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试述工商行政管理的内容

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正确答案:

(1)工商行政管理的一般内容。

①市场经营主体资格的确认和管理。

②进入市场的商品和服务的管理。

③市场经营主体的竞争行为的管理。

(2)工商行政管理的具体内容。

①对市场经营主体 (企业、事业单位、个人 )的登记注册及其管理。

②对市场经营主体的市场交易活动的检查和对违法交易活动的查处。

③对合同的监督管理。

④对商标的注册和管理。

⑤对广告的管理。

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