Directions: There are ten blanks in the following passage. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.

Before marketing yourself globally, it is important to 1 your business is ready to deal with challenges presented by the international environment 2

language and cultural barriers, foreign laws, order fulfillment, and pre/post sales support.

Language and Culture - Neither technical accuracy 3 perfect translation is sufficient when considering the language you will communicate through. It is important to really understand how a language is used by the people in your 4 market.

Regional Laws - All phases of product 5 are affected by regulations. The product itself, such as its physical and chemical aspects, is subject to laws 6

to protect consumers with respect to purity, safety or performance. Product features such as packaging and warranties, advertising, sales promotion techniques are also subject to local regulations.

Order Fulfillment - How will you deliver your products? What business partners will you need to ensure smooth logistics of your product? Can you handle your shipment costs? If you cannot 7 demand or ensure smooth delivery of your product, you are at risk of negatively affecting your business and its image. It is important to find and qualify 8

distributors, and pay particular attention to contract negotiation and distribution management.

Pre and Post Sales Support - 9 with your customers as well as your business partners is an important consideration when marketing and selling internationally. Many businesses are able to meet customer expectations through strategic alliances or foreign distributors who deal with the local customer base on their 10 .

( )1 A. ensure B. assure C. reassure D. sure

( )2 A. excluding B. excluded C. including D. included

( )3 A. so B. nor C. and D. or

( )4 A. local B. own C. target D. home

( )5 A. sales B. exhibition C. promotion D. development

( )6 A. planned B. proposed C. supposed D. designed

( )7 A. meet B. run into C. encounter D. face

( )8 A. potent B. polite C. ethical D. potential

( )9 A. Connection B. Communication C. Link D. Contact

( )10 A. account B. part C. behalf D. market

SectionC

WhatalovelyplaceXeroxistoworkKimMoloney,aclientservicesexecutive,can’tsayenoughnicethingsaboutheremployer.‘It’saveryspecialenvironment,’shesays.‘PeopledescribeXeroxasafamilyandIwasamazedatthenumberofpeoplewhohaveworkedhereforsolong.’It’stemptingtotakeMoloney’scommentswithapinchofsalt,especiallyconsideringthatwhenyou’vebeenworkingsomewhereforonlytwoyears,asshehasatXerox,everyoneseemsoldandestablished.Butthere’struthbehindherenthusiasm.

TakeCarolePalmer,thegroupresourcesdirector.ShejoinedXeroxin1978asatempandhasbeeninherpresentroleforsevenyears.‘Xeroxhasbeengoodtomeovertheyears,’shesays.‘Ithassupportedmethroughqualifications…andlastyearItookpartinthevice-presidentincumbentprogram.’HumanresourcesistakenseriouslyatXerox,Palmersays,andthecompanyhasapolicyofpromotingfromwithin(whichwouldexplainMoloney’samazementathercolleagues’longevity).ThecompanytakesononlyfifteentotwentygraduateseachyearandMoloneywaspartofanintakewhojoinedhavingalreadyacquiredacoupleofyears’workexperience.ShestartedasaprojectmanagerforXeroxGlobalServicesbeforemovingintosales.Nowherresponsibilityisto‘growandmaintaincustomerrelationships’.

MoloneyisbasedattheheadofficeinUxbridge.‘It’sgreatintermsofworkingenvironment,’shesays.‘We’vejustgotanewproviderinthecanteenand…wehavebrainstormingroomsandbreakoutareas.’MuchofMoloney’sroleisvisitingclients,soshedoesn’thaveapermanentdeskatheadoffice.‘I’mahot-desker,whichisgoodbecauseyougettositwithdifferentpeopleinthehot-deskareas.Andyou’regivenaplacetostoreyourthings.’Headofficestaffnumbersbetween1,200and1,500people,Palmersays.ThecompanyhasfourothermainofficesintheUK.Thenatureoftheorganization,whichencompassessalesandmarketing,globalservices(thebiggestdivision),developingmarkets,researchanddevelopmentandmanufacturing,meansthattheopportunitiesatthecompanyvaryfromserviceengineerstosalesrolesandconsultants.

