AccordingtoUKofficialstatistics,everyyearabout2000livesarelostthroughoccupationaldiseaseorinjury,about20,000majorindustrialinjuriesoccur(e.g.skullfracture,lossofsight)andthereareabout200,000injuriesresultinginaworkdisabilityof3daysormore.
What is most important when launching new products, flanker brands extensions ofwell-known brands, or infrequently purchased brands; or going after an undefined target market.（）