简述消费者行为研究在营销与广告活动中的作用与意义。
(1) 消费者行为研究是企业营销活动的根本。
(2) 消费者行为研究是制定营销策略的重要依据。
(3) 消费者行为研究是有效开展广告活动的保障。
(4) 消费者行为研究也是社会营销的重要参考。
暂无解析
1.Whatisthebesttitleforthispassage?
[A]AdvocatingViolence.
[B]ViolenceCanDoNothingtoDiminishRacePrejudice.
[C]ImportantPeopleonBothSidesSeeViolenceAsaLegitimateSolution.
[D]TheInstinctsofHumanRaceAreThirstyforViolence.
2.Recordedhistoryhastaughtus
[A]violenceneversolvesanything.[B]nothing.[C]thebloodshedmeansnothing.[D]everything.
3.Itcanbeinferredthattrulyreasonablemen
[A]can'tgetahearing.
[B]arelookeddownupon.
[C]arepersecuted.
[D]Havedifficultyin
advocatinglawenforcement.
4."Hewasnonethewiser"means
[A]hewasnotatallwiseinlistening.
[B]Hewasnotatallwiserthannothingbefore.
[C]Hegainsnothingafterlistening.
[D]Hemakesnosenseoftheargument.
5.Accordingtheauthorthebestwaytosolveraceprejudiceis
[A]lawenforcement.[B]knowledge.[C]nonviolence.[D]Moppinguptheviolentmess.
试题">Insomecountrieswhereracialprejudiceisacute,violencehassocometobetakenforgrantedasameansofsolvingdifferences,thatitisnotevenquestioned.Therearecountrieswherethewhitemanimposeshisrulebybruteforce;therearecountrieswheretheblackmanprotestsbysettingfiretocitiesandbylootingandpillaging.Importantpeopleonbothsides,whowouldinotherrespectsappeartobereasonablemen,getupandcalmlyargueinfavorofviolence–asifitwerealegitimatesolution,likeanyother.Whatisreallyfrightening,whatreallyfillsyouwithdespair,istherealizationthatwhenitcomestothecrunch,wehavemadenoactualprogressatall.Wemaywearcollarsandtiesinsteadofwar-paint,butourinstinctsremainbasicallyunchanged.Thewholeoftherecordedhistoryofthehumanrace,thattediousdocumentationofviolence,hastaughtusabsolutelynothing.Wehavestillnotlearntthatviolenceneversolvesaproblembutmakesitmoreacute.Thesheerhorror,thebloodshed,thesufferingmeannothing.Nosolutionevercomestolightthemorningafterwhenwedismallycontemplatethesmokingruinsandwonderwhathitus.Thetrulyreasonablemenwhoknowwherethesolutionsliearefindingitharderandherdertogetahearing.Theyaredespised,mistrustedandevenpersecutedbytheirownkindbecausetheyadvocatesuchapparentlyoutrageousthingsaslawenforcement.Ifhalftheenergythatgoesintoviolentactswereputtogooduse,ifoureffortsweredirectedatcleaninguptheslumsandghettos,atimprovingliving-standardsandprovidingeducationandemploymentforall,wewouldhavegonealongwaytoarrivingatasolution.Ourstrengthissappedbyhavingtomopupthemessthatviolenceleavesinitswake.Inawell-directedeffort,itwouldnotbeimpossibletofulfilltheidealsofastablesocialprogramme.Thebenefitsthatcanbederivedfromconstructivesolutionsareeverywhereapparentintheworldaroundus.Genuineandlastingsolutionsarealwayspossible,providingweworkwithintheframeworkofthelaw.Beforewecanevenbegintocontemplatepeacefulco-existencebetweentheraces,wemustappreciateeachother'sproblems.Andtodothis,wemustlearnaboutthem:itisasimpleexerciseincommunication,inexchanginginformation."Talk,talk,talk,"theadvocatesofviolencesay,"allyoueverdoistalk,andwearenonethewiser."It'sratherlikethestoryofthefamousbarristerwhopainstakinglyexplainedhiscasetothejudge.Afterlisteningtoalengthyargumentthejudgecomplainedthatafterallthistalk,hewasnonethewiser."Possible,mylord,"thebarristerreplied,"nonethewiser,butsurelyfarbetterinformed."Knowledgeisthenecessaryprerequisitetowisdom:theknowledgethatviolencecreatestheevilsitpretendstosolve.