Perksincludeafinal-salarypensionschemeandvariousdiscountschemes.Therewardandrecognitionschemeisalittledifferent,andrathernice:‘Eachmanagerhasabudgeteveryyeartorecognizeandrewardstaff,’Palmersays.‘Itcanbeintheformofamealfortwo,orabottleofwine.Itcanbeupto£1,000.There’stherecognition,andthenthere’sputtingmoneybehindit.’Moloney,however,likesthenon-cashrewards.‘Xeroxtakescareofallitsstaffbutitalsorecognizesthepeoplewhoputintheaddedeffort,’shesays.‘Itoffersonce-in-a-lifetimeincentivetrips,andrecentlyIorganizedasailingtripformyteam.’

Theideaofworkingabroadwiththecompanyappealstoher,andshesaysthathercareergoalistobepartoftheseniormanagementteam.Here’sanotheremployee,itwouldseem,whoisinitforthelonghaul.

()1.Thejournalistofthisarticlethinksthat.

A.staffatXeroxarenottellingthetruthabutthecompany.

B.Xeroxoffersgreatbenefitstostaff.

C.Xeroxisthebestcompanyintheworld.

D.Xeroxhasthebestworkingenvironment.

()2.Thecompanytendstofinditsnewmanager.

A.onlyformgraduatesB.ontrainingcourses

C.fromexistingstaffD.fromjobmarkets

()3.Whatdoesthephrase“totakeon”inthesentence“Thecompanytakesononlyfifteentotwentygraduateseachyearand…”ofthesecondparagraphmean?.

A.TotrainB.Toemploy

C.TointerviewD.Tomaintain(A)

()4.Aswellasrecognizingitsstaffthroughpromotion,Xerox.

A.givescashbonuses

B.givesunpaidleavetotaketripsofalifetime.

C.providesanumberofperks.

D.provideshugeend-of-yearbonuses.

()5.OnecommonfeatureofXeroxstaffisthattheytend.

A.toworkhardB.togetpromoted

C.worklongerhourseachdayD.nottochangeemployer

Section B

Directions: There are ten blanks in the following letter. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.

Dear Mr. Bush

Thank you for your 1 of January 5 for our Beauty Brand Blouses.

We are now exporting 2 of various brands, among which Beauty Brand is the most famous. They are in great 3 abroad and our stocks are running 4 quickly. They are popular not only for their novel design, but also for the reasonable prices. We are confident that once you have tried our blouses, you will place repeat orders with us 5 large quantities.

As you requested, we are now 6 as follows:

Price: US$600 per dozen CIF New York

Terms of Payment: By sight L/C to be opened through a bank to be 7 by the Sellers.

Shipment: In March 2007.

Please note that we do not allow any commission 8 our blouses, but a discount of 5% may be 9 if the quantity is more than 1,000 dozen.

The above offer is made without 10 and is subject to our final confirmation.

We hope that you will place an order with us at an early date.

Sincerely yours

( )1. A. request B. enquiry C. acquisition D. requirement

( )2. A. blouses B. woman blouses C. woman shirts D. lady shirts

( )3. A. need B. want C. require D. demand

( )4. A. up B. off C. down D. away

( )5.A. at B. for C. in D. with

( )6. A. ordering B. offering C. placing D. advising

( )7. A. agreed B. approved C. acceptable D. covered

( )8. A. on B. in C. of D. at

( )9. A. provided B. supplied C. furnished D. granted

( )10. A. promise B. duty C. engagement D. onus

Ihavea[sore]throatfromcold.

MRKConsultingLtdhasbeenoperatingintheglobalmarketsince1988.WehavesuccessfullyplacedhundredsofIT&BankingprofessionalsinleadingcompaniesintheFinance,BankingandITindustries.