Directions:Therearetenblanksinthefollowingpassage.YouarerequiredtochoosethebestonefromthegivenfourchoicesmarkedA,B,C,andD.Thenwritedownthecorrectanswerinthebrackets.Thissectiontotals10points,onepointforeachblank.

Beforemarketingyourselfglobally,itisimportantto1yourbusinessisreadytodealwithchallengespresentedbytheinternationalenvironment2

languageandculturalbarriers,foreignlaws,orderfulfillment,andpre/postsalessupport.

LanguageandCulture-Neithertechnicalaccuracy3perfecttranslationissufficientwhenconsideringthelanguageyouwillcommunicatethrough.Itisimportanttoreallyunderstandhowalanguageisusedbythepeopleinyour4market.

RegionalLaws-Allphasesofproduct5areaffectedbyregulations.Theproductitself,suchasitsphysicalandchemicalaspects,issubjecttolaws6

toprotectconsumerswithrespecttopurity,safetyorperformance.Productfeaturessuchaspackagingandwarranties,advertising,salespromotiontechniquesarealsosubjecttolocalregulations.

OrderFulfillment-Howwillyoudeliveryourproducts?Whatbusinesspartnerswillyouneedtoensuresmoothlogisticsofyourproduct?Canyouhandleyourshipmentcosts?Ifyoucannot7demandorensuresmoothdeliveryofyourproduct,youareatriskofnegativelyaffectingyourbusinessanditsimage.Itisimportanttofindandqualify8

distributors,andpayparticularattentiontocontractnegotiationanddistributionmanagement.

PreandPostSalesSupport-9withyourcustomersaswellasyourbusinesspartnersisanimportantconsiderationwhenmarketingandsellinginternationally.Manybusinessesareabletomeetcustomerexpectationsthroughstrategicalliancesorforeigndistributorswhodealwiththelocalcustomerbaseontheir10.

()1A.ensureB.assureC.reassureD.sure

()2A.excludingB.excludedC.includingD.included

()3A.soB.norC.andD.or

()4A.localB.ownC.targetD.home

()5A.salesB.exhibitionC.promotionD.development

()6A.plannedB.proposedC.supposedD.designed

()7A.meetB.runintoC.encounterD.face

()8A.potentB.politeC.ethicalD.potential

()9A.ConnectionB.CommunicationC.LinkD.Contact

()10A.accountB.partC.behalfD.market

The Importance of Good Communications

Effective communication is essential for all organizations. It links the activities of the various parts of the organization and ensures that everyone is working towards a common goal. It is also extremely important for motivating employees. Staff need to know how they are getting on, what they are doing right and in which areas they could improve. Working alone can be extremely difficult and it is much easier if someone takes an interest and provides support. Employees need to understand why their job is important and how it contributes to the overall success of the firm. Personal communication should also include target setting. People usually respond well to goals, provided these are agreed between the manager and subordinate and not imposed.

However, firms often have communication problems that can undermine their performance. In many cases,these problems occur because messages are passed on in an inappropriate way. There are, of course, several ways of conveying information to others in the organization which include speaking to them directly, e-mailing, telephoning or sending a memo. The most appropriate method depends on what exactly it is you are communicating. For example, anything that is particularly sensitive or confidential, such as an employee's appraisal, should be done face-to-face.

One of the main problems for senior executives is that they do not have the time or resources needed to communicate effectively. In large companies, for example, it is impossible for senior managers to meet and discuss progress with each employee individually. Obviously this task can be delegated but at the cost of creating a gap between senior management and staff. As a result, managers are often forced to use other methods of communication, like memos or notes, even if they know these are not necessarily the most suitable means of passing on messages.

The use of technology, such as e-mail, mobile phones and network systems, is speeding up communication immensely. However, this does not mean that more investment in technology automatically proves beneficial: systems can become outdated or employees may lack appropriate training. There are many communications tools now available but a firm cannot afford all of them. Even if it could, it does not actually need them all.The potential gains must be weighed up against the costs, and firms should realize that more communicationdoes not necessarily mean better communication."

