当前位置:考试网  > 试卷库  > 学历类  > 自考  > 自考专业(公共关系)  > 广告运作策略  >  综合促销战略
试题预览

综合促销战略

查看答案
收藏
纠错
正确答案:

指向消费者货流通行业传达和宣传企业、品牌、商品的存在和特征、优点,以唤起需求、创造和维持其形象的活动。

答案解析:

暂无解析

你可能感兴趣的试题

Thecelebritysaysincourtpapersshe“hasno__________ofgivinganyauthorizationtoanyonetoproceedwithadivorce.”

___willMr.Forbesbeabletoregaincontrolofthecompany.

翻译训练:普通话与方言

中国土地广阔,人口众多。尽管全国都讲汉语,但是不同地区的人说汉语的方式不同,这被称为方言。方言一般被称为地方话,是汉语在不同地区的分支,只在特定地区使用。汉语方言非常复杂。它们有以下三方面不同:发音、词汇和语法。发音的区别最为显著。2000多年前,中国人发现社交时应该使用统一的语言。和方言相比,普通话(mandarin)能被所有人理解。普通话有利于不同种族、地区人民之间的信息传递和文化交流。

Ininternationalmatches,prestigeissoimportantthattheonlythingthatmattersistoavoid_____.

RogerRosenblatt’sbookBlackFiction,inattemptingtoapplyliteraryratherthansociopoliticalcriteriatoitssubject,successfullyalterstheapproachtakenbymostpreviousstudies.AsRosenblattnotes,criticismofBlackwritinghasoftenservedasapretextforexpoundingonBlackhistory.AddisonGayle’srecentwork,forexample,judgesthevalueofBlackfictionbyovertlypoliticalstandards,ratingeachworkaccordingtothenotionsofBlackidentitywhichitpropounds.Althoughfictionassuredlyspringsfrompoliticalcircumstances,itsauthorsreacttothosecircumstancesinwaysotherthanideological,andtalkingaboutnovelsandstoriesprimarilyasinstrumentsofideologycircumventsmuchofthefictionalenterprise.Rosenblatt’sliteraryanalysisdisclosesaffinitiesandconnectionsamongworksofBlackfictionwhichsolelypoliticalstudieshaveoverlookedorignored.WritingacceptablecriticismofBlackfiction,however,presupposesgivingsatisfactoryanswerstoanumberofquestions.Firstofall,isthereasufficientreason,otherthanthefacialidentityoftheauthors,togrouptogetherworksbyBlackauthorsSecond,howdoesBlackfictionmakeitselfdistinctfromothermodernfictionwithwhichitislargelycontemporaneousRosenblattshowsthatBlackfictionconstitutesadistinctbodyofwritingthathasanidentifiable,coherentliterarytradition.LookingatnovelswrittenbyBlackoverthelasteightyyears,hediscoversrecurringconcernsanddesignsindependentofchronology.Thesestructuresarethematic,andtheyspring,notsurprisingly,fromthecentralfactthattheBlackcharactersinthesenovelsexistinapredominantlywhiteculture,whethertheytrytoconformtothatcultureorrebelagainstit.BlackFictiondoesleavesomeaestheticquestionsopen.Rosenblatt’sthematicanalysispermitsconsiderableobjectivity;heevenexplicitlystatesthatitisnothisintentiontojudgethemeritofthevariousworksDyethisreluctanceseemsmisplaced,especiallysinceanattempttoappraisemighthaveledtointerestingresults.Forinstance,someofthenovelsappeartobestructurallydiffuse.Isthisadefect,oraretheauthorsworkingoutof,ortryingtoforge,adifferentkindofaestheticInaddition,thestyleofsomeBlacknovels,likeJeanToomey’sCane,vergesonexpressionismorsurrealism;doesthistechniqueprovideacounterpointtotheprevalentthemethatportraysthefateagainstwhichBlackheroesarepitted,athemeusuallyconveyedbymorenaturalisticmodesofexpressionInspiteofsuchomissions,whatRosenblattdoesincludeinhisdiscussionmakesforanastuteandworthwhilestudy.BlackFictionsurveysawidevarietyofnovels,bringingtoourattentionintheprocesssomefascinatingandlittle-knownworkslikeJamesWeldonJohnson’sAutobiographyofanEx-ColoredMan.Itsargumentistightlyconstructed,anditsforthright,lucidstyleexemplifieslevelheadedandpenetratingcriticism.

1.Theauthorofthetextisprimarilyconcernedwith__________.

[A]Evaluatingthesoundnessofaworkofcriticism.[B]Comparingvariouscriticalapproachestoasubject.

[C]Discussingthelimitationsofaparticularkindofcriticism.

[D]Summarizingthemajorpointsmadeinaworkofcriticism.

2.TheauthorofthetextbelievesthatBlackFictionwouldhavebeenimprovedhadRosenblatt__________.

[A]EvaluatedmorecarefullytheideologicalandhistoricalaspectsofBlackfiction.

[B]AttemptedtobemoreobjectiveinhisapproachtonovelsandstoriesbyBlackauthors.

[C]ExploreingreaterdetailtherecurrentthematicconcernsofBlackfictionthroughoutitshistory.

[D]Assessedtherelativeliterarymeritofthenovelsheanalyzesthematically.

3.author’sdiscussionofBlackFictioncanbebestdescribedas__________.

[A]Pedanticandcontentious.

[B]Criticalbutadmiring.

[C]Ironicanddeprecating.

[D]Argumentativebutunfocused.authorofthetextemploysallofthefollowinginthediscussionofRosenblatt’s

4.bookEXCEPT:__________.

[A]Rhetoricalquestions.

[B]Specificexamples.

[C]Comparisonandcontrast.

[D]Definitionofterms.

5.TheauthorofthetextreferstoJamesWeldonJohnson’sAutobiographyofanEx-ColoredManmostprobablyinorderto__________.

[A]pointoutaffinitiesbetweenRosenblatt’smethodofthematicanalysisandearliercriticism.

[B]Clarifythepointaboutexpressionisticstylemadeearlierinthepassage.

[C]QualifytheassessmentofRosenblatt’sbookmadeinthefirstparagraphofthepassage.

[D]giveaspecificexampleofoneoftheaccomplishmentsofRosenblatt’swork.

热门试题 更多>
试题分类: 管理心理学
练习次数:0次
试题分类: 公共关系学
练习次数:3次
试题分类: 国民经济统计概论
练习次数:0次
试题分类: 国民经济统计概论
练习次数:1次
试题分类: 土力学及地基基础
练习次数:2次
试题分类: 企业管理概论
练习次数:0次
试题分类: 工程地质及土力学
练习次数:0次
试题分类: 企业管理概论
练习次数:0次
扫一扫,手机做题