FelicityLawrence
ThursdayDecember28,2006
TheGuardian
1.ConsumersaretobepresentedwithtworivalnewyearadvertisingcampaignsastheFoodStandardsAgencygoespublicinitsbattlewiththeindustryoverthelabellingofunhealthyfoods.
2.TheGuardianhaslearnedthattheFSAwilllaunchaseriesof10-secondtelevisionadvertsinJanuarytellingshoppershowtofollowared,amberandgreentrafficlightlabellingsystemonthefrontoffoodpacks,whichisdesignedtotackleBritain’sobesityepidemic.
3.Thecampaignisadirectresponsetoaconcertedattemptbyleadingfoodmanufacturersandretailers,includingKellogg’sandTesco,toderailthesystem.Theindustryfearsthattrafficlightswoulddemoniseentirecategoriesoffoodsandcouldseriouslydamagethemarketforthosethatarefatty,saltyorhighinsugar.
4.TheUKmarketforbreakfastcerealsisworth￡1.27bnayearandthemanufacturersfearitwillbeseverelydentedifredlightlabelsareputonpackagingdrawingattentiontothefactthatthemajorityarehighinsaltand/orsugar.
5.Theindustryisplanningamajormarketingcampaignforacompetinglabellingsystemwhichavoidscolour-codinginfavourofinformationaboutthepercentageof"guidelinedailyamounts"(GDAs)offat,saltandsugarcontainedintheirproducts.
6.Thebattleforthenation’sdietcomesasnewrulesontelevisionadvertisingcomeintoforceinJanuarywhichwillbaradvertsforunhealthyfoodsfromcommercialbreaksduringprogrammesaimedatchildren.SourcesattheTVregulatorsarebracedforalegalchallengefromtheindustryandhavedescribedthelobbyingeffortstoblockanynewadbanorcolour-codedlabellingas"themostferociouswe’veeverexperienced".
7.Ofcom’schiefexecutive,EdRichards,said:"Wearepreparedtofaceuptoanylegalactionfromtheindustry,butweverymuchhopeitwillnotbenecessary."TheFSAsaiditwasexpectinganonslaughtfromtheindustryinJanuary.SeniorFSAofficialssaidthemanufacturers’effortstoundermineitsproposalsonlabellingcouldthreatentheagency’scredibility.
8.TerrenceCollis,FSAdirectorofcommunications,dismissedclaimsthattheproposalswerenotbasedonscience."WehavesomeofthemostrespectedscientistsinEurope,bothwithintheFSAandinourindependentadvisorycommittees.ItisunjustifiedandnonsensicaltoattacktheFSA’sscientificreputationandtotrytoundermineitscredibility."
9.TheFSAisunderstoodtohavebriefeditsadagency,United,beforeChristmas,andwillaimtoairadsthatare"non-confrontational,humorousandfactual"asacounterweighttoindustry’seffortsaboutthesametime.Theagency,however,willhaveatinyfractionofthebudgetavailabletotheindustry.
10.GavinNeath,chairmanofUnileverUKandpresidentoftheFoodandDrinkFederation,hassaidthattheindustryhasmadeenormousprogressbutcouldnotacceptred"stop"signsonitsfood.
11.AlastairSykes,chiefexecutiveofNestléUK,saidthatundertheFSAproposalsallhiscompany’sconfectioneryandmostofitscerealswouldscoreared."Arewesayingpeopleshouldn’teatconfectionery?We’redrivenbyconsumersandwhattheywant,andmuchofwhatwedohasbeentomakeourproductshealthier,"hesaid.
12.ChrisWermann,directorofcommunicationsatKellogg’s,said:"Inprinciplewecouldneveraccepttrafficlightlabelling."
13.TherivallabellingschemeintroducedbyKellogg’s,Danone,Unilever,Nestlé,KraftandTescoandnowfavouredby21manufacturers,usesanindustry-devisedsystembasedonidentifyingGDAsofkeynutrients.TescosaysithastestedbothtrafficlightsandGDAlabelsinitsstoresandthatthelatterincreasedsalesofhealthierfoods.
14.ButtheFSAsaiditcouldnotlivewiththisGDAsystemalonebecauseitwas"notscientific"oreasyforshopperstounderstandataglance.
Questions1-6
AnswerthequestionsbelowusingNOMORETHANTHREEWORDSfromthepassageforeachanswer.
1.Whenwillinstructionsbegivenonreadingthecolor-codedlabels?
2.Wherecancustomersfindtheredlightlabels?
3.WhatproblemistheFSAtryingtohandlewiththelabelingsystem?
4.Whichproductsellswellbutmaynotbehealthy?
5.Whatinformation,accordingtothemanufacturers,canbelabeledonproducts?
6.Whatcannotbeadvertisedduringchildren’sprogrammes?
Questions7-13
Usetheinformationinthetexttomatchthepeople(listedA-E)withtheopinions(listed7-13)below.Writetheappropriateletter(A-E)forquestions1-7.
NBYoumayuseanylettermorethanonce.
AEdRichard
BTerrenceCollis
CGavinNeath
DAlastairSykes
EChrisWermann
7.Generallywewillnotagreetousetheredlightlabels.
8.ItisunreasonabletodoubtifFSAistrustworthy.
9.Wearetryingtomeetourconsumers’needs.
10.Thefoodindustryhasbeenimprovinggreatly.
11.Thecolor-codedlabelingsystemisscientific.
12.OurproductswillbelabeledunhealthybytheFSA.
13.Wearereadytoconfrontthemanufacturers.
