A friend of mine was fond of drawing horse. He drew the horses very well,but he always began the tail. Now it is the Western rule to begin at the head of the horse, that is why I was surprised. It struck me that it could not really make any difference whether the artist begins at the head or the tail or the belly(肚子) or the foot of the horse, if he really knows his business. And most great artists who really know their business do not follow other people’s rule.They make their own rules. Every one of them does his work in a way peculiar(奇特的) to himself; and the peculiarity means only that he finds it more easy to work in that way.

Now the very same thing is true to literature(文学). And the question, "How shall I begin?" only means that you want to begin at the head instead of beginning at the tail or somewhere else. That is, you are not yet experienced(有经验的) enough to trust to your own powers. When you become more experienced you will

never ask the question, and I think that you will often begin at the tail --that is to say, you will write the end of the story before you have even thought of the beginning.

1. A friend of the writer’s drew the horses ____.

A. very well

B. in the way of western rule

C. in the way of his own rule

D. all of the above

2. The writer was surprised because ____.

A. the artist began to draw at the head of the horse

B. the artist began to draw at the tail of the horse

C. the artist made his own rule

D. the artist did not follow other people’s rule

3. You are not yet experienced because ____.

A. you don’t know where to begin

B. you want to begin at the head instead of beginning at the tail

C. you always asked question

D. you do not trust to your own powers

4. When you become more experienced you will ____.

A. never ask question

B. often begin at the tail

C. should write the end of the story

D. should think of the beginning

5. The topic of the passage is ______.

A. How to draw a horse

B. How to write a story

C. How to make your own rules

D. Trust to your own powers

Thestoreisinanideal(　)todrawtourists.

TheImportanceofGoodCommunications

Effectivecommunicationisessentialforallorganizations.Itlinkstheactivitiesofthevariouspartsoftheorganizationandensuresthateveryoneisworkingtowardsacommongoal.Itisalsoextremelyimportantformotivatingemployees.Staffneedtoknowhowtheyaregettingon,whattheyaredoingrightandinwhichareastheycouldimprove.Workingalonecanbeextremelydifficultanditismucheasierifsomeonetakesaninterestandprovidessupport.Employeesneedtounderstandwhytheirjobisimportantandhowitcontributestotheoverallsuccessofthefirm.Personalcommunicationshouldalsoincludetargetsetting.Peopleusuallyrespondwelltogoals,providedtheseareagreedbetweenthemanagerandsubordinateandnotimposed.

However,firmsoftenhavecommunicationproblemsthatcanunderminetheirperformance.Inmanycases,theseproblemsoccurbecausemessagesarepassedoninaninappropriateway.Thereare,ofcourse,severalwaysofconveyinginformationtoothersintheorganizationwhichincludespeakingtothemdirectly,e-mailing,telephoningorsendingamemo.Themostappropriatemethoddependsonwhatexactlyitisyouarecommunicating.Forexample,anythingthatisparticularlysensitiveorconfidential,suchasanemployee'sappraisal,shouldbedoneface-to-face.

Oneofthemainproblemsforseniorexecutivesisthattheydonothavethetimeorresourcesneededtocommunicateeffectively.Inlargecompanies,forexample,itisimpossibleforseniormanagerstomeetanddiscussprogresswitheachemployeeindividually.Obviouslythistaskcanbedelegatedbutatthecostofcreatingagapbetweenseniormanagementandstaff.Asaresult,managersareoftenforcedtouseothermethodsofcommunication,likememosornotes,eveniftheyknowthesearenotnecessarilythemostsuitablemeansofpassingonmessages.

Theuseoftechnology,suchase-mail,mobilephonesandnetworksystems,isspeedingupcommunicationimmensely.However,thisdoesnotmeanthatmoreinvestmentintechnologyautomaticallyprovesbeneficial:systemscanbecomeoutdatedoremployeesmaylackappropriatetraining.Therearemanycommunicationstoolsnowavailablebutafirmcannotaffordallofthem.Evenifitcould,itdoesnotactuallyneedthemall.Thepotentialgainsmustbeweighedupagainstthecosts,andfirmsshouldrealizethatmorecommunicationdoesnotnecessarilymeanbettercommunication."

Asthenumberofpeopleinvolvedinanorganizationincrease,theuseofwrittencommunicationrisesevenfaster.Insteadofaquickconversationtosortsomethingoutnumerousmessagescanbepassedbackwardsandforwards.Thiscanleadtoatremendousamountofpaperworkandisoftenlesseffectivethanface-to-facecommunication.Whenyouareactuallytalkingtosomeoneyoucandiscussthingsuntilyouarehappythattheyhaveunderstoodandfeedbackisimmediate.Withwrittenmessages,however,youareneverquitesurehowitwillbereceivedwhatyouthinkyouhavesaidandwhattheotherpersonthinksyouhavesaidcanbeverydifferent.

