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企业市场营销管理咨询的主要内容有哪些?

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正确答案:

企业市场营销管理咨询的主要内容有:

(1)分析企业竞争能力及市场竞争地位,企业的目标市场战略;

(2)分析企业进入市场的营销组合战略;

(3)分析企业市场营销管理体系及其管理工作状况;

(4)对以上课题进行咨询,发现问题,找出原因,提出有关改进方案,帮助企业提高市场竞争力和竞争地位。

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