论述大型活动策划和实施的策略。

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正确答案:

(1)创造活动的“眼”。

“眼”的概念是从文章的“文眼”、戏曲中的“戏眼”中引申出来的,后者是指文章或戏曲中那些最精彩、最闪亮的高潮部分。大型活动的策划与实施也要创造最精彩、最闪亮的“眼”,以使作为一项系统工程而存在的整个活动形成高潮,吸引注意。事实上,“眼”的创造,是大型活动策划和创意关键所在。

(2)创造有利于主题表达和传播的活动氛围。

通过活动场地的设计、活动表现载体的运用以及舆论环境的营造,形成活动的主题气氛,以全面提升活动的实施效果。

(3)紧紧抓住“人”这一问题做文章。

这里的“人”有三个具体指向:一是指要建立一支经验丰富、训练有素的开展大型活动策划与实施的专业人才队伍;二是指要团结和吸纳一批相关的公众人物参与到大型活动中来,这些公众人物可能是官员、专家,也可能是记者、明星,要利用他们的参与提升活动的权威性和号召力;三是指要动员和吸引活动所要面向的尽可能多数的目标公众,他们才是大型活动真正的主角。

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PartIVTranslation:

Oneofthemwasfrommyschooldays,whenourninthgradeteacher,MissRaber,wouldpickoutwordsfromtheReader’sDigesttotestourvocabulary.(PassageFour)

Passage4

Questions16to20arebasedonthefollowingpassage:

Cultureshockisanoccupationaldisease(职业病)forpeoplewhohavebeensuddenlytransplantedabroad.

Cultureshockiscausedbytheanxietythatresultsfromlosingallfamiliarsignsandsymbolsofsocialintercourse.Thosesignsareasfollowing:whentoshakehandsandwhattosaywhenmeetpeople,whenandhowtogivetips,howtomakepurchases,whentoacceptandrefuseinvitations,whentotakestatementsseriouslyandwhennot.Thesesigns,whichmaybewords,gestures,facialexpressions,orcustoms,areacquiredbyallofusinthecourseofgrowingupandasmuchapartofourcultureasthelanguagewespeakorthebeliefsweaccept.Allofusdependonhundredsofthesesignsforourpeaceofmindandday-to-dayefficiency,butwedonotcarrymostatthelevelofconsciousawareness.

Nowwhenanindividualentersastrangeculture,allormostofthesefamiliarsignsareremoved.Nomatterhowbroadmindedorfullofgoodwillyoumaybeaseriesofsupportshavebeenknockedfromunderyou,followedbyafeelingoffrustration.Whensufferingfromcultureshockpeoplefirstrejecttheenvironmentwhichcauseddiscomfort.Thewaysofthehostcountryarebadbecausetheymakeusfeelbad.Whenforeignersinastrangelandgettogetherincomplainaboutthehostcountryitspeople,youcanbesurethattheyaresufferingfromcultureshock.

16.Accordingtothepassage,cultureshockis.

A.anoccupationaldiseaseofforeignpeopleB.mayleadtoveryserioussymptoms

C.actuallynotadiseaseD.incurable

17.Accordingtothepassage,cultureshockresultfrom.

A.thesuddenchangeofsocialatmosphereandcustoms

B.thesuddenchangeofourdailyhabits

C.thesuddenlossofourownsignsandsymbols

D.thediscomfortthatwefeelwhenfacedwithaforeigner

18.Whichoneofthefollowingmaynotbeasymptomofcultureshock?

A.Youdon’tknowhowtoexpressyourgratitude.

B.Youdon’tknowhowtogreetotherpeople.

C.Yousuddenlyforgetwhatawordmeans.

D.Youdon’tunderstandwhyaforeignershrugs.

19.Accordingtothepassage,howwouldapersonwhostaysabroadmostprobablyreactwhenheisfrustratedbythecultureshock?

A.Heismostlikelytorefusetoabsorbthestrangeenvironmentatfirst.

B.Heisreallytoacceptthechangeandadapthimselftothenewenvironment.

C.Althoughhetakestheculturedifferenceforgranted,hestilldoesn’tknowhowtodowithit.

D.Hemaybegintohatethepeopleorthingsaroundhim.

20.Themainideaofthispassageisthat.

A.cultureshockisanoccupationaldisease

B.cultureshockiscausedbytheanxietyoflivinginastrangeculture

C.cultureshockhaspeculiarsymptoms

D.itisveryhardtocopewithlifeinanewsetting

PartIVTranslation

Notmanyofthechildrenoffertheirfatherssomepresents.ButtheAmericanfathersstillthinktheyaremuchbetterfatedthanthefathersofmanyothercountries,whohavenotevenadayfortheirsakeinnameonly.(PassageThree)

I_____thepartymuchmoreiftherehadn’tbeenquitesuchacrowdofpeoplethere.

A、wouldenjoy
B、willhaveenjoyed
C、couldhaveenjoyed
D、willbeenjoying

Directions:

Inthissection,youwillheartwopassages.Attheendofeachpassage,youwillhearsomequestions.Boththepassageandthequestionsmwillbespokenonlyonce.Afteryouhearaquestion,youmustchoosethebestanswerfromthefourchoicesmarkedA,B,CandD.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecentre.PassageOneQuestions9to12arebasedonthepassageyouhavejustheard.

9、A.Sheescapedunhurt.

B.Shewitnessedtheshooting.

C.Shewasshottodeath.

D.Shewas15yearsold.

10、A.5.B.7.C.11.D.12.

11、A.Spear'sdigitalcamera.

B.Onesuspect'sgun.

C.Thequeen'svideo.

D.Berry'spurse.

12、A.Civiliansshouldkeepawayfromthebusinesszone.

B.Everybodyshouldthinkabouthowtofightagainstcrimes.

C.Governmentshouldscheduletonegotiatewithterrorists.

D.Peopleshouldemigratebecauseofdomestichighcrimerate.PassageTwo

Questions13to15arebasedonthepassageyouhavejustheard.

13、A.Increasingsalaries.

B.Surgingenergyproduction.

C.Boominghousingmarket.

D.Risinginterestrates.

14、A.Increasinginterestrate.

B.Decreasingfinancialproducts.

C.Buyingsubstantialsecurities.

D.Expandingfinancialbusiness.

15、A.Frackingcaninfluencetheburningoffossilfuels.

B.Theuseoffrackingwilldoharmtoenvironment.

C.Frackingtechnologyisasafepracticeinindustry.

D.Theuseoffrackingisbeneficialtopeople'shealth.

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