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Tobeginwith,"muzak"(音乐广播网)wasintendedsimplytocreateasoothing(安慰)atmosphere.Recently,however,it'secomebigbusiness—thanksinparttorecentresearch.Dr.RonaldMilliman,anAmericanmarketingexpert,hasshownthatmusiccanboostsalesorincreasefactoryroductionbyasmuchasathird.But,ithastobelightmusic.Afastonehasnoeffectatallonsales.Slowmusiccanincreasereceiptsby38%.Thisisprobablybecauseshoppersslowdownandhavemoreopportunitytospotitemstheyliketobuy.Yet,slowmusicisn'talwaysanswer.Dr.Millimanfound,forexample,thatinrestaurantsslowmusicmeantcustomerstooklongertoeattheirmeals,whichreducedoverallsales.Sorestaurantsownersmightbewelladvisedtoplayup-tempomusictokeepthecustomersmoving—unlessofcourse,theresultingindigestionleadstocomplaints!
练习:
1.Thereasonwhybackgroundmusicissopopularisthat______.
A.itcanhaveapowerfuleffectonthosewhohearit
B.itcanhelptocreateasoothingatmosphere
C.itcanboostsalesorincreasefactoryproductionerywhere
D.itcanmakecustomerseattheirmealsquickly
2.Backgroundmusicmeans________.
A.lightmusicthatcustomersenjoymostB.fastmusicthatmakespeoplemovefast
C.slowmusicthatcanmakecustomersenjoytheirmeals
D.themusicyouarelisteningtowhileyouaredoingomething
3.Restaurantownerscomplainaboutbackgroundmusicbecause______.
A.itresultsinindigestion
B.itincreasestheirsales
C.itkeepscustomersmoving
D.itdecreasestheirsales
4.Theword"up-tempomusic"probablymeans_____.
A.slowmusic
B.fastmusic
C.lightmusic
D.classicalmusic
Asianeconomieswillcontinuetoexpandrapidlyinthenexttwoyearsonthebackofforeigninvestments,exportsanddomesticdemand,butwillnotbefreeofworries,accordingtoarecentsecuritiescompanyeconomicreport.Massiveinfrastructurespending,thebenefitsofpastinvestmentsandderegulationandgrowingregionaltradewillpushalongregionalgrowth.
ThereporttippedChina’sgrossdomesticproducttogrowby9.5percentin1996and10.5percentin1997,andHongKong’stogrowby4.3and5.0percent.Singapore’srealGDPwasforecasttogrowby7.6and7.4percent,Malaysia’sby8.6and8.1percent,Thailand’sby8.8and8.4percent,Indonesia’sby7.3and7.1percentandPhilippines’by5.6and5.8percent.
“However,allisnotrosy,”cautionedthereport,whichlistedoverheatingastheregion’sbiggestchallengeintheshorttermandskilled-laborshortagesinthelongrun.
Itcitedstrainsfromrapidgrowththathadbeguntostretchcurrentaccountdeficitsandspurinflationinsomeregionaleconomies,whichcouldpreventtheircentralbanksfromloweringinterestrates.
“Thisimpliesthateconomicvulnerabilitytounexpectedshockswillremainhigh,”thereportsaid,forecastingafurthertighteningofmonetarypolicyincountriessuchasthePhilippinesandMalaysia,andnosignificanteasinginThailand,IndonesiaandChina.
CrosbySecuritiesalsocitedmassivenewinvestmentprogramsgeneratedbydemandsoninfrastructuresuchaspower,telecommunicationsandtransportwhichhadfuelledover-heating.
ItsaidAsiawouldalsofaceabiggerchallengefromnewlyderegulatingeconomiesinEasternEuropewhichofferedlowercostsandbetter-educatedworkerstoforeigninvestors.
Asia’smainforeigninvestorsshould,however,continuetoexpandtheirpresenceintheregion,thesecuritieshousesaid,notingnewtrendsofintra-Asianinvestment.
Singaporeisshiftingitslowervalue-addeddiscdriveandelectronicsindustrytoMalaysia,whichinturnismovingsomeofitsgarment-makingandconsumerelectronicsmanufacturingtoIndonesiaandThailand.Thailand,MalaysiaandSingaporeareincreasinglyinvestinginVietNam,MyanmarandLaos.
“Asiawillbenefitfromthistrendinseveralways,”thereportsaid.
()1Asiaeconomywillcontinuetogrowbecauseof_____________.
A.foreigninvestmentB.demandsinAsiancountries.
C.exportD.alloftheabove
()2Inthenext2years,thehighesteconomicgrowthwillappearin____________.
A.SingaporeB.Thailand
C.HongKongD.China
()3Yearslater,theprobleminAsianeconomymaybe_________________.
A.toolittleinvestmentB.toomuchinvestment
C.notenoughqualifiedlaborsD.monetaryinstability
()4Accordingtothisreport,economicchangesinEastEuropeare___________.
A.harmfulB.challenging
C.helpfulD.useless
()5ThereportisabouttheprospectofAsianeconomy.
A.optimisticB.pessimistic
C.moreoptimisticthanpessimisticD.morepessimisticthanoptimistic