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如何建设绿色企业文化以实现可持续发展

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正确答案:

(1)要提高管理者特别是高层管理者的环保意识,增强环境责任感,迎接环境问题带来的机遇和挑战,自觉顺应世界经济的绿色潮流。在制订企业发展战略时,把保护环境、维持社会经济的可持续发展作为企业的社会责任承担起来,并从社会经济的可持续发展中求得企业自身的持续成长。

(2)实施绿色战略管理,与国际通行标准接轨。通过实施IS014000和SA8000等认证体系,实施绿色生产、绿色营销管理,突破发达国家的绿色贸易壁垒,为企业向世界经济一体化迈进奠定基础。

(3)建设绿色企业文化,最重要的是树立企业绿色核心价值理念。核心价值观是企业文化的核心和灵魂,企业要对全体员工进行培训,让环保意识深入每一位员工的内心,成为员工核心价值观。在塑造企业文化的核心价值观时,要使企业界、企业中的每一个员工充分认识到环境恶化的种种现象及其后果,人人树立对环境保护的责任感和使命感,变过去对环保问题的消极态度为积极参与的态度,从关心环保、治理污染人手树立企业的绿色环保新形象。

(4)以绿色为标志重塑企业形象识别系统,渗透到企业的理念识别系统和企业的行为识别系统的每一单元。以绿色为纽带把企业和社会、消费者、生态环境紧密联系起来,形成一个良性互动。

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