综合促销战略
指向消费者货流通行业传达和宣传企业、品牌、商品的存在和特征、优点,以唤起需求、创造和维持其形象的活动。
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Thecelebritysaysincourtpapersshe“hasno__________ofgivinganyauthorizationtoanyonetoproceedwithadivorce.”
___willMr.Forbesbeabletoregaincontrolofthecompany.
翻译训练:普通话与方言
中国土地广阔,人口众多。尽管全国都讲汉语,但是不同地区的人说汉语的方式不同,这被称为方言。方言一般被称为地方话,是汉语在不同地区的分支,只在特定地区使用。汉语方言非常复杂。它们有以下三方面不同:发音、词汇和语法。发音的区别最为显著。2000多年前,中国人发现社交时应该使用统一的语言。和方言相比,普通话(mandarin)能被所有人理解。普通话有利于不同种族、地区人民之间的信息传递和文化交流。
Ininternationalmatches,prestigeissoimportantthattheonlythingthatmattersistoavoid_____.
RogerRosenblatt’sbookBlackFiction,inattemptingtoapplyliteraryratherthansociopoliticalcriteriatoitssubject,successfullyalterstheapproachtakenbymostpreviousstudies.AsRosenblattnotes,criticismofBlackwritinghasoftenservedasapretextforexpoundingonBlackhistory.AddisonGayle’srecentwork,forexample,judgesthevalueofBlackfictionbyovertlypoliticalstandards,ratingeachworkaccordingtothenotionsofBlackidentitywhichitpropounds.Althoughfictionassuredlyspringsfrompoliticalcircumstances,itsauthorsreacttothosecircumstancesinwaysotherthanideological,andtalkingaboutnovelsandstoriesprimarilyasinstrumentsofideologycircumventsmuchofthefictionalenterprise.Rosenblatt’sliteraryanalysisdisclosesaffinitiesandconnectionsamongworksofBlackfictionwhichsolelypoliticalstudieshaveoverlookedorignored.WritingacceptablecriticismofBlackfiction,however,presupposesgivingsatisfactoryanswerstoanumberofquestions.Firstofall,isthereasufficientreason,otherthanthefacialidentityoftheauthors,togrouptogetherworksbyBlackauthorsSecond,howdoesBlackfictionmakeitselfdistinctfromothermodernfictionwithwhichitislargelycontemporaneousRosenblattshowsthatBlackfictionconstitutesadistinctbodyofwritingthathasanidentifiable,coherentliterarytradition.LookingatnovelswrittenbyBlackoverthelasteightyyears,hediscoversrecurringconcernsanddesignsindependentofchronology.Thesestructuresarethematic,andtheyspring,notsurprisingly,fromthecentralfactthattheBlackcharactersinthesenovelsexistinapredominantlywhiteculture,whethertheytrytoconformtothatcultureorrebelagainstit.BlackFictiondoesleavesomeaestheticquestionsopen.Rosenblatt’sthematicanalysispermitsconsiderableobjectivity;heevenexplicitlystatesthatitisnothisintentiontojudgethemeritofthevariousworksDyethisreluctanceseemsmisplaced,especiallysinceanattempttoappraisemighthaveledtointerestingresults.Forinstance,someofthenovelsappeartobestructurallydiffuse.Isthisadefect,oraretheauthorsworkingoutof,ortryingtoforge,adifferentkindofaestheticInaddition,thestyleofsomeBlacknovels,likeJeanToomey’sCane,vergesonexpressionismorsurrealism;doesthistechniqueprovideacounterpointtotheprevalentthemethatportraysthefateagainstwhichBlackheroesarepitted,athemeusuallyconveyedbymorenaturalisticmodesofexpressionInspiteofsuchomissions,whatRosenblattdoesincludeinhisdiscussionmakesforanastuteandworthwhilestudy.BlackFictionsurveysawidevarietyofnovels,bringingtoourattentionintheprocesssomefascinatingandlittle-knownworkslikeJamesWeldonJohnson’sAutobiographyofanEx-ColoredMan.Itsargumentistightlyconstructed,anditsforthright,lucidstyleexemplifieslevelheadedandpenetratingcriticism.
1.Theauthorofthetextisprimarilyconcernedwith__________.
[A]Evaluatingthesoundnessofaworkofcriticism.[B]Comparingvariouscriticalapproachestoasubject.
[C]Discussingthelimitationsofaparticularkindofcriticism.
[D]Summarizingthemajorpointsmadeinaworkofcriticism.
2.TheauthorofthetextbelievesthatBlackFictionwouldhavebeenimprovedhadRosenblatt__________.
[A]EvaluatedmorecarefullytheideologicalandhistoricalaspectsofBlackfiction.
[B]AttemptedtobemoreobjectiveinhisapproachtonovelsandstoriesbyBlackauthors.
[C]ExploreingreaterdetailtherecurrentthematicconcernsofBlackfictionthroughoutitshistory.
[D]Assessedtherelativeliterarymeritofthenovelsheanalyzesthematically.
3.author’sdiscussionofBlackFictioncanbebestdescribedas__________.
[A]Pedanticandcontentious.
[B]Criticalbutadmiring.
[C]Ironicanddeprecating.
[D]Argumentativebutunfocused.authorofthetextemploysallofthefollowinginthediscussionofRosenblatt’s
4.bookEXCEPT:__________.
[A]Rhetoricalquestions.
[B]Specificexamples.
[C]Comparisonandcontrast.
[D]Definitionofterms.
5.TheauthorofthetextreferstoJamesWeldonJohnson’sAutobiographyofanEx-ColoredManmostprobablyinorderto__________.
[A]pointoutaffinitiesbetweenRosenblatt’smethodofthematicanalysisandearliercriticism.
[B]Clarifythepointaboutexpressionisticstylemadeearlierinthepassage.
[C]QualifytheassessmentofRosenblatt’sbookmadeinthefirstparagraphofthepassage.
[D]giveaspecificexampleofoneoftheaccomplishmentsofRosenblatt’swork.