1.Whatisthebesttitleforthispassage?
[A]AdvocatingViolence.
[B]ViolenceCanDoNothingtoDiminishRacePrejudice.
[C]ImportantPeopleonBothSidesSeeViolenceAsaLegitimateSolution.
[D]TheInstinctsofHumanRaceAreThirstyforViolence.
2.Recordedhistoryhastaughtus
[A]violenceneversolvesanything.[B]nothing.[C]thebloodshedmeansnothing.[D]everything.
3.Itcanbeinferredthattrulyreasonablemen
[A]can'tgetahearing.
[B]arelookeddownupon.
[C]arepersecuted.
[D]Havedifficultyin
advocatinglawenforcement.
4."Hewasnonethewiser"means
[A]hewasnotatallwiseinlistening.
[B]Hewasnotatallwiserthannothingbefore.
[C]Hegainsnothingafterlistening.
[D]Hemakesnosenseoftheargument.
5.Accordingtheauthorthebestwaytosolveraceprejudiceis
[A]lawenforcement.[B]knowledge.[C]nonviolence.[D]Moppinguptheviolentmess.
SASemploysafull-timeergonomicsspecialisttoselectofficefurniturethatwillreducephysicalstressandstrain.
Annualleave
PartIVTranslation
Cultureshockiscausedbytheanxietythatresultsfromlosingallfamiliarsignsandsymbolsofsocialintercourse.(PassageFour)
PartIVTranslation
Bymakingvehicleslighterinweightaluminumhasgreatlyreducedtheamountoffuelneededtomovethem,(PassageTwo)
题目：CongratulationLetter祝贺与慰问
汉译英：朋友之间，情趣相投、脾气对味则合、则交，反之，则离、则绝。朋友之间再熟悉、再亲密，也不能随便过头、不恭不敬，这样，默契和平衡将被打破，友好关系将不复存在。每个人都希望拥有自己的一片私密空间，朋友之间过于随便，就容易侵入这片禁区，从而引起冲突，造成隔阂。待友不敬，有时或许只是一件小事，却可能已埋下了破坏性的种子。维持朋友亲密关系的最好办法是往来有节，互不干涉。
PartIIICloze
Directions:Therearetwentyblanksinthefollowingpassage.Foreachblanktherearefourchoices.ChoosetheonethatbestfitsintothepassageandthenmarksyouranswerontheAnswerSheet.
In1982,MarkThatcher,thesonofMrs.Thatcherwasreported61intheSaharaDesertwhilecompetingintheGrandPrixmotorracefromParistoDakar.Thissadnews,so62,shooktheusuallycalmandunperturbedseasonedpolitician63herbalance.Thoughshedidherbesttopretendasif64hadhappenedandmadeherpublicappearancesasusual,peoplecouldnot65tonoticethatshewasnolongertheold66primeministerwhoalwayshadeverything67control.68shehadbecomeaverysadmotherwhowasunabletorecoverfromhershock.
Oneday,whenshewastospeakataluncheonparty,areportercaughther69herguardby70upthesubjectofhermissingsonagain.Shewastotallymentally71forthequestionandlostherselfcontrol.Tearswererollingdownhereyesasshesobbinglytoldthereporterthatthere72stillnonewsofMarkandthatshewasveryworriedabouthim.Shesaidthatallthecountries73hadpromisedtodotheirbesttohelpherfindherson.74thatshebrokedowncompletelyandsobbedsilentlyforquiteawhile.Graduallyshe75downandstartedtospeakas76.itwasaverymovingscenewhich77anewsideofMrs.Thatcher’scharacterthepublicdonotusuallysee,78peoplebegantotalkabouttheIronWoman’smaternallove,asentimentthatis79toallhumankind.
LaterMarkreturned80andsoundtohismother’sside,good-humoredandallsmilesasusual,asifnothingunusualhadeverhappened.TheIronWoman,however,brokedownagainaswassobbingforthesecondtime.
