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Iftheoldmaximthatthecustomerisalwaysrightstillhasmeaning,thentheairlinesthatplytheworld’sbusiestairroutebetweenLondonandParishaveaflightontheirhands.
TheEurostartrainservicelinkingtheUKandFrenchcapitalsviatheChannelTunneliswinningcustomersinincreasingnumbers.InlateMay,itcarrieditsonemillionthpassenger,havingrunonlyalimitedservicebetweenLondon,ParisandBrusselssinceNovember1994,startingwithtwotrainsadayineachdirectiontoParisandBrussels.By1997,thecompanybelievesthatitwillbecarryingtenmillionpassengersayear,andcontinuetogrowfromthere.
FromJuly,EurostarstepsitsservicetoninetrainseachwaybetweenLondonandParis,andfivebetweenLondonandBrussels.Eachtraincarriesalmost800passengers,210oftheminfirstclass.
Theairlinesestimatethattheywillinitiallylosearound15%-20%oftheirLondon-ParistraffictotherailwaysonceEurostarstartsafullservicelaterthisyear(1995),with15trainsadayeachway.AsimilarservicewillstarttoBrussels.Thedamagewillbelimited,however,theairlinesbelieve,withpassengernumbersreturningtopreviouslevelswithintwotothreeyears.
Intheshortterm,thedamagecausedbythe1millionpeople-levelstravelingbetweenLondonandParisandBrusselsonEurostartrainsmeansthatsomeairservicesarealreadysuffering.Someofthemajorcarrierssaythattheirpassengernumbersaredownbylessthan5%andpointtotheirrivals-ParticularlyAirFrance-ashavingsufferedtheproblems.OntheBrusselsroute,therailwaycompanyhadlesssuccess,andtheairlinesreportanythingfromarounda5%droptonovisibledeclineintraffic.
Theairlines’optimismonreturningtrafficlevelsisbasedonhistoricalprecedent.BritishMidland,forexample,pointstoitsexperienceonHeathrowLeedsBradfordservicewhichsawpassengernumbersfoldby15%whenBritishRailelectrifiedandmodernizedtherailwaylinebetweenLondonandYorkshire.Twoyearslater,travelhadrisenbetweenthetwodestinationstothepointwheretheairlinewascarryingrecordnumbersofpassengers.
1.Britishairlinesconfideinthefactthat__.
A.theyaremorepowerfulthanotherEuropeanairlines.
B.theirtotallosswon’tgobeyondadropof5%passengers.
C.theirtrafficlevelswillreturnin2-3years.
D.travelingbyrailcannevercatchupwithtravelingbyair.
2.Theauthor’sattitudetowardsthedropofpassengersmaybedescribedas__.
A.worried.B.delightedC.puzzled.D.unrivaled.
3.Inthepassage,BritishRail(Para6)ismentionedto__.
A.provideacomparisonwithEurostar.
B.supporttheairlines’optimism.
C.provetheinevitabledropofairpassengers.
D.callforelectrificationandmodernizationoftherailway.
4.Therailway’sBrusselsrouteisbroughtforthtoshowthat__.
A.theEurostartrainserviceisnotdoinggoodbusiness.
B.theairlinescanwellcompetewiththerailway.
C.theEurostartrainserviceonlycausedlittledamage.
D.onlysomeairlines,suchasAirFrance,aresuffering.
5.Thepassageistakenfromthefirstofanessay,fromwhichwemaywellpredictthatinthefollowingparttheauthorisgoingto__.
A.praisetheairlines’clear-mindedness.
B.warntheairlinesofhigh-speedrailservices.
C.proposeareductionofLondon/Parisflights.
D.advisetheairlinestofollowBritishMidlandastheirmodel.
