当前位置:考试网  > 试卷库  > 学历类  > 自考  > 自考专业(公共关系)  > 广告学(二)  >  广告创意的原则有哪些
试题预览

广告创意的原则有哪些

查看答案
收藏
纠错
正确答案:

广告创意要遵循的原则如下:

(1) 促进销售的原则。

(2) 真实性原则。

(3) 独特性原则。

(4) 艺术性原则。

(5) 关注和理解原则。

(6) 合理性原则。

答案解析:

暂无解析

你可能感兴趣的试题

广告诉求的一般方法有()。

广告完成稿

印刷媒体主要包括()。

国际广告传播当地化策略

论述广告效果的类别。

热门试题 更多>
试题分类: 国家电网安规考试
练习次数:1次
Passage2 Questions6to10arebasedonthefollowingpassage: Thefoodweeatseemstohaveprofoundeffectsonourhealth.Althoughsciencehasmadeenormousstepsinmakingfoodmorefittoeat,ithas,atthesametime,mademanyfoodsunfittoeat.Someresearchhasshowntat40percentofcancerisrelatedtothedietaswell,especiallycancerofthecolon.Differentculturesatemorepronetogetcertainillnessesbecauseofthefoodthatischaracteristicinthesecultures.Thatfoodisrelatedtoillnessisnotanewdiscovery.In1945,governmentresearchersrealizedthatnitratesandnitrites,commonlyusedtopreservecolorinmeats,andotherfoodadditives,causedcancer.Yetthesecarcinogenicadditivesremaininourfood,anditbecomesmoredifficultallthetimetoknowwhichthingsonthepackaginglabelsofprocessedfoodarehelpfulorharmful.Theadditivesthatweeatarenotallsodirect.Farmersoftengivepenicillintobeefandpoultry,andbecauseofthis,penicillinhasbeenfoundinthemilkoftreatedcows.Sometimessimilardrugsareadministeredtoanimalsnotformedicinalpurposes,butforfinancialreasons.Thefarmersaresimplytryingtofattentheanimalsinordertoobtainahigherpriceonthemarket.AlthoughtheFoodandDrugAdministration(FDA)hastriedrepeatedlytocontroltheseprocedures,thepracticescontinue. 6.Howhassciencedoneadisservicetomankind? A.Becauseofscience,mostofthefoodsweeattodayarecontaminated. B.Ithascausedalackofinformationconcerningthevalueoffood. C.Asaresultofscientificintervention,somepotentiallyharmfulsubstanceshasbeenaddedtoourfood. D.Thescientistshavepreservedthecolorofmeats,butnotofvegetables. 7.Whatarenitratesusedfor? A.Theypreservesflavorinpackagedfoods. B.Theypreservethecolorofmeats. C.Theyaretheobjectsofresearch. D.Theycausetheanimalstobecomefatter. 8.TheFDAhastriedrepeatedlytocontrol. A.theattempttofattentheanimals B.theattempttocuresickanimals C.theusingofdrugstoanimals D.theusingofadditivestopreservethedoloroffood 9.Theword“carcinogenic”meansmostnearlythesameas. A.trouble-makingB.color-retaining C.money-savingD.cancer-causing 10.WhichofthefollowingstatementsisNOTtrue? A.Drugsarealwaysgiventoanimalsformedicalreasons. B.Someoftheadditivesinourfoodareaddedtothefooditselfandsomearegiventothelivinganimals. C.Researchershaveknownaboutthepotentialhazardsofthefoodadditivesforoverthirty-fiveyears. D.Foodmaycausefortypercentofcancerintheworld.
试题分类: 大学英语六级
练习次数:4次
PartIIICloze Directions:Therearetwentyblanksinthefollowingpassage.Foreachblanktherearefourchoices.ChoosetheonethatbestfitsintothepassageandthenmarksyouranswerontheAnswerSheet. In1982,MarkThatcher,thesonofMrs.Thatcherwasreported61intheSaharaDesertwhilecompetingintheGrandPrixmotorracefromParistoDakar.Thissadnews,so62,shooktheusuallycalmandunperturbedseasonedpolitician63herbalance.Thoughshedidherbesttopretendasif64hadhappenedandmadeherpublicappearancesasusual,peoplecouldnot65tonoticethatshewasnolongertheold66primeministerwhoalwayshadeverything67control.68shehadbecomeaverysadmotherwhowasunabletorecoverfromhershock. Oneday,whenshewastospeakataluncheonparty,areportercaughther69herguardby70upthesubjectofhermissingsonagain.Shewastotallymentally71forthequestionandlostherselfcontrol.Tearswererollingdownhereyesasshesobbinglytoldthereporterthatthere72stillnonewsofMarkandthatshewasveryworriedabouthim.Shesaidthatallthecountries73hadpromisedtodotheirbesttohelpherfindherson.74thatshebrokedowncompletelyandsobbedsilentlyforquiteawhile.Graduallyshe75downandstartedtospeakas76.itwasaverymovingscenewhich77anewsideofMrs.Thatcher’scharacterthepublicdonotusuallysee,78peoplebegantotalkabouttheIronWoman’smaternallove,asentimentthatis79toallhumankind. LaterMarkreturned80andsoundtohismother’sside,good-humoredandallsmilesasusual,asifnothingunusualhadeverhappened.TheIronWoman,however,brokedownagainaswassobbingforthesecondtime. 