广告代理商()。

查看答案
正确答案:

广告代理商, 也是专业广告组织的组成部分之一。 他们本身不承担广告的创作和制作任务, 只承担广告主与广告媒介之间的联系工作, 负责为广告主寻找广告媒介, 或为广告媒介寻找广告主,从中收取佣金。他们就是通常所说的广告经纪人。

答案解析:

暂无解析

上一题
你可能感兴趣的试题

Didyouattendthemeetingyesterday____Marytalkedalot?

Thestoreisinanideal( )todrawtourists.

Theaeroplane____shewastravelingwasdelayedforthreehoursatleast.

Nancy:MayIseeyourdrivinglicenseandvehicleregistrationcard,please?

Dick:______.

A、Sorry,Iforgottobringmyhomework
B、SureHereismybusinesscard
C、GoodDidIdoanythingwrong?
D、YesButIdon'tthinkIamagoodstudent

TroublewithTeamwork

MaryOwenexaminestheroleandefficiencyofteams

Recruiterssaythatcandidateswhocangiveexamplesofworktheyhavedoneasmembersofasuccessfulteamareinasstrongapositionasthosewhocanpointtosignificantindividualachievement.Indeed,toomuchofthelattermaysuggestthatthepersonconcernedisnota'teamplayer'-oneofthemoreseriousfailingsinthebookofmanagement.

Theimportanceofbeingateamplayerisasideeffectoftheincreasinginteractionacrossdepartmentsandfunctionaldivides.Insteadofpushingreports,paperworkanddecisionsaroundtheorganisation,'teamsprovideadynamicmeetingplacewhereideascanbesharedandexpertisemorecarefullytargetedatimportantbusinessissues,'saysSteveGardner,inhisbookKeyManagementConcepts.Headds,'Globalisationhasaddedafurtherdimensiontoteamwork.Multinationalteamsnowstudypolicydecisionsinthelightoftheirimpactonthelocalmarket.'

Butisteamworkingbeingoverdone?'Somemanagersareonasmanyassevenoreightdifferentteams',saysDrCathyBandy,apsychologistwhorecentlyranaconferenceonthesubject.'Theytakeupsomuchtimethatmanagerscan'tgetonwithcoretasks.'Formingteamsandhavingmeetingshas,shesays,becomeanendinitself,almostregardlessofpurpose.Thereisalsothedangerofanunhealthydesiretokeeptheteamgoingaftertheworkhasbeendone.'Peoplefeeltheneedtobelong,andteammembershipcanprovideakindofpsychologicalsupport.'

Theideabehindteamworkingisthat,whentherightgroupofpeopleisbroughttogether,a'force'developswhichisgreaterthanthesumoftheirindividualtalents.Thisisoftentrueinsport,wheregoodplayerscanreachunexpectedheightsasmembersofaninternationalteam.However,fewbusinesssituationshaveasclearasetofobjectives,orasclearcriteriaofsuccessorfailure,aswinningamatch.

'Inbusiness,everyoneneedstobeclearaboutwhatthechallengeisandwhetherateamistherightwayofapproachingit',saysSteveGardner.'Unfortunately,peoplefocusinsteadonwhothemembersoftheteamshouldbeandwhatrolestheyaretoplay'DrBandyagrees.'Thereisalwaysadangerthatteamscanturnintocommittees,'shesays.'Inalotofsituations,oneortwoindividualswouldbemuchmoreeffective.'

Sowhatmakesasuccessfulteam?Therearesomegeneralqualitiesthathavebeenidentified.SteveGardnerrecommendsthatineveryteamthereshouldbesomeonewhoisgoodatresearchingideasandanotherwhoisgoodatshootingdownimpracticalones.Thereshouldbethosewhocanresolvethetensionsthatnaturallyoccurinateamandotherswhoarefocusedongettingthejobdone.Also,providingaclearandachievabletargetattheoutsetisthebestwayofensuringthattheteamwillmoveontogreaterthings.

13、Whatpointdoesthewritermakeaboutteamworkingatthebeginningofthearticle?

AItisthemostsuccessfulformofmanagement.

BIthaschangedtherecruitmentprocedureincompanies.

CWell-runteamsstillallowindividualstodemonstratetheirtalents.

DBeingateamplayerisnowconsideredanessentialmanagementskill.

14、Accordingtothearticle,teamworkdevelopedwithincompaniesasaresponseto

Amodernofficedesign.

Bchangingworkpractices.

Careductioninadministrativetasks.

Dtheexpansionofinternationalbusiness.

15、Inthethirdparagraph,DrBandysuggeststhat

Amanyemployeesdonotenjoyworkinginteams.

Bsomemanagersarenotveryeffectiveteamleaders.

Csometeamsarecreatedunnecessarily.

Dfewteamsarewellorganised.

16、Accordingtothewriter,teamworkismoreeffectiveinthefieldofsportbecausetheplayers

Aknowwhattheywanttoachieve.

Baremorecompetitivebynature.

Chavemoreindividualtalent.

Dcanbedrivenbynationalpride.

17、SteveGardnerandDrBandyagreethatwhenabusinessteamiscreatedpeopledonotpayenoughattentionto

Athestructureoftheteam.

Balternativestotheteam.

Cselectingtheteammembers.

Ddirectingtheteam'sactivities.

18、WhatisSteveGardner'sadviceonoperatingasuccessfulteam?

AMaintainaflexibleapproachtomembership.

BAllowpersonalitiestodevelopwithintheteam.

CSelectpeoplewhofitnaturallyintocertainroles.

DMakeeveryefforttoavoidconflictbetweenmembers.

热门试题 更多>
相关题库更多>
新闻学概论
现代谈判学
现代媒体总论
人际关系学
企业文化
国际公共关系
广告运作策略
广告学(二)
公关心理学
公关礼仪
公关关系语言
公共政策学
公共关系写作
公共关系口才
公共关系策划
公共关系案例
创新思维理论与方法
传播学概论
试卷库
试题库