SellingDigitalMusicwithoutCopy-protectionMakesSense
A. Itwasuncharacteristicallylow-keyfortheindustry’sgreatestshowman.ButtheessaypublishedthisweekbySteveJobs,thebossofApple,onhisfirm’swebsiteundertheunassumingtitle“ThoughtsonMusic”hasnonethelessprovokedavigorousdebateaboutthefutureofdigitalmusic,whichAppledominateswithitsiPodmusic-playerandiTunesmusic-store.Atissueis“digitalrightsmanagement”(DRM)—thetechnologyguardingdownloadedmusicagainsttheft.SincethereisnocommonstandardforDRM,italsohastheside-effectthatsongspurchasedforonetypeofmusic-playermaynotworkonanother.Apple’sDRMsystem,calledFairPlay,isthemostwidespread.SoitcameasasurprisewhenMr.JobscalledforDRMfordigitalmusictobeabolished.
B. ThisisachangeoftackforApple.IthascomeunderfirefromEuropeanregulatorswhoclaimthatitsrefusaltolicenseFairPlaytootherfirmshas“lockedin”customers.SincemusicfromtheiTunesstorecannotbeplayedonnon-iPodmusic-players(atleastnotwithoutalotoffiddling),anyiTunesbuyerwillbedeterredfromswitchingtoadevicemadebyarivalfirm,suchasSonyorMicrosoft.WhenFrenchlawmakersdraftedabilllastyearcompellingAppletoopenupFairPlaytorivals,thecompanywarnedof“state-sponsoredpiracy”.OnlyDRM,itimplied,couldkeepthepiratesatbay.
C. ThisweekMr.JobsgaveanotherexplanationforhisformerdefenceofDRM:therecordcompaniesmadehimdoit.TheywouldmaketheirmusicavailabletotheiTunesstoreonlyifAppleagreedtoprotectitusingDRM.TheycanstillwithdrawtheircataloguesiftheDRMsystemiscompromised.ApplecannotlicenseFairPlaytoothers,saysMrJobs,becauseitwoulddependonthemtoproducesecurityfixespromptly.AllDRMdoesisrestrictconsumerchoiceandprovideabarriertoentry,saysMrJobs;withoutittherewouldbefarmorestoresandplayers,andfarmoreinnovation.So,hesuggests,whynotdoawaywithDRMandsellmusicunprotected?“Thisisclearlythebestalternativeforconsumers,”hedeclares,“andApplewouldembraceitinaheartbeat.”
D. Whythesuddenchangeofheart?MrJobsseemschieflyconcernedwithgettingEurope’sregulatorsoffhisback.RatherthancomplainingtoAppleaboutitsuseofDRM,hesuggests,“thoseunhappywiththecurrentsituationshouldredirecttheirenergiestowardspersuadingthemusiccompaniestoselltheirmusicDRM-free.”Twoandahalfofthefourbigrecordcompanies,hehelpfullypointsout,areEuropean-owned.MrJobsalsohopestopainthimselfasaconsumerchampion.AppleresentsaccusationsthatithasbecometheMicrosoftofdigitalmusic.
E. Applecanaffordtoembraceopencompetitioninmusicplayersandonlinestores.Consumerswouldgravitatetothebestplayerandthebeststore,andatthemomentthatstillmeansApple’s.MrJobsisevidentlyunfazedbyrivalstotheiPod.Sinceonly3%ofthemusicinatypicaliTuneslibraryisprotected,mostofitcanalreadybeusedonotherplayerstoday,henotes.(AndeventheprotectedtrackscanbeburnedontoaCDandthenre-ripped.)SoApple’sdominanceevidentlydependsfarmoreonbrandingandeaseofusethanDRM-related“lockin”.
F. ThemusicgiantsaretryingDRM-freedownloads.Lotsofsmallerlabelsalreadysellmusicthatway.Havingseenwhichwaythewindisblowing,MrJobsnowwantstobeseennotasDRM’sdefender,butasaconsumerchampionwhohelpedinitsdownfall.Wouldn’titleadtoasurgeinpiracy?No,becausemostmusicisstillsoldunprotectedonCDs,peoplewishingtostealmusicalreadycandoso.Indeed,scrappingDRMwouldprobablyincreaseonline-musicsalesbyreducingconfusionandincompatibility.Withtheleadingonlinestore,Applewouldbenefitmost.MrJobs’sargument,inshort,istransparentlyself-serving.Italsohappenstoberight.
