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传播媒介包括哪些基本性能

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正确答案:

1)实体性 具体的物质实体的媒介有质地、形状、重量等,让人可见、可触、可感,是具体而有形的物质存在,也可磨损、消耗和锈蚀。

(2)中介性 媒介的中介性特点,是指它居于传播者与受传者之间,使传受两者通过它交流信息、发生关系,发挥着桥梁的作用。

(3)承载性 承载符号,既是传播媒介的性能,也是传播媒介存在的前提和必须完成的使命。

(4)还原性 传播媒介作为中介体,它具有在传播过程中还原所承载的符号的原声、原形、原样的性能。

(5)扩散性 即使是极少数单向交流的媒体,如个人电话,也可以“穿针列线”,使传受两者产生关系; 更多的媒体还可以将一个人的思想、 感情和所见、所闻扩散开来,为众多人所共享。

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