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Passage 4
Questions 16 to 20 are based on the following passage:
Culture shock is an occupational disease (职业病) for people who have been
suddenly transplanted abroad.
Culture shock is caused by the anxiety that results from losing all familiar
signs and symbols of social intercourse. Those signs are as following: when to
shake hands and what to say when meet people, when and how to give tips, how to
make purchases, when to accept and refuse invitations, when to take statements
seriously and when not. These signs, which may be words, gestures, facial
expressions, or customs, are acquired by all of us in the course of growing up
and as much a part of our culture as the language we speak or the beliefs we
accept. All of us depend on hundreds of these signs for our peace of mind and
day-to-day efficiency, but we do not carry most at the level of conscious
awareness.
Now when an individual enters a strange culture, all or most of these
familiar signs are removed. No matter how broadminded or full of good will you
may be a series of supports have been knocked from under you, followed by a
feeling of frustration. When suffering from culture shock people first reject
the environment which caused discomfort. The ways of the host country are bad
because they make us feel bad. When foreigners in a strange land get together in
complain about the host country its people, you can be sure that they are
suffering from culture shock.
16. According to the passage, culture shock is .
A. an occupational disease of foreign people B. may lead to very serious
symptoms
C. actually not a disease D. incurable
17. According to the passage, culture shock result from .
A. the sudden change of social atmosphere and customs
B. the sudden change of our daily habits
C. the sudden loss of our own signs and symbols
D. the discomfort that we feel when faced with a foreigner
18. Which one of the following may not be a symptom of culture shock?
A. You don’t know how to express your gratitude.
B. You don’t know how to greet other people.
C. You suddenly forget what a word means.
D. You don’t understand why a foreigner shrugs.
19. According to the passage, how would a person who stays abroad most
probably react when he is frustrated by the culture shock?
A. He is most likely to refuse to absorb the strange environment at
first.
B. He is really to accept the change and adapt himself to the new
environment.
C. Although he takes the culture difference for granted, he still doesn’t
know how to do with it.
D. He may begin to hate the people or things around him.
20. The main idea of this passage is that .
A. culture shock is an occupational disease
B. culture shock is caused by the anxiety of living in a strange culture
C. culture shock has peculiar symptoms
D. it is very hard to cope with life in a new setting
Felicity Lawrence
Thursday December 28, 2006
The Guardian
1. Consumers are to be presented with two rival new year advertising
campaigns as the Food Standards Agency goes public in its battle with the
industry over the labelling of unhealthy foods.
2. The Guardian has learned that the FSA will launch a series of 10-second
television adverts in January telling shoppers how to follow a red, amber and
green traffic light labelling system on the front of food packs, which is
designed to tackle Britain’s obesity epidemic.
3. The campaign is a direct response to a concerted attempt by leading food
manufacturers and retailers, including Kellogg’s and Tesco, to derail the
system. The industry fears that traffic lights would demonise entire categories
of foods and could seriously damage the market for those that are fatty, salty
or high in sugar.
4. The UK market for breakfast cereals is worth ￡1.27bn a year and the
manufacturers fear it will be severely dented if red light labels are put on
packaging drawing attention to the fact that the majority are high in salt
and/or sugar.
5. The industry is planning a major marketing campaign for a competing
labelling system which avoids colour-coding in favour of information about the
percentage of "guideline daily amounts" (GDAs) of fat, salt and sugar contained
in their products.
6. The battle for the nation’s diet comes as new rules on television
advertising come into force in January which will bar adverts for unhealthy
foods from commercial breaks during programmes aimed at children. Sources at the
TV regulators are braced for a legal challenge from the industry and have
described the lobbying efforts to block any new ad ban or colour-coded labelling
as "the most ferocious we’ve ever experienced".
7. Ofcom’s chief executive, Ed Richards, said: "We are prepared to face up to
any legal action from the industry, but we very much hope it will not be
necessary." The FSA said it was expecting an onslaught from the industry in
January. Senior FSA officials said the manufacturers’ efforts to undermine its
proposals on labelling could threaten the agency’s credibility.
8. Terrence Collis, FSA director of communications, dismissed claims that the
proposals were not based on science. "We have some of the most respected
scientists in Europe, both within the FSA and in our independent advisory
committees. It is unjustified and nonsensical to attack the FSA’s scientific
reputation and to try to undermine its credibility."
9. The FSA is understood to have briefed its ad agency, United, before
Christmas, and will aim to air ads that are "non-confrontational, humorous and
factual" as a counterweight to industry’s efforts about the same time. The
agency, however, will have a tiny fraction of the budget available to the
industry.
10. Gavin Neath, chairman of Unilever UK and president of the Food and Drink
Federation, has said that the industry has made enormous progress but could not
accept red "stop" signs on its food.