Theamountofwritteninformationgeneratedinlargeorganizationstodaycanleadtocommunicationoverload.Somuchinformationisgatheredthatitgetsinthewayofmakingdecisions.Takealookattheaveragemanager'sdeskandyouwillseetheproblem--itisoftencoveredwithletters,reportsandmemos.Thisoverloadcanleadtoinefficiencies.Forexample,managersmaynotbeabletofindtheinformationtheywantwhentheyneedit.Communicationisalsobecomingmoredifficultwiththechangesoccurringinemploymentpatterns.Withmorepeopleworkingpart-timeandworkingathome,managingcommunicationisbecomingincreasinglycomplex.

1.InthefirstparagraphthewriterrecommendsthatcommunicationwithstaffshouldincludeA.somefeedbackontheirjobperformance.

B.anexplanationofhowcompanytargetshavebeenset.

C.informationonpromotionprospectswithinthecompany.

D.anindicationofwhichdutiestheycanexpectassistancewith.areastheycouldimprove

2.Accordingtothewriter,thebestwayofachievingeffectivecommunicationistoA.adaptthemessagetosuitaparticularaudience.

B.makethecontentofmessagesbriefanddirect.

C.selectthemostsuitablemeansofconveyingaparticularmessage.

D.ensurethatinformationistargetedattheappropriategroupofpeople.

3.Whatdoesthewritersayaboutthecommunicationoptionsavailabletoseniormanagers?A.Sendingmemostostaffisoneofthemostefficientmethods.

B.Itisimportanttofindthetimetodiscusscertainmatterswithstaff.

C.Theyshouldincreasetherangeofoptionsthattheyuse.

D.Gettingjuniormanagerstotalktostaffcancreatedifferentproblems.

4.Whatadviceisgivenaboutthecommunicationtoolsmadeavailablebytechnology?A.Aimtolimitstaffuseofcertaincommunicationtools.

B.Evaluatethemintermsoftheexpenditureinvolved.

C.Selectthemonthebasisofthefacilitiestheyoffer.

D.Encouragemorestafftoattendtrainingcoursesintheiruse.

5.Accordingtothewriter,aproblemwithwrittencommunicationisthatA.themessagecanbeinterpreteddifferentlytowhatwasintended.

B.itcanbeeasyforpeopletoignorethecontentsofawrittenmessage.

C.mostpeoplearemorecomfortablewithface-to-facecommunication.

D.itispossibleforcorrespondencetogetlostwithinalargeorganization.

6.Accordingtothearticle,whatistheeffectofreceivinglargeamountsofwritteninformation?A.Itiscounter-productive."

B.Itcausesconflictinacompany.

C.Itleadstochangesinworkpatterns.

D.Itmakesthemainpointsmoredifficulttoidentify.

Thethief’s(　)ofguiltclosedthecase.

Directions: There are ten blanks in the following passage. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.

Before marketing yourself globally, it is important to 1 your business is ready to deal with challenges presented by the international environment 2

language and cultural barriers, foreign laws, order fulfillment, and pre/post sales support.

Language and Culture - Neither technical accuracy 3 perfect translation is sufficient when considering the language you will communicate through. It is important to really understand how a language is used by the people in your 4 market.

Regional Laws - All phases of product 5 are affected by regulations. The product itself, such as its physical and chemical aspects, is subject to laws 6

to protect consumers with respect to purity, safety or performance. Product features such as packaging and warranties, advertising, sales promotion techniques are also subject to local regulations.

Order Fulfillment - How will you deliver your products? What business partners will you need to ensure smooth logistics of your product? Can you handle your shipment costs? If you cannot 7 demand or ensure smooth delivery of your product, you are at risk of negatively affecting your business and its image. It is important to find and qualify 8

distributors, and pay particular attention to contract negotiation and distribution management.

Pre and Post Sales Support - 9 with your customers as well as your business partners is an important consideration when marketing and selling internationally. Many businesses are able to meet customer expectations through strategic alliances or foreign distributors who deal with the local customer base on their 10 .

( )1 A. ensure B. assure C. reassure D. sure

( )2 A. excluding B. excluded C. including D. included

( )3 A. so B. nor C. and D. or

( )4 A. local B. own C. target D. home

( )5 A. sales B. exhibition C. promotion D. development

( )6 A. planned B. proposed C. supposed D. designed

( )7 A. meet B. run into C. encounter D. face

( )8 A. potent B. polite C. ethical D. potential

( )9 A. Connection B. Communication C. Link D. Contact

( )10 A. account B. part C. behalf D. market