61.A.missingB.missedC.wantingD.wanted
62.A.expectedB.expectingC.unexpectedD.unexpecting
63.A.withB.onC.outD.off
64.A.somethingB.anythingC.nothingD.everything
65.A.missB.failC.pretendD.expect
66.A.reassuredB.self-assuredC.assuringD.self-assuring
67.A.forB.beneathC.belowD.under
68.A.InsteadB.howeverC.ThereforeD.So
69.A.intoB.outofC.onD.off
70.A.puttingB.bringingC.takingD.giving
71.A.readyB.preparedC.unpreparedD.unexpected
72.A.wasB.wereC.shouldbeD.wouldbe
73.A.concerningB.concernedC.worryingD.worried
74.A.AtB.BeforeC.AfterD.With
75.A.satB.brokeC.calmedD.became
76.A.plannedB.planningC.plansD.aplan
77.A.explainedB.exposedC.excludedD.exclaimed
78.A.howeverB.insteadC.soD.but
79.A.universalB.uniqueC.singleD.strange
80.A.safeB.safelyC.sightD.hearing
neveraskthequestion,andIthinkthatyouwilloftenbeginatthetail--thatistosay,youwillwritetheendofthestorybeforeyouhaveeventhoughtofthebeginning.
1.Afriendofthewriter’sdrewthehorses____.
A.verywell
B.inthewayofwesternrule
C.inthewayofhisownrule
D.alloftheabove
2.Thewriterwassurprisedbecause____.
A.theartistbegantodrawattheheadofthehorse
B.theartistbegantodrawatthetailofthehorse
C.theartistmadehisownrule
D.theartistdidnotfollowotherpeople’srule
3.Youarenotyetexperiencedbecause____.
A.youdon’tknowwheretobegin
B.youwanttobeginattheheadinsteadofbeginningatthetail
C.youalwaysaskedquestion
D.youdonottrusttoyourownpowers
4.Whenyoubecomemoreexperiencedyouwill____.
A.neveraskquestion
B.oftenbeginatthetail
C.shouldwritetheendofthestory
D.shouldthinkofthebeginning
5.Thetopicofthepassageis______.
A.Howtodrawahorse
B.Howtowriteastory
C.Howtomakeyourownrules
D.Trusttoyourownpowers
试题">Afriendofminewasfondofdrawinghorse.Hedrewthehorsesverywell,buthealwaysbeganthetail.NowitistheWesternruletobeginattheheadofthehorse,thatiswhyIwassurprised.Itstruckmethatitcouldnotreallymakeanydifferencewhethertheartistbeginsattheheadorthetailorthebelly(肚子)orthefootofthehorse,ifhereallyknowshisbusiness.Andmostgreatartistswhoreallyknowtheirbusinessdonotfollowotherpeople’srule.Theymaketheirownrules.Everyoneofthemdoeshisworkinawaypeculiar(奇特的)tohimself;andthepeculiaritymeansonlythathefindsitmoreeasytoworkinthatway.
Nowtheverysamethingistruetoliterature(文学).Andthequestion,"HowshallIbegin?"onlymeansthatyouwanttobeginattheheadinsteadofbeginningatthetailorsomewhereelse.Thatis,youarenotyetexperienced(有经验的)enoughtotrusttoyourownpowers.Whenyoubecomemoreexperiencedyouwill
neveraskthequestion,andIthinkthatyouwilloftenbeginatthetail--thatistosay,youwillwritetheendofthestorybeforeyouhaveeventhoughtofthebeginning.
1.Afriendofthewriter’sdrewthehorses____.
A.verywell
B.inthewayofwesternrule
C.inthewayofhisownrule
D.alloftheabove
2.Thewriterwassurprisedbecause____.
A.theartistbegantodrawattheheadofthehorse
B.theartistbegantodrawatthetailofthehorse
C.theartistmadehisownrule
D.theartistdidnotfollowotherpeople’srule
3.Youarenotyetexperiencedbecause____.
A.youdon’tknowwheretobegin
B.youwanttobeginattheheadinsteadofbeginningatthetail
C.youalwaysaskedquestion
D.youdonottrusttoyourownpowers
4.Whenyoubecomemoreexperiencedyouwill____.
A.neveraskquestion
B.oftenbeginatthetail
C.shouldwritetheendofthestory
D.shouldthinkofthebeginning
5.Thetopicofthepassageis______.
A.Howtodrawahorse
B.Howtowriteastory
C.Howtomakeyourownrules
D.Trusttoyourownpowers
Eldercareprogram