As the number of people involved in an organization increase, the use of written communication rises even faster. Instead of a quick conversation to sort something out numerous messages can be passed backwards and forwards. This can lead to a tremendous amount of paperwork and is often less effective than face-to-face communication. When you are actually talking to someone you can discuss things until you are happy that they have understood and feedback is immediate. With written messages, however, you are never quite sure how it will be received what you think you have said and what the other person thinks you have said can be very different.

The amount of written information generated in large organizations today can lead to communication overload. So much information is gathered that it gets in the way of making decisions. Take a look at the average manager's desk and you will see the problem -- it is often covered with letters, reports and memos. This overload can lead to inefficiencies. For example, managers may not be able to find the information they want when they need it. Communication is also becoming more difficult with the changes occurring in employment patterns. With more people working part-time and working at home, managing communication is becoming increasingly complex.

1.In the first paragraph the writer recommends that communication with staff should includeA. some feedback on their job performance.

B. an explanation of how company targets have been set.

C. information on promotion prospects within the company.

D. an indication of which duties they can expect assistance with.areas they could improve

2.According to the writer, the best way of achieving effective communication is toA. adapt the message to suit a particular audience.

B. make the content of messages brief and direct.

C. select the most suitable means of conveying a particular message.

D. ensure that information is targeted at the appropriate group of people.

3.What does the writer say about the communication options available to senior managers?A. Sending memos to staff is one of the most efficient methods.

B. It is important to find the time to discuss certain matters with staff.

C. They should increase the range of options that they use.

D. Getting junior managers to talk to staff can create different problems.

4.What advice is given about the communication tools made available by technology?A. Aim to limit staff use of certain communication tools.

B. Evaluate them in terms of the expenditure involved.

C. Select them on the basis of the facilities they offer.

D. Encourage more staff to attend training courses in their use.

5.According to the writer, a problem with written communication is thatA. the message can be interpreted differently to what was intended.

B. it can be easy for people to ignore the contents of a written message.

C. most people are more comfortable with face-to-face communication.

D. it is possible for correspondence to get lost within a large organization.

6.According to the article, what is the effect of receiving large amounts of written information?A. It is counter-productive. "

B. It causes conflict in a company.

C. It leads to changes in work patterns.

D. It makes the main points more difficult to identify.

Directions: There are ten blanks in the following passage. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.

Before marketing yourself globally, it is important to 1 your business is ready to deal with challenges presented by the international environment 2

language and cultural barriers, foreign laws, order fulfillment, and pre/post sales support.

Language and Culture - Neither technical accuracy 3 perfect translation is sufficient when considering the language you will communicate through. It is important to really understand how a language is used by the people in your 4 market.

Regional Laws - All phases of product 5 are affected by regulations. The product itself, such as its physical and chemical aspects, is subject to laws 6

to protect consumers with respect to purity, safety or performance. Product features such as packaging and warranties, advertising, sales promotion techniques are also subject to local regulations.

Order Fulfillment - How will you deliver your products? What business partners will you need to ensure smooth logistics of your product? Can you handle your shipment costs? If you cannot 7 demand or ensure smooth delivery of your product, you are at risk of negatively affecting your business and its image. It is important to find and qualify 8

distributors, and pay particular attention to contract negotiation and distribution management.

Pre and Post Sales Support - 9 with your customers as well as your business partners is an important consideration when marketing and selling internationally. Many businesses are able to meet customer expectations through strategic alliances or foreign distributors who deal with the local customer base on their 10 .

