Whatismostimportantwhenlaunchingnewproducts,flankerbrandsextensionsofwell-knownbrands,orinfrequentlypurchasedbrands;orgoingafteranundefinedtargetmarket.()
Forexample,itisestimatedthatSASturnoverrateis4percentcomparedtotheindustrynormofmorethan20percentperyear.