NotestoReadingPassage1
1.low-key:
抑制的，受约束的，屈服的
2.showman:
开展览会的人,出风头的人物
3.unassuming:
谦逊的,不夸耀的,不装腔作势的
4.iPod：
(苹果公司出产的)音乐播放器
5.iTunesstore：
(苹果公司出产的)在线音乐商店
6.getoffperson’sback:
不再找某人的麻烦，摆脱某人的纠缠
7.gravitate:
受吸引，倾向于
8.unfazed:
不再担忧，不被打扰
Questions1-7
DothefollowingstatemetsreflecttheclaimsofthewriterinReadingPassage1?
WriteyouranswerinBoxes1-7onyouranswersheet.
TRUEifthestatementrefletstheclaimsofthewriter
FALSEifthestatementcontradictstheclaimsofthewriter
NOTGIVENifitisimpossbiletosaywhatthewriterthinksaboutthis
1.AppleenjoysacontrollingpositionindigitalmusicmarketwithitsiPodmusic-playerandiTunesmusic-store.
2.DRMisagovernmentdecreeissuedwithapurposetoprotectdownloadedmusicfromtheftbyconsumers.
3.LackofstandardizationinDRMmakessongsboughtforonekindofmusicplayermaynotfunctiononanother.
4.ApplehasbeencriticizedbyEuropeanregulatorssinceithasrefusedtograntalicenseFairPlaytootherfirms.
5.Allmusiccanbeeasilyplayedonnon-iPodmusicdevicesfromSonyorMicrosoftwithouttoomuchfiddling.
6.AppledependsfarmoreonDRMratherthanbrandingforitsdominanceofthedigitalmusicdevices.
7.IfDRMwascancelled,Sonywouldcertainlydominatetheinternationaldigitalmusicmarket.
Questions8-10
ChoosetheappropriatelettersA-Dandwritetheminboxes8-10onyouranswesheet.
8.WhichofthefollowingstatementsaboutMr.Jobs’ideaofDRMisNOTTRUE?
A.DRMplacesrestrictionsonconsumer’choiceofdigitalmusicproductsavailable.
B.DRMcomplesiTunesbuyerstoswitchtoadevicemadebySonyorMicrosoft.
C.DRMconstitutesabarrierforpotentialconsumerstoenterdigitalmusicmarkets.
D.DRMhindersdevelopmentofmorestoresandplayersandtechnicalinnovation.
9.Theword“unfazed”inline3ofparagraphE,means___________.
A.refused
B.welcomed
C.notbothered
D.notwellreceived
10.WhichofthefollowingstatementsisTRUEifDRMwasscapped?
A.Sonywouldgainthemostprofit.
B.Morecustomerswouldbe“lockedin”.
C.Asuddenincreaseinpiracywouldoccur.
D.Online-musicsaleswouldprobablydecrease.
Questions11-14
Completethenotesbelow.
ChooseNOMORETHANTHREEWORDSfromReadingPassage1foreachanswer.
Writeyouranswersinboxes11-14onyouranswersheet.
Mr.SteveJobs,thebossofApple,explainsthereasonwhyheusedtodefendDRM,sayingthatthecompanywasforcedtodoso:therecordcompanieswouldmaketheirmusicaccessibleto…11...onlyiftheyagreedtoprotectitusingDRM;theycanstill…12…iftheDRMsystemiscompromised.HealsoprovidesthereasonwhyAppledidnotlicenseFairPlaytoothers:thecompanyreliesonthemto…13….ButnowhechangeshismindwithapossibleexpectationthatEurope’sregulatorswouldnottroublehimanymoreinthefuture.Heproposesthatthosewhoareunsatisfactorywiththecurrentsituationindigitalmusicmarketshould…14…towardspersuadethemusiccompaniestoselltheirmusicDRM-free.
