论述广告效果的类别。
(1) 按涵盖内容和影响范围划分为经济效果、心理效果和社会效果。
①广告的经济效果： 又称为销售效果， 是指广告活动促进产品或劳务的销售， 增加企业利润的程度。
②广告的心理效果： 是广告活动在消费者心理上的反应程度， 表现为广告活动对消费者的认知、态度和行为等方面的影响。
③广告的社会效果： 是广告在社会道德、 文化教育等方面的影响和作用。 广告能够传播商品知识，可以影响人们的消费观念，可以被当作一种文化现象而流行推广。
(2) 按产生效果的时间关系划分为即时效果、近期效果和长期效果。
①即时效果：广告作品发布后，很快就能产生的效果。
②近期效果：广告发布后在较短的时间内产生的效果。
③长期效果： 是广告在消费者心目中所产生的先远影响。 消费者接收到广告信息后， 通常并不立即采取购买行为，而是把有关的信息存储在脑海中，在需要消费的时候才产生效应。
(3) 按对消费者的影响程度和表现形式来划分，广告效果又可分为到达效果、认知效果、心理变化效果和促进购买效果。
①到达效果：广告能否被消费者接触，要看有关广告媒介的“覆盖率”如何。
②认知效果：消费者在接触广告媒介的基础，对广告的注意和记忆程度。
③心理变化效果： 消费者通过对广告的接触和认知， 对商品或劳务产生好感以及消费欲望率的变化程度。消费者一般经过知晓、理解、信赖 ( 喜爱 ) 等阶段，最后形成购买行动。
④促进购买效果：这是消费者购买商品、接受服务，或响应广告的诉求而采取的相关行为。促进购买效果是一种外在的，可以把握的广告效果。
暂无解析
Passage2
Questions6to10arebasedonthefollowingpassage:
Whenaluminumwasfirstproducedaboutahundredandfiftyyearsago,itwassodifficulttoseparateformtheoresinwhichitwasfoundthatitspricewashigherthanthatofgold.Thepriceremainedhighuntilanewprocesswasdiscoveredforrefiningthemetalwiththeaidofelectricityapproximatelythreequartersofacenturylater.Thenewmethodwassomuchcheaperthataluminumbecausepracticalformanypurposes,oneofwhichwasmakingpotsandpans.
Aluminumislightweight,rustproofandeasilyshapedintodifferentforms.Bymixingitwithothermetals,scientistshavebeenabletoproduceavarietyofalloys,someofwhichhavethestrengthofsteelbutweighonlyonethirdasmuch.
Today,theusesofaluminumareinnumerable.Perhapsitsmostimportantuseisintransportation.Aluminumisfoundintheengineofautomobiles,inthehullsofboats.Itisalsousedinmanypartsofairplanes.Infact,thehuge“airbus”planeswouldprobablyneverhavebeenproducedifaluminumdidnotexist.Bymakingvehicleslighterinweightaluminumhasgreatlyreducedtheamountoffuelneededtomovethem,Aluminumisalsobeingusedextensivelyinthebuildingindustryinsomecountries.
Sincealuminumissuchaversatile(多用的)metal,itisfortunatethatbauxite(铝土矿),whichisoneofitschiefsources,isalsooneoftheearth’smostplentifulsubstances.Asthesourceofaluminumisalmostinexhaustible,wecanexpectthatmoreandmoreuseswillbefoundforthisversatilemetal.
6.Thepriceofaluminumwassharplyreducedwhenpeoplediscoveredanewrefiningprocesswiththeaidof.
A.windB.solarenergyC.hydraulicpowerD.electricity
7.Aluminumis.
A.lightweight,rustproofbutnoteasilyshapedintodifferentforms
B.heavyweight,rustproofandeasilyshapedintodifferentforms
C.lightweight,rustproofandeasilyshapedintodifferentforms
D.lightweightandeasilyshapedintodifferentformsbutitiseasytobecomerusty
8.WhichofthefollowingisNOTtrue?
A.Aluminumiswidelyusedintransportation.
B.Aluminumisalsousedinmanypartsofairplanes.
C.Aluminumisbeingusedextensivelyinthebuildingindustry.
D.Aluminumisnotusedinitspureform.
9.Aluminumisfoundonearthmostlyintheformof.
A.puremetalB.bauxiteC.goldD.liquid
10.Whatisthepassagetalkingabout?
A.Thefeaturesofaluminumanditsfunctions.B.Theprocessofaluminum.
C.Thediscoveryofaluminum.D.Thepromisingfutureofaluminum.
PartIVTranslation
Bymakingvehicleslighterinweightaluminumhasgreatlyreducedtheamountoffuelneededtomovethem,(PassageTwo)
“一通三防”：
PartIIVocabularyandStructure
Directions:Inthisparttherearefortyincompletesentences.Eachsentenceisfollowedbyfourchoices.ChoosetheonethatbestcompletesthesentenceandthenmarkyouranswerontheAnswerSheet.
21.Agreatmanycancerscanbecuredbutonlyifbeforetheyhavebeguntospreadorcolonizeinotherpartsofthebody.
A.properlytreat
B.properlytreating
C.beingproperlytreated
D.properlytreated
22.sheisalikeablegirl,sheisverydifficulttoworkwith.
A.SinceB.HoweverC.AsfarasD.While
23.Allthetouristsgavetherobbertheirmoney.
A.frightenedB.frighteningC.frightenD.frightful
24.herage,shereallydidagoodjobinsuchashorttime.