61.A.missingB.missedC.wantingD.wanted 62.A.expectedB.expectingC.unexpectedD.unexpecting 63.A.withB.onC.outD.off 64.A.somethingB.anythingC.nothingD.everything 65.A.missB.failC.pretendD.expect 66.A.reassuredB.self-assuredC.assuringD.self-assuring 67.A.forB.beneathC.belowD.under 68.A.InsteadB.howeverC.ThereforeD.So 69.A.intoB.outofC.onD.off 70.A.puttingB.bringingC.takingD.giving 71.A.readyB.preparedC.unpreparedD.unexpected 72.A.wasB.wereC.shouldbeD.wouldbe 73.A.concerningB.concernedC.worryingD.worried 74.A.AtB.BeforeC.AfterD.With 75.A.satB.brokeC.calmedD.became 76.A.plannedB.planningC.plansD.aplan 77.A.explainedB.exposedC.excludedD.exclaimed 78.A.howeverB.insteadC.soD.but 79.A.universalB.uniqueC.singleD.strange 80.A.safeB.safelyC.sightD.hearing
试题分类: 大学英语四级
练习次数:0次
试题分类: 社区工作人员
练习次数:0次
试题分类: 国家电网安规考试
练习次数:5次
Mostofusaretaughttopayattentiontowhatissaid—thewords.Wordsdoprovideuswithsomeinformation,butmeaningsarederivedfromsomanyothersourcesthatitwouldhinderoureffectivenessasapartnertoarelationshiptorelytooheavilyonwordsalone.Wordsareusedtodescribeonlyasmallpartofthemanyideasweassociatewithanygivenmessage.Sometimeswecangaininsightintosomeofthoseassociationsifwelistenformorethanwords.Wedon’talwayssaywhatwemeanormeanwhatwesay.Sometimesourwordsdon’tmeananythingexcept“I’mlettingoffsomesteam.Idon’treallywantyoutopaycloseattentiontowhatI’msaying.JustpayattentiontowhatI’mfeeling.”Mostlywemeanseveralthingsatonce.Apersonwantingtopurchaseahousesaystothecurrentowner,“ThisstephastobefixedbeforeI’llbuy.”Theownersays,“It’sbeenlikethatforyears.”Actually,thestephasn’tbeenlikethatforyears,buttheunspokenmessageis:“Idon’twanttofixit.Weputupwithit.Whycan’tyou?”Thesearchforamoreexpansiveviewofmeaningcanbedevelopedofexaminingamessageintermsofwhosaidit,whenitoccurred,therelatedconditionsorsituation,andhowitwassaid. Whenamessageoccurscanalsorevealassociatedmeaning.Letusassumetwocouplesdoexactlythesameamountofkissingandarguing.Butonecouplealwayskissesafteranargumentandtheothercouplealwaysarguesafterakiss.Theorderingofthebehaviorsmaymeanagreatdealmorethanthefrequencyofthebehavior.Afriend’sunusuallydocilebehaviormayonlybeunderstoodbynotingthatitwasprecededbysituationsthatrequiredanabnormalamountofassertiveness.Someresponsesmaybedirectlylinkedtoadevelopingpatternofresponsesanddefylogic.Forexample,apersonwhosays“No!”toaserialsofchargeslike“You’redumb,”“You’relazy,”and“You’redishonest,”mayalsosay“No!”andtrytojustifyhisorherresponseifthenextstatementis“Andyou’regoodlooking.” Wewoulddowelltolistenforhowmessagesarepresented.Thewords,“Ifsurehasbeennicetohaveyouover,”canbesaidwithemphasisandexcitementorritualistically.Thephrasecanbesaidonceorrepeatedseveraltimes.Andthemeaningsweassociatewiththephrasewillchangeaccordingly.Sometimesifwesaysomethinginfrequentlyitassumesmoreimportance;sometimesthemorewesaysomethingthelessimportanceitassumes. 1.Effectivecommunicationisrenderedpossiblebetweentwoconversingpartners,if___. A.theyuseproperwordstocarrytheirideas. B.theybothspeaktrulyoftheirownfeelings. C.theytrytounderstandeachother’sideasbeyondwords. D.theyarecapableofassociatingmeaningwiththeirwords. 2.“I’mlettingoffsomesteam”inparagraph1means___. A.I’mjustcallingyourattention. B.I’mjustkidding. C.I’mjustsayingtheopposite. D.I’mjustgivingoffsomesound. 3.Thehouse-owner’sexampleshowsthatheactuallymeans___. A.thestephasbeenlikethatforyears. B.hedoesn’tthinkitnecessarytofixthestep. C.theconditionofthestepisonlyaminorfault. D.thecostinvolvedinthefixingshouldbeshared. 4.Someresponsesandbehaviorsmayappearveryillogical,butarejustifiableif___. A.linkedtoanabnormalamountofassertiveness. B.seenasone’shabitualpatternofbehavior. C.takenaspartofanorderingsequence. D.expressedtoaseriesofcharges. 5.Theword“ritualistically”inthelastparagraphequalssomethingdone___. A.withouttrueintention. B.light-heartedly. C.inawayofceremony. D.withlessemphasis.
试题分类: 大学英语六级
练习次数:1次
扫一扫,手机做题