Passage2
Questions6to10arebasedonthefollowingpassage:
Thefoodweeatseemstohaveprofoundeffectsonourhealth.Althoughsciencehasmadeenormousstepsinmakingfoodmorefittoeat,ithas,atthesametime,mademanyfoodsunfittoeat.Someresearchhasshowntat40percentofcancerisrelatedtothedietaswell,especiallycancerofthecolon.Differentculturesatemorepronetogetcertainillnessesbecauseofthefoodthatischaracteristicinthesecultures.Thatfoodisrelatedtoillnessisnotanewdiscovery.In1945,governmentresearchersrealizedthatnitratesandnitrites,commonlyusedtopreservecolorinmeats,andotherfoodadditives,causedcancer.Yetthesecarcinogenicadditivesremaininourfood,anditbecomesmoredifficultallthetimetoknowwhichthingsonthepackaginglabelsofprocessedfoodarehelpfulorharmful.Theadditivesthatweeatarenotallsodirect.Farmersoftengivepenicillintobeefandpoultry,andbecauseofthis,penicillinhasbeenfoundinthemilkoftreatedcows.Sometimessimilardrugsareadministeredtoanimalsnotformedicinalpurposes,butforfinancialreasons.Thefarmersaresimplytryingtofattentheanimalsinordertoobtainahigherpriceonthemarket.AlthoughtheFoodandDrugAdministration(FDA)hastriedrepeatedlytocontroltheseprocedures,thepracticescontinue.
6.Howhassciencedoneadisservicetomankind?
A.Becauseofscience,mostofthefoodsweeattodayarecontaminated.
B.Ithascausedalackofinformationconcerningthevalueoffood.
C.Asaresultofscientificintervention,somepotentiallyharmfulsubstanceshasbeenaddedtoourfood.
D.Thescientistshavepreservedthecolorofmeats,butnotofvegetables.
7.Whatarenitratesusedfor?
A.Theypreservesflavorinpackagedfoods.
B.Theypreservethecolorofmeats.
C.Theyaretheobjectsofresearch.
D.Theycausetheanimalstobecomefatter.
8.TheFDAhastriedrepeatedlytocontrol.
A.theattempttofattentheanimals
B.theattempttocuresickanimals
C.theusingofdrugstoanimals
D.theusingofadditivestopreservethedoloroffood
9.Theword“carcinogenic”meansmostnearlythesameas.
A.trouble-makingB.color-retaining
C.money-savingD.cancer-causing
10.WhichofthefollowingstatementsisNOTtrue?
A.Drugsarealwaysgiventoanimalsformedicalreasons.
B.Someoftheadditivesinourfoodareaddedtothefooditselfandsomearegiventothelivinganimals.
C.Researchershaveknownaboutthepotentialhazardsofthefoodadditivesforoverthirty-fiveyears.
D.Foodmaycausefortypercentofcancerintheworld.
SectionB
Directions:Therearetenblanksinthefollowingletter.YouarerequiredtochoosethebestonefromthegivenfourchoicesmarkedA,B,C,andD.Thenwritedownthecorrectanswerinthebrackets.Thissectiontotals10points,onepointforeachblank.
DearMr.Bush
Thankyouforyour1ofJanuary5forourBeautyBrandBlouses.
Wearenowexporting2ofvariousbrands,amongwhichBeautyBrandisthemostfamous.Theyareingreat3abroadandourstocksarerunning4quickly.Theyarepopularnotonlyfortheirnoveldesign,butalsoforthereasonableprices.Weareconfidentthatonceyouhavetriedourblouses,youwillplacerepeatorderswithus5largequantities.
Asyourequested,wearenow6asfollows:
Price:US$600perdozenCIFNewYork
TermsofPayment:BysightL/Ctobeopenedthroughabanktobe7bytheSellers.
Shipment:InMarch2007.
Pleasenotethatwedonotallowanycommission8ourblouses,butadiscountof5%maybe9ifthequantityismorethan1,000dozen.
Theaboveofferismadewithout10andissubjecttoourfinalconfirmation.
Wehopethatyouwillplaceanorderwithusatanearlydate.