A.GivingB.GivesC.GiveD.Given
25.Thesoldierwaswithneglectinghisduty.
A.chargedB.conductedC.chargedD.committed
26.Thereasonwhythecarstoppedwas.
A.becausetheroadwasnotgoodB.thattheroadwasnotgood
C.duetothebadroadD.becauseofthebadroad
27.You’dbetterhurry,youmightbelateforclass.
A.orB.andC.unlessD.but
28.,heperformedthetaskwithsuccess.
A.ItwasexpectedB.Whichwasexpected
C.AswasexpectedD.Thatwasexpected
29.ThedoctorfeltJohn’sarmtoifthebonewasbroken.
A.workoutB.findoutC.lookatD.seeout
30.Hejustmysuggestionatthemeetingyesterday.
A.putawayB.shutdownC.showedoffD.brushedaside
31.Thequestionatthenextmeetingremainasecret.
A.discussedB.todiscussC.tobediscussedD.beingdiscussed
32.Hislazinesshisfailureinthefinalexam.
A.gaveupB.contributedC.resultedinD.distributed
33.Theteacher’stomystatementaboutthispoetledmetoreadwidelyaboutpoems.
A.changeB.chargeC.challengeD.chance
34.Onmostofthenights,Janereadinglettersfromherboyfriend.
A.stayedoffB.stayedonC.stayedoutD.stayedup
35.Thefirst-yearstudentswerelearningformthearmyinMiyun,asuburbofBeijingnearIlived.
A.whatB.whereC.thatD.which
36.Lyndaandhundredsofyoungpeoplelikehimthepostoftypist.
A.approachedB.appliedforC.appealedtoD.approvedof
37.Anybodyisentitledtosuchbenefitofageorsex.
A.regardlessB.whetherC.inspiteD.incase
38.Inthisbuildingeachapartmentcouldafamilyofsix.
A.houseB.coverC.makeD.include
39.Itriedtogetoutofthebusiness,Ifoundimpossible.
A.whoB.whichC.thatD.what
40.Whenheexplaineditagainandagain,thestudent’spatience.
A.ranoverB.ranonC.ranoutD.ranoff
41.WhenherneighborGrandmaWangbecameill,thegirloften.
A.fittedinB.workedoutC.heldbackD.helpedout
42.Ifyoureallywanttoapplyforthedangerousjob,Iwon’t,thoughtIthinkit’sacrazyidea.
A.stoodinyourwayB.standontheway
C.standinyourwayD.standbytheway
43.Hewastryingtoread;,thephonekeptringing.
A.meanwhileB.thenC.laterD.afterwards
44.Iamoutofthosepeoplewholikeastrenuous(费力的)holiday;Ibelievein.
A.tookiteasyB.takeniteasy
C.takingiteasyD.takingiteasily
45.Thepolicematchedthefingerprintsandfoundtheywere.
A.equivalentB.identicalC.similarD.equal
46.Formally,intheUnitedStates,manynursesworkedasprivatedutynursesinhospitals.
A.otherthanB.morethanC.lessthanD.ratherthan
47.Ifyoudon’tmind.Idomyhomeworkthanplaycardswithyou.
A.hadbetterB.preferC.wouldratherD.wouldlike
48.Theirideawastogetustothestrikeatonce.
A.callatB.calloffC.callinD.callfor
49.MycarsoIhadtocomebybus.
A.felldownB.brokedownC.felloverD.turnedaway
50.Icouldtellhewassurprisedfromtheonhisface.
A.appearanceB.sightC.expressionD.explanation
51.Whichis,NorthAmericaorSouthAmerica?
A.biggestB.thebiggestC.morebiggestD.bigger
52.Youshouldobservecarefullyhowtheaudiencehisspeech.
A.reachtoB.refertoC.reacttoD.relateto
53.Thesefarmersgotagoodharvestlastyear,sotheyabigsumofmoneyfornewfarmmachines.
A.setasideB.setaboutC.setupD.setback
54.Oneofmysayingsis“wherethereisawill,thereisaway.”
A.likelyB.favorableC.alikeD.favorite
55.Allisacontinuoussupplyoffueloil.
A.whatisneededB.thatisneeded
C.thethingisneededD.fortheirneeds
56.Thehighincometaxisharmfulitmaydiscouragepeoplefromtryingtoearnmore.
A.inthatB.thatC.inwhichD.which
57.Anewtechniqueout,theyieldincreasesby20%.
A.havingworkingB.havingbeenworked
C.atalossD.forgood
58.Thebirdflewintotheairandwassoon.
A.outofsightB.inahurryC.atalossD.forgood
59.ItisdecidedthatheforabustomeettheguestsfromBeijing.
A.callB.callsC.arrangeD.arranges
60.Iknowit’snotimportantbutIcan’thelpaboutit.
A.tothinkB.thinkingC.andthinkD.beingthought
有个会议9点开始，但某领导来电话说他要晚30分钟到，你如何处理?
贷款五级分类中非财务分析包括哪几方面？
如果下属检举你，你该怎么办?
有一个进修的机会，你如何说服领导同意你去进修?
煤矿井下生产中，哪些情况需要超前探放水?
PartIVTranslation
Notmanyofthechildrenoffertheirfatherssomepresents.ButtheAmericanfathersstillthinktheyaremuchbetterfatedthanthefathersofmanyothercountries,whohavenotevenadayfortheirsakeinnameonly.(PassageThree)