Directions: There are ten blanks in the following passage. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.
Before marketing yourself globally, it is important to 1 your business is ready to deal with challenges presented by the international environment 2
language and cultural barriers, foreign laws, order fulfillment, and pre/post sales support.
Language and Culture - Neither technical accuracy 3 perfect translation is sufficient when considering the language you will communicate through. It is important to really understand how a language is used by the people in your 4 market.
Regional Laws - All phases of product 5 are affected by regulations. The product itself, such as its physical and chemical aspects, is subject to laws 6
to protect consumers with respect to purity, safety or performance. Product features such as packaging and warranties, advertising, sales promotion techniques are also subject to local regulations.
Order Fulfillment - How will you deliver your products? What business partners will you need to ensure smooth logistics of your product? Can you handle your shipment costs? If you cannot 7 demand or ensure smooth delivery of your product, you are at risk of negatively affecting your business and its image. It is important to find and qualify 8
distributors, and pay particular attention to contract negotiation and distribution management.
Pre and Post Sales Support - 9 with your customers as well as your business partners is an important consideration when marketing and selling internationally. Many businesses are able to meet customer expectations through strategic alliances or foreign distributors who deal with the local customer base on their 10 .
( )1 A. ensure B. assure C. reassure D. sure
( )2 A. excluding B. excluded C. including D. included
( )3 A. so B. nor C. and D. or
( )4 A. local B. own C. target D. home
( )5 A. sales B. exhibition C. promotion D. development
( )6 A. planned B. proposed C. supposed D. designed
( )7 A. meet B. run into C. encounter D. face
( )8 A. potent B. polite C. ethical D. potential
( )9 A. Connection B. Communication C. Link D. Contact
( )10 A. account B. part C. behalf D. market
Asian economies will continue to expand rapidly in the next two years on the back of foreign investments, exports and domestic demand, but will not be free of worries, according to a recent securities company economic report. Massive infrastructure spending, the benefits of past investments and deregulation and growing regional trade will push along regional growth.
The report tipped China’s gross domestic product to grow by 9.5 per cent in 1996 and 10.5 per cent in 1997, and Hong Kong’s to grow by 4.3 and 5.0 per cent. Singapore’s real GDP was forecast to grow by 7.6 and 7.4 per cent, Malaysia’s by 8.6 and 8.1 per cent, Thailand’s by 8.8 and 8.4 per cent, Indonesia’s by 7.3 and 7.1 per cent and Philippines’ by 5.6 and 5.8 per cent.
“However, all is not rosy,” cautioned the report, which listed overheating as the region’s biggest challenge in the short term and skilled-labor shortages in the long run.
It cited strains from rapid growth that had begun to stretch current account deficits and spur inflation in some regional economies, which could prevent their central banks from lowering interest rates.
“This implies that economic vulnerability to unexpected shocks will remain high,” the report said, forecasting a further tightening of monetary policy in countries such as the Philippines and Malaysia, and no significant easing in Thailand, Indonesia and China.
Crosby Securities also cited massive new investment programs generated by demands on infrastructure such as power, telecommunications and transport which had fuelled over-heating.
It said Asia would also face a bigger challenge from newly deregulating economies in Eastern Europe which offered lower costs and better-educated workers to foreign investors.
Asia’s main foreign investors should, however, continue to expand their presence in the region, the securities house said, noting new trends of intra-Asian investment.
Singapore is shifting its lower value-added disc drive and electronics industry to Malaysia, which in turn is moving some of its garment-making and consumer electronics manufacturing to Indonesia and Thailand. Thailand, Malaysia and Singapore are increasingly investing in Viet Nam, Myanmar and Laos.
“Asia will benefit from this trend in several ways,” the report said.
( )1Asia economy will continue to grow because of _____________.
A. foreign investment B. demands in Asian countries.
C. export D. all of the above
( )2 In the next 2 years, the highest economic growth will appear in ____________.
A. Singapore B. Thailand
C. Hong Kong D. China
( )3 Years later, the problem in Asian economy may be _________________.
A. too little investment B. too much investment
C. not enough qualified labors D. monetary instability
( )4 According to this report, economic changes in East Europe are ___________.
A. harmful B. challenging
C. helpful D. useless
( )5 The report is about the prospect of Asian economy.
A. optimistic B. pessimistic
C. more optimistic than pessimistic D. more pessimistic than optimistic
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