Sincerelyyours
()1.A.requestB.enquiryC.acquisitionD.requirement
()2.A.blousesB.womanblousesC.womanshirtsD.ladyshirts
()3.A.needB.wantC.requireD.demand
()4.A.upB.offC.downD.away
()5.A.atB.forC.inD.with
()6.A.orderingB.offeringC.placingD.advising
()7.A.agreedB.approvedC.acceptableD.covered
()8.A.onB.inC.ofD.at
()9.A.providedB.suppliedC.furnishedD.granted
()10.A.promiseB.dutyC.engagementD.onus
Readthetextaboutcareer-planningservices.
Choosethebestsentencefromtheoppositepagetofilleachofthegaps.
Foreachgap9–14,markoneletter(A-H)onyourAnswerSheet.
Donotuseanylettermorethanonce.
Thereisanexampleatthebeginning.(0)
YourCareerPathCanLeadYouAnywhere
Weusedtobeadvisedtoplanourcareers.Weweretoldtomakeaplanduringthelaterstagesofoureducationandcontinuewithitthroughourworkinglives.(0)_____somepeoplestillseecareersinthisway.However,topursueasingleoptionforlifehasalwaysbeenunrealistic.
Planningforasinglecareerassumesthatwesetoutwithafullunderstandingofourlikesanddislikesandtheemploymentopportunitiesopentous.(9)____Formostpeoplethisdegreeofcertaintyaboutthefuturedoesnotexist.
Ourinitialchoiceofcareerpathandemployerisoftenbasedoninadequateknowledgeandfalseperceptions.Butwithageandexperience,wedevelopnewinterestsandaptitudesandourprioritiesalter.Thestructureoftheemploymentmarketand,indeedofemploymentitself,issubjecttochangeasbothnewtechnologiesandnewworksystemsareintroduced(10)_____Wemustfacetheuncertaintiesofaportfoliocareer.
Itisclearfromtherecentpastthatwecannotforeseethechangeswhichwillaffectourworkinglives.Thepaceofchangeisaccelerating,asaresultofwhichtraditionalcareerplanswillbeofverylimiteduse.(11)_____Theywillneedupdatingtoreflectchangesinourowninterestsaswellasintheexternalworkenvironment.Flexibleworkersalreadyaccountforabouthalftheworkforce.(12)______Wearelikelytofaceperiodsascontractworkers,self-employedfreelances,consultants,tempsorpart-timers.
Manyemployersencouragestafftowriteapersonaldevelopmentdevelopment(PDP)(13)_____Althoughsomepeopleuseitonlytoreviewtheskillsneededfortheirjob,aPDPcouldbethenucleusofwidercareerplan–settingoutalternativelong-termlearningneedsandaplanofself-development.
AreportissuedbytheInstituteofEmploymentStudiesadvisespeopletoenhancetheiremployabilitybymovingfromtraditionaltechnicalskillstowardstheattainmentofarangeoftransferableskills.(14)_____Instead,specialschemesshouldbeestablishedtoencouragepeopletoexaminetheireffectivenessandtoconsiderawiderrangeofneeds.
0ABCDEFGH
AThisdualeffectmeansthattherelationshipbetweenemployersandworkershasevolvedtosuchandextentthatwecannolongerexpectalong-termrelationshipwithoneemployer.
B.Itcarriesanimplicitassumptionthatweourselves,andthejobsweenter,willchangelittleduringourworkinglives.
C.Thisgrowthsuggeststhatacareerplanshouldnotbeexpressedonlyintermsoffull-timeemploymentbutshouldmakeprovisionforthepossibilityofbecomingoneofthe.
Dthisisasummaryofone’spersonallearningneedsandanactionplantomeetthem.
EConsequently,theymustnowaccommodateanumberofobjectivesandenableustoprepareforeachonacontingencybasis.
FHowever,itwarnsthatemployersoftenidentifytrainingneedsthroughformalappraisals,whichtaketoonarrowaviewofdevelopment.
G.Suchafreelanceofconsultantwouldbeconstantlyindemand.
HWewereexpectedtoworktowardsthatonecleargoalandtoconsideracareerchangeasabadthing.