11. Alastair Sykes, chief executive of Nestlé UK, said that under the FSA
proposals all his company’s confectionery and most of its cereals would score a
red. "Are we saying people shouldn’t eat confectionery? We’re driven by
consumers and what they want, and much of what we do has been to make our
products healthier," he said.
12. Chris Wermann, director of communications at Kellogg’s, said: "In
principle we could never accept traffic light labelling."
13. The rival labelling scheme introduced by Kellogg’s, Danone, Unilever,
Nestlé, Kraft and Tesco and now favoured by 21 manufacturers, uses an
industry-devised system based on identifying GDAs of key nutrients. Tesco says
it has tested both traffic lights and GDA labels in its stores and that the
latter increased sales of healthier foods.
14. But the FSA said it could not live with this GDA system alone because it
was "not scientific" or easy for shoppers to understand at a glance.
Questions 1-6
Answer the questions below using NO MORE THAN THREE WORDS from the passage
for each answer.
1. When will instructions be given on reading the color-coded labels?
2. Where can customers find the red light labels?
3. What problem is the FSA trying to handle with the labeling system?
4. Which product sells well but may not be healthy?
5. What information, according to the manufacturers, can be labeled on
products?
6. What can not be advertised during children’s programmes?
Questions 7-13
Use the information in the text to match the people (listed A-E) with the
opinions (listed 7-13) below. Write the appropriate letter (A-E) for questions
1-7.
NB You may use any letter more than once.
A Ed Richard
B Terrence Collis
C Gavin Neath
D Alastair Sykes
E Chris Wermann
7. Generally we will not agree to use the red light labels.
8. It is unreasonable to doubt if FSA is trustworthy.
9. We are trying to meet our consumers’ needs.
10. The food industry has been improving greatly.
11. The color-coded labeling system is scientific.
12. Our products will be labeled unhealthy by the FSA.
13. We are ready to confront the manufacturers.
Investing thousands of pounds in the recruitment and training of each new
graduate recruit may be just the beginning. Choosing the wrong candidate may
leave an organisation paying for years to come.
Few companies will have escaped all of the following failures: people who
panic at the first sight of stress; those with long impressive qualifications
who seem incapable of learning; hypochondriacs whose absentee record becomes
astonishing; and the unstable person later discovered to be a thief or
worse.
Less dramatic, but just as much a problem, is the person who simply does not
come up to expectations, who does not quite deliver; who never becomes a
high-flier or even a steady performer; the employee with a fine future behind
them.
The first point to bear in mind at the recruitment stage is that people don’t
change. Intelligence levels decline modestly, but change little over their
working life. The same is true of abilities, such as learning languages and
handling numbers.
Most people like to think that personality can change, particularly the more
negative features such as anxiety, low esteem, impulsiveness or a lack of
emotional warmth. But data collected over 50 years gives a clear message: still
stable after all these years. Extroverts become slightly less extroverted; the
acutely shy appear a little less so, but the fundamentals remain much the same.
Personal crises can affect the way we cope with things: we might take up or drop
drink, drugs, religion or relaxation techniques, which can be have pretty
dramatic effects. Skills can be improved, and new ones introduced, but at rather
different rates. People can be groomed for a job. Just as politicians are
carefully repackaged through dress, hairstyle and speech specialists, so people
can be sent on training courses, diplomas or experimental weekends. But there is
a cost to all this which may be more than the price of the course. Better to
select for what you actually see rather than attempt to change it.
( )1. The purpose of this passage is to give managers the advice that .
A. Employers should select candidates for their potential.
B. Employers should select candidates for what they are rather than for their
potential.
C. Employers should select the newly graduated and send them on training
courses, diplomas or experimental weekends.
D. Employers should select experienced candidates to avoid spending thousands
of pounds in training.
( )2. According to the passage, which of the following statements is true?
.
A. Absolutely, People don’t change during their working lives.
B. Generally, people change to a large extent during their working lives.
C. Fundamentally, people stay the same during their working lives.
D. Normally, people don’t change at all during their working lives.
( )3. What does a fine future behind them (line 3 of paragraph 3) means?
.
A. Some people will certainly have a promising future though they are not
very competent in their present work.
B. Some people don’t have any potential for their work though they are
employed.
C. Some people can have a bright future though they can’t do their work
well.
D. Some people have potential when they are employed, but never realize that
potential.
( )4. According to the passage, people’s basic abilities like language
learning and numeracy .
A. change little over their working life.
B. never change over their working life.
C. change fundamentally over their working life.
D. change profoundly over their working life.
( )5. The word deliver (line 2 of paragraph 3) means .
A. to take goods to the places or people they are addressed to
B. to give a speech
C. to do what you promised to do
D. to help a woman to give birth to a baby.
