论述大型活动策划和实施的策略。
(1)创造活动的“眼”。
“眼”的概念是从文章的“文眼”、戏曲中的“戏眼”中引申出来的,后者是指文章或戏曲中那些最精彩、最闪亮的高潮部分。大型活动的策划与实施也要创造最精彩、最闪亮的“眼”,以使作为一项系统工程而存在的整个活动形成高潮,吸引注意。事实上,“眼”的创造,是大型活动策划和创意关键所在。
(2)创造有利于主题表达和传播的活动氛围。
通过活动场地的设计、活动表现载体的运用以及舆论环境的营造,形成活动的主题气氛,以全面提升活动的实施效果。
(3)紧紧抓住“人”这一问题做文章。
这里的“人”有三个具体指向:一是指要建立一支经验丰富、训练有素的开展大型活动策划与实施的专业人才队伍;二是指要团结和吸纳一批相关的公众人物参与到大型活动中来,这些公众人物可能是官员、专家,也可能是记者、明星,要利用他们的参与提升活动的权威性和号召力;三是指要动员和吸引活动所要面向的尽可能多数的目标公众,他们才是大型活动真正的主角。
暂无解析
PartIVTranslation:
Oneofthemwasfrommyschooldays,whenourninthgradeteacher,MissRaber,wouldpickoutwordsfromtheReader’sDigesttotestourvocabulary.(PassageFour)
Passage4
Questions16to20arebasedonthefollowingpassage:
Cultureshockisanoccupationaldisease(职业病)forpeoplewhohavebeensuddenlytransplantedabroad.
Cultureshockiscausedbytheanxietythatresultsfromlosingallfamiliarsignsandsymbolsofsocialintercourse.Thosesignsareasfollowing:whentoshakehandsandwhattosaywhenmeetpeople,whenandhowtogivetips,howtomakepurchases,whentoacceptandrefuseinvitations,whentotakestatementsseriouslyandwhennot.Thesesigns,whichmaybewords,gestures,facialexpressions,orcustoms,areacquiredbyallofusinthecourseofgrowingupandasmuchapartofourcultureasthelanguagewespeakorthebeliefsweaccept.Allofusdependonhundredsofthesesignsforourpeaceofmindandday-to-dayefficiency,butwedonotcarrymostatthelevelofconsciousawareness.
Nowwhenanindividualentersastrangeculture,allormostofthesefamiliarsignsareremoved.Nomatterhowbroadmindedorfullofgoodwillyoumaybeaseriesofsupportshavebeenknockedfromunderyou,followedbyafeelingoffrustration.Whensufferingfromcultureshockpeoplefirstrejecttheenvironmentwhichcauseddiscomfort.Thewaysofthehostcountryarebadbecausetheymakeusfeelbad.Whenforeignersinastrangelandgettogetherincomplainaboutthehostcountryitspeople,youcanbesurethattheyaresufferingfromcultureshock.
16.Accordingtothepassage,cultureshockis.
A.anoccupationaldiseaseofforeignpeopleB.mayleadtoveryserioussymptoms
C.actuallynotadiseaseD.incurable
17.Accordingtothepassage,cultureshockresultfrom.
A.thesuddenchangeofsocialatmosphereandcustoms
B.thesuddenchangeofourdailyhabits
C.thesuddenlossofourownsignsandsymbols
D.thediscomfortthatwefeelwhenfacedwithaforeigner
18.Whichoneofthefollowingmaynotbeasymptomofcultureshock?
A.Youdon’tknowhowtoexpressyourgratitude.
B.Youdon’tknowhowtogreetotherpeople.
C.Yousuddenlyforgetwhatawordmeans.
D.Youdon’tunderstandwhyaforeignershrugs.
19.Accordingtothepassage,howwouldapersonwhostaysabroadmostprobablyreactwhenheisfrustratedbythecultureshock?
A.Heismostlikelytorefusetoabsorbthestrangeenvironmentatfirst.
B.Heisreallytoacceptthechangeandadapthimselftothenewenvironment.
C.Althoughhetakestheculturedifferenceforgranted,hestilldoesn’tknowhowtodowithit.
D.Hemaybegintohatethepeopleorthingsaroundhim.
20.Themainideaofthispassageisthat.
A.cultureshockisanoccupationaldisease
B.cultureshockiscausedbytheanxietyoflivinginastrangeculture
C.cultureshockhaspeculiarsymptoms
D.itisveryhardtocopewithlifeinanewsetting
PartIVTranslation
Notmanyofthechildrenoffertheirfatherssomepresents.ButtheAmericanfathersstillthinktheyaremuchbetterfatedthanthefathersofmanyothercountries,whohavenotevenadayfortheirsakeinnameonly.(PassageThree)
I_____thepartymuchmoreiftherehadn’tbeenquitesuchacrowdofpeoplethere.
Directions:
Inthissection,youwillheartwopassages.Attheendofeachpassage,youwillhearsomequestions.Boththepassageandthequestionsmwillbespokenonlyonce.Afteryouhearaquestion,youmustchoosethebestanswerfromthefourchoicesmarkedA,B,CandD.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecentre.PassageOneQuestions9to12arebasedonthepassageyouhavejustheard.
9、A.Sheescapedunhurt.
B.Shewitnessedtheshooting.
C.Shewasshottodeath.
D.Shewas15yearsold.
10、A.5.B.7.C.11.D.12.
11、A.Spear'sdigitalcamera.
B.Onesuspect'sgun.
C.Thequeen'svideo.
D.Berry'spurse.
12、A.Civiliansshouldkeepawayfromthebusinesszone.
B.Everybodyshouldthinkabouthowtofightagainstcrimes.
C.Governmentshouldscheduletonegotiatewithterrorists.
D.Peopleshouldemigratebecauseofdomestichighcrimerate.PassageTwo
Questions13to15arebasedonthepassageyouhavejustheard.
13、A.Increasingsalaries.
B.Surgingenergyproduction.
C.Boominghousingmarket.
D.Risinginterestrates.
14、A.Increasinginterestrate.
B.Decreasingfinancialproducts.
C.Buyingsubstantialsecurities.
D.Expandingfinancialbusiness.
15、A.Frackingcaninfluencetheburningoffossilfuels.
B.Theuseoffrackingwilldoharmtoenvironment.
C.Frackingtechnologyisasafepracticeinindustry.
D.Theuseoffrackingisbeneficialtopeople'shealth.