( )1 A. ensure B. assure C. reassure D. sure

( )2 A. excluding B. excluded C. including D. included

( )3 A. so B. nor C. and D. or

( )4 A. local B. own C. target D. home

( )5 A. sales B. exhibition C. promotion D. development

( )6 A. planned B. proposed C. supposed D. designed

( )7 A. meet B. run into C. encounter D. face

( )8 A. potent B. polite C. ethical D. potential

( )9 A. Connection B. Communication C. Link D. Contact

( )10 A. account B. part C. behalf D. market

Section B

Directions: There are ten blanks in the following letter. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.

Dear Mr. Bush

Thank you for your 1 of January 5 for our Beauty Brand Blouses.

We are now exporting 2 of various brands, among which Beauty Brand is the most famous. They are in great 3 abroad and our stocks are running 4 quickly. They are popular not only for their novel design, but also for the reasonable prices. We are confident that once you have tried our blouses, you will place repeat orders with us 5 large quantities.

As you requested, we are now 6 as follows:

Price: US$600 per dozen CIF New York

Terms of Payment: By sight L/C to be opened through a bank to be 7 by the Sellers.

Shipment: In March 2007.

Please note that we do not allow any commission 8 our blouses, but a discount of 5% may be 9 if the quantity is more than 1,000 dozen.

The above offer is made without 10 and is subject to our final confirmation.

We hope that you will place an order with us at an early date.

Sincerely yours

( )1. A. request B. enquiry C. acquisition D. requirement

( )2. A. blouses B. woman blouses C. woman shirts D. lady shirts

( )3. A. need B. want C. require D. demand

( )4. A. up B. off C. down D. away

( )5.A. at B. for C. in D. with

( )6. A. ordering B. offering C. placing D. advising

( )7. A. agreed B. approved C. acceptable D. covered

( )8. A. on B. in C. of D. at

( )9. A. provided B. supplied C. furnished D. granted

( )10. A. promise B. duty C. engagement D. onus

Afriendofminewasfondofdrawinghorse.Hedrewthehorsesverywell,buthealwaysbeganthetail.NowitistheWesternruletobeginattheheadofthehorse,thatiswhyIwassurprised.Itstruckmethatitcouldnotreallymakeanydifferencewhethertheartistbeginsattheheadorthetailorthebelly(肚子)orthefootofthehorse,ifhereallyknowshisbusiness.Andmostgreatartistswhoreallyknowtheirbusinessdonotfollowotherpeople’srule.Theymaketheirownrules.Everyoneofthemdoeshisworkinawaypeculiar(奇特的)tohimself;andthepeculiaritymeansonlythathefindsitmoreeasytoworkinthatway.

Nowtheverysamethingistruetoliterature(文学).Andthequestion,"HowshallIbegin?"onlymeansthatyouwanttobeginattheheadinsteadofbeginningatthetailorsomewhereelse.Thatis,youarenotyetexperienced(有经验的)enoughtotrusttoyourownpowers.Whenyoubecomemoreexperiencedyouwill

neveraskthequestion,andIthinkthatyouwilloftenbeginatthetail--thatistosay,youwillwritetheendofthestorybeforeyouhaveeventhoughtofthebeginning.

1.Afriendofthewriter’sdrewthehorses____.

A.verywell

B.inthewayofwesternrule

C.inthewayofhisownrule

D.alloftheabove

2.Thewriterwassurprisedbecause____.

A.theartistbegantodrawattheheadofthehorse

B.theartistbegantodrawatthetailofthehorse

C.theartistmadehisownrule

D.theartistdidnotfollowotherpeople’srule

3.Youarenotyetexperiencedbecause____.

A.youdon’tknowwheretobegin

B.youwanttobeginattheheadinsteadofbeginningatthetail

C.youalwaysaskedquestion

D.youdonottrusttoyourownpowers

4.Whenyoubecomemoreexperiencedyouwill____.

A.neveraskquestion

B.oftenbeginatthetail

C.shouldwritetheendofthestory

D.shouldthinkofthebeginning

5.Thetopicofthepassageis______.

A.Howtodrawahorse

B.Howtowriteastory

C.Howtomakeyourownrules

D.Trusttoyourownpowers