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一支非常有实力的某中超足球俱乐部为了改善训练和比赛条件,投入巨资历经两年修建了一座能容纳40000余观众的大型专用足球场, 在新足球场建成后准备举办一场大型的落成庆典活动,请你拟出一份场馆落成庆典活动的实施方案。

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体育场馆落成庆典不是一般的体育公关活动, 它凝聚着人们对辛勤耕耘取得成绩的喜悦和欢庆,它是体育组织开展的重要公共关系活动, 必须精心筹划和组织实施。

1.拟定邀请嘉宾名单。根据体育场馆落成庆典主题和内容,邀请有关的宾客,一般包括有关部门负责人、知名运动员或体育界人士、同行业代表、社团代表、公众代表和员工代表、新闻界人士。请柬要尽可能地寄出, 以便掌握来宾的实际情况, 确保接待工作的顺利进行。

2.安排庆典活动程序,布置好活动现场。 体育场馆落成庆典活动程序一般为:来宾签到、主持人宣布庆典开始、宣布来宾名单、宣读贺电贺信、重要领导和来宾致词或讲话、致答词、剪彩等。现场布置包括标语、口号、彩旗、气球、宣传画、音响设备、签到处、观礼台、主席台座位及排名顺序等。

3.确定致贺词、致答词人员名单。 一般情况下,致词主方人员是组织的负责人,客方人员是地位较高和有一定声望的知名人士。贺词、答词都应言简意赅, 起到沟通感情、增进友谊的目的。

4.确定关键礼仪人员。 例如剪彩、揭牌等,除本单位负责人外,还应有德高望重德知名人士作为来宾共同参加。

5.做好各项服务接待工作。 应事先确定负责签到、 接待、 剪彩、 摄影、 录像、 扩音、 礼品发送等有关服务礼仪人员以及卫生、 保卫人员,这些人员应在庆典前到达指定岗位, 准备好与庆典有关的各种资料和活动必需品如剪刀、托盘等。

6.安排庆祝节目。 在庆典过程中可安排如舞狮耍龙、乐队伴奏、民间舞蹈、歌舞节目等,还可以邀请来宾题词,作为永久纪念。

7.组织参观。 庆典结束后,可组织来宾参观设施、陈列等,增加宣传社会组织、传播信息的机会。

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