媒介组合-查字典考试网

媒介组合

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正确答案：

指将不同的媒介混合起来，使之有效的到达目标受众。

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Iamafraidyouwon’tfindanothercompanywhowillgiveyouacheaperpricethanours.
FelicityLawrence ThursdayDecember28,2006 TheGuardian 1.ConsumersaretobepresentedwithtworivalnewyearadvertisingcampaignsastheFoodStandardsAgencygoespublicinitsbattlewiththeindustryoverthelabellingofunhealthyfoods. 2.TheGuardianhaslearnedthattheFSAwilllaunchaseriesof10-secondtelevisionadvertsinJanuarytellingshoppershowtofollowared,amberandgreentrafficlightlabellingsystemonthefrontoffoodpacks,whichisdesignedtotackleBritain’sobesityepidemic. 3.Thecampaignisadirectresponsetoaconcertedattemptbyleadingfoodmanufacturersandretailers,includingKellogg’sandTesco,toderailthesystem.Theindustryfearsthattrafficlightswoulddemoniseentirecategoriesoffoodsandcouldseriouslydamagethemarketforthosethatarefatty,saltyorhighinsugar. 4.TheUKmarketforbreakfastcerealsisworth￡1.27bnayearandthemanufacturersfearitwillbeseverelydentedifredlightlabelsareputonpackagingdrawingattentiontothefactthatthemajorityarehighinsaltand/orsugar. 5.Theindustryisplanningamajormarketingcampaignforacompetinglabellingsystemwhichavoidscolour-codinginfavourofinformationaboutthepercentageof"guidelinedailyamounts"(GDAs)offat,saltandsugarcontainedintheirproducts. 6.Thebattleforthenation’sdietcomesasnewrulesontelevisionadvertisingcomeintoforceinJanuarywhichwillbaradvertsforunhealthyfoodsfromcommercialbreaksduringprogrammesaimedatchildren.SourcesattheTVregulatorsarebracedforalegalchallengefromtheindustryandhavedescribedthelobbyingeffortstoblockanynewadbanorcolour-codedlabellingas"themostferociouswe’veeverexperienced". 7.Ofcom’schiefexecutive,EdRichards,said:"Wearepreparedtofaceuptoanylegalactionfromtheindustry,butweverymuchhopeitwillnotbenecessary."TheFSAsaiditwasexpectinganonslaughtfromtheindustryinJanuary.SeniorFSAofficialssaidthemanufacturers’effortstoundermineitsproposalsonlabellingcouldthreatentheagency’scredibility. 8.TerrenceCollis,FSAdirectorofcommunications,dismissedclaimsthattheproposalswerenotbasedonscience."WehavesomeofthemostrespectedscientistsinEurope,bothwithintheFSAandinourindependentadvisorycommittees.ItisunjustifiedandnonsensicaltoattacktheFSA’sscientificreputationandtotrytoundermineitscredibility." 9.TheFSAisunderstoodtohavebriefeditsadagency,United,beforeChristmas,andwillaimtoairadsthatare"non-confrontational,humorousandfactual"asacounterweighttoindustry’seffortsaboutthesametime.Theagency,however,willhaveatinyfractionofthebudgetavailabletotheindustry. 10.GavinNeath,chairmanofUnileverUKandpresidentoftheFoodandDrinkFederation,hassaidthattheindustryhasmadeenormousprogressbutcouldnotacceptred"stop"signsonitsfood. 11.AlastairSykes,chiefexecutiveofNestléUK,saidthatundertheFSAproposalsallhiscompany’sconfectioneryandmostofitscerealswouldscoreared."Arewesayingpeopleshouldn’teatconfectionery?We’redrivenbyconsumersandwhattheywant,andmuchofwhatwedohasbeentomakeourproductshealthier,"hesaid. 12.ChrisWermann,directorofcommunicationsatKellogg’s,said:"Inprinciplewecouldneveraccepttrafficlightlabelling." 13.TherivallabellingschemeintroducedbyKellogg’s,Danone,Unilever,Nestlé,KraftandTescoandnowfavouredby21manufacturers,usesanindustry-devisedsystembasedonidentifyingGDAsofkeynutrients.TescosaysithastestedbothtrafficlightsandGDAlabelsinitsstoresandthatthelatterincreasedsalesofhealthierfoods. 14.ButtheFSAsaiditcouldnotlivewiththisGDAsystemalonebecauseitwas"notscientific"oreasyforshopperstounderstandataglance. Questions1-6 AnswerthequestionsbelowusingNOMORETHANTHREEWORDSfromthepassageforeachanswer. 1.Whenwillinstructionsbegivenonreadingthecolor-codedlabels? 2.Wherecancustomersfindtheredlightlabels? 3.WhatproblemistheFSAtryingtohandlewiththelabelingsystem? 4.Whichproductsellswellbutmaynotbehealthy? 5.Whatinformation,accordingtothemanufacturers,canbelabeledonproducts? 6.Whatcannotbeadvertisedduringchildren’sprogrammes? Questions7-13 Usetheinformationinthetexttomatchthepeople(listedA-E)withtheopinions(listed7-13)below.Writetheappropriateletter(A-E)forquestions1-7. NBYoumayuseanylettermorethanonce. AEdRichard BTerrenceCollis CGavinNeath DAlastairSykes EChrisWermann 7.Generallywewillnotagreetousetheredlightlabels. 8.ItisunreasonabletodoubtifFSAistrustworthy. 9.Wearetryingtomeetourconsumers’needs. 10.Thefoodindustryhasbeenimprovinggreatly. 11.Thecolor-codedlabelingsystemisscientific. 12.OurproductswillbelabeledunhealthybytheFSA. 13.Wearereadytoconfrontthemanufacturers.
