Whatismostimportantwhenlaunchingnewproducts,flankerbrandsextensionsofwell-knownbrands,orinfrequentlypurchasedbrands;orgoingafteranundefinedtargetmarket.()
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Everyyear,about10millionofthe150millionworkersintheEuropeanCommunityareaffectedbyincidents,”accidents”ordiseasesatwork.