采用竞争对抗法的前提条件是什么?-查字典考试网

采用竞争对抗法的前提条件是什么?

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正确答案：

①企业必须能够获悉竞争对手确定广告预算的可靠信息，只有这样才能随着竞争对手广告预算的变化而变化;

②竞争对手的广告预算能代表企业所在行业的集体智慧;

③维持竞争均势，能避免各企业之间的广告战。

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