1. 答案：(in) January
2. 答案：food packs/packaging
3. 答案：(Britain’s) obesity epidemic
4. 答案：(breakfast) cereals
5. 答案：guieline daily amounts/GDAs
6. 答案：unhealthy foods
7. 答案：E
8. 答案：B
9. 答案：D
10. 答案：C
11. 答案：B
12. 答案：D
13. 答案：A
暂无解析
Nowherebutintheremotestregionofthecountry____findaplacetosettledown.
There_____nothingmorefordiscussion,themeetingcametoanendhalfanearlier.
Hearrived____London____acoldwinternight.
PASSAGETWO
(1)TheNobelsaretheoriginals,ofcourse.AlfredNobel,themanwhoinventeddeadlyexplosives,decidedtotryanddosomethinggoodwithallthemoneyheearned,andgaveprizestopeoplewhomadeprogressinliterature,science,economicsand—perhapsmostimportantly—peace.
(2)NotallrewardsareasnobleastheNobels.Eventhoughmostcountrieshaveasystemofrecognizing,honoringandrewardingpeoplewhohavedonesomethinggoodintheircountries,therearenowhundredsofawardsandawardceremoniesforallkindsofthings.
(3)TheOscarsareprobablythemostfamous,atimeforthe(mostly)Americanfilmindustrytotellitselfhowgooditisandanannualopportunityforlotsofbigstarstogiveeachotherawardsandmaketearfulspeeches.AswellasthattherearealsotheGoldenGlobes,evidentlyforthesamething.
(4)Butit’snotonlyfilms---therearealsoGrammies,Brits,theMercuryPrizeandtheMTVformusic.InBritain,awriterwhowinstheBookerPrizecanexpecttoseetheirdifficult,literarynovelhitthebestsellerlistsandcompetewiththeDaVinciCodeforpopularity.TheTurnerPrizeisanawardforBritishcontemporaryartists—eachyearitcausescontroversybyapparentlygivinglotsofmoneytoartistswhodothingslikedisplayingtheirbeds,puttinganimalsinglasscasesor—thisyear—buildingagardenshed.
(5)Awardsdon’tonlyexistforarts.TherearenowawardsforSportsPersonalityoftheYear,forEuropeanFootballeroftheYearandWorldFootballeroftheYear.Thisseemsverystrange—sometimesawardscanbegoodtogiverecognitiontopeoplewhodeserveit,ortohelppeoplewhodon’tmakealotofmoneycarryontheirworkwithoutworryingaboutfinances,butprofessionalsoccerplayersthesedayscertainlyaren’tshortofcash!
(6)Manysmalltownsandcommunitiesallovertheworldalsohavetheirownawardceremonies,forlocalwritersorartists,orjustforpeoplewhohavegraduatedfromhighschoolor,gotauniversitydegree.EventheBritishCouncilhasitsownawardsfor“InnovationinEnglishLanguageTeaching”.
(7)Whyhavealltheseawardsandceremoniesappearedrecently?Shakespeareneverwonaprize, nordidLeonardoDaVinciorAdamSmithorCharlesDickens.
(8)Itwouldbepossibletosay,however,thatinthepast,scientistsandartistscouldwin“patronageformrichpeople”—akingoralordwouldgivetheartistsorscientistsmoneytohavethempainttheirpalacesorhelpthemdevelopnewwaysofmakingmoney.Withthechangeinsocialsystemsacrosstheworld,thisnolongerhappens.Alotofscientificresearchisnoweitherfundedbythestateorbyprivatecompanies.
(9)Perhapsawardceremoniesarejustthemostrecentphaseofthisprocess.
(10)However,thereismoretoitthanthat.WhenafilmwinsanOscar,manymorepeoplewillgoandseeit,orbuytheDVD.WhenawriterwinstheNobelPrize,manymorepeoplebuytheirbooks.WhenagroupwinstheMTVawards,theceremonyisseenbyhundredsofthousandsofpeopleacrosstheworld.Theresult?Thegroupsellslotsmorerecords.(11)Mostawardceremoniesarenowsponsoredbybigorganizationsorcompanies.Thismeansthatitisnotonlythepersonwhowinstheawardwhobenefits---butalsothesponsors.TheMTVawards,forexample,aregreatforpublicizingnotonlymusic,butalsoMTVitself!
(12)Onthesurface,itseemstobea“Win-win”situation,witheveryonebeinghappy,butletmeaskyouaquestion—howfardoyouthinkthatpublicityandmarketingarewinninghere,andhowmuchgenuinerecognitionofachievementistakingplace?
1.Whatistheauthor’stonewhenhementionsawardssuchastheOscars,theGoldenGlobesand
Grammies(Paras.3&4)
A.Amused.
B.Appreciative.
C.Sarcastic.
D.Serious.
2.AccordingtoPara.4,whatwouldhappentoawardwinningwriters?
A.Theywouldenjoyamuchlargerreadership.
B.Theywouldturntopopularnovelwriting.
C.Theywouldcontinuenon-fictionwriting.
D.Theywouldtrycontroversialformsofart.
3.WhichofthefollowingstatementsbestsumsupPara.6?
A.Awardsceremoniesareheldforlocalpeople.
B.Awardsceremoniesareheldonimportantoccasions.
C.Awardsceremoniesareheldincertainprofessions.
D.Awardsceremoniesareheldforallsortsofreasons.
4.AccordingtoPara.8,onedifferencebetweenscientistsandartistsinthepastandthoseatpresent
liesin_____________.
A.natureofwork
B.personalcontact
C.sourceoffunding
D.socialstatus
5.ItcanbeconcludedfromPara.12thattheauthorthinksawards________.
A.promotemarketratherthanachievements
B.dogoodtobothmarketandpopularity
C.helpthosewhoarereallytalented
D.areeffectiveinmakingpeoplepopular
Writing：
PiracyisstillaseriousprobleminChina.Writeacompositionofabout400wordstostateyourview.