CignaInsuranceCompanyoffersemployeestheoptionofplacingtake-outmealorderswiththecompanychef.
Investingthousandsofpoundsintherecruitmentandtrainingofeachnewgraduaterecruitmaybejustthebeginning.Choosingthewrongcandidatemayleaveanorganisationpayingforyearstocome. Fewcompanieswillhaveescapedallofthefollowingfailures:peoplewhopanicatthefirstsightofstress;thosewithlongimpressivequalificationswhoseemincapableoflearning;hypochondriacswhoseabsenteerecordbecomesastonishing;andtheunstablepersonlaterdiscoveredtobeathieforworse. Lessdramatic,butjustasmuchaproblem,isthepersonwhosimplydoesnotcomeuptoexpectations,whodoesnotquitedeliver;whoneverbecomesahigh-flierorevenasteadyperformer;theemployeewithafinefuturebehindthem. Thefirstpointtobearinmindattherecruitmentstageisthatpeopledon’tchange.Intelligencelevelsdeclinemodestly,butchangelittleovertheirworkinglife.Thesameistrueofabilities,suchaslearninglanguagesandhandlingnumbers. Mostpeopleliketothinkthatpersonalitycanchange,particularlythemorenegativefeaturessuchasanxiety,lowesteem,impulsivenessoralackofemotionalwarmth.Butdatacollectedover50yearsgivesaclearmessage:stillstableafteralltheseyears.Extrovertsbecomeslightlylessextroverted;theacutelyshyappearalittlelessso,butthefundamentalsremainmuchthesame.Personalcrisescanaffectthewaywecopewiththings:wemighttakeupordropdrink,drugs,religionorrelaxationtechniques,whichcanbehaveprettydramaticeffects.Skillscanbeimproved,andnewonesintroduced,butatratherdifferentrates.Peoplecanbegroomedforajob.Justaspoliticiansarecarefullyrepackagedthroughdress,hairstyleandspeechspecialists,sopeoplecanbesentontrainingcourses,diplomasorexperimentalweekends.Butthereisacosttoallthiswhichmaybemorethanthepriceofthecourse.Bettertoselectforwhatyouactuallyseeratherthanattempttochangeit. ()1.Thepurposeofthispassageistogivemanagerstheadvicethat. A.Employersshouldselectcandidatesfortheirpotential. B.Employersshouldselectcandidatesforwhattheyareratherthanfortheirpotential. C.Employersshouldselectthenewlygraduatedandsendthemontrainingcourses,diplomasorexperimentalweekends. D.Employersshouldselectexperiencedcandidatestoavoidspendingthousandsofpoundsintraining. ()2.Accordingtothepassage,whichofthefollowingstatementsistrue?. A.Absolutely,Peopledon’tchangeduringtheirworkinglives. B.Generally,peoplechangetoalargeextentduringtheirworkinglives. C.Fundamentally,peoplestaythesameduringtheirworkinglives. D.Normally,peopledon’tchangeatallduringtheirworkinglives. ()3.Whatdoesafinefuturebehindthem(line3ofparagraph3)means?. A.Somepeoplewillcertainlyhaveapromisingfuturethoughtheyarenotverycompetentintheirpresentwork. B.Somepeopledon’thaveanypotentialfortheirworkthoughtheyareemployed. C.Somepeoplecanhaveabrightfuturethoughtheycan’tdotheirworkwell. D.Somepeoplehavepotentialwhentheyareemployed,butneverrealizethatpotential. ()4.Accordingtothepassage,people’sbasicabilitieslikelanguagelearningandnumeracy. A.changelittleovertheirworkinglife. B.neverchangeovertheirworkinglife. C.changefundamentallyovertheirworkinglife. D.changeprofoundlyovertheirworkinglife. ()5.Theworddeliver(line2ofparagraph3)means. A.totakegoodstotheplacesorpeopletheyareaddressedto B.togiveaspeech C.todowhatyoupromisedtodo D.tohelpawomantogivebirthtoababy.
Welookforwardtoreceivingyourquotationverysoon.
Whatwegiveyouisagoodprice.Wedon’tthinkitcouldbeputanybetter.Takeitorleaveit,it’suptoyou.
Ifyoucanfillourorderof5000tiesverysoonwe‘dliketoplacetheorderwithyounow.
YouaregoingtospendholidaysinHawaiiinJune.Suddenlyyoureceivedaletterfromanimportantcustomer,Mr.EltonDeland,whowillarriveon25thJuneanddiscusstheclaim.YouhavetodelaythetriptillJuly. WriteashortmessagetoMs.AnneFolster,yoursecretary. .ExplainWhyyoupostponeyourtrip. .MentionthedatewhenMr.EltonDelandwillarrive. .Askhertoarrangeyourmeeting. .Write30-40wordsonyourAnswerSheet.
具有学习能力的人，必须敏感，对一切和自己专业相关的事物有持续关注的热情。学习能力还包括给自己创造学习的机会，让别人给自己学习的机会。
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