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简述正确媒体观的内涵。

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正确答案:

正确的媒体观有两方面的含义:

(1)一是重视媒体的作用,以积极、主动的心态面对媒体,以“为我所用”的策略整合媒体;

(2)二是警觉媒体的“双刃剑”效应.避免媒体对自身发展造成不必要的损害。这种媒体观要求组织,不要以消极、回避的态度远离媒体,更不要走到媒体的对立面。

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