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To begin with,"muzak"(音乐广播网 )was intended simplyto createasoothing(安慰)atmosphere.Recently,however,it's ecome big business —thanks in part to recentresearch.Dr.Ronald Milliman,an American marketing expert,hasshown that music can boost sales or increase factory roduction by as much as a third.But,it has to be light music.A fast one has no effect atall on sales.Slow music can increase receipts by 38%.This isprobably because shoppers slow down and have more opportunityto spot items they like to buy.Yet,slow music isn't alway sanswer.Dr.Milliman found,for example,that in restaurants slowmusic meant customers took longer to eat their meals,whichreduced overall sales.So restaurants owners might be welladvised to play up-tempo music to keep the customers moving—unless of course,the resulting indigestion leads tocomplaints!
练习：
1.The reason why background music is so popular isthat ______.
A.it can have a powerful effect on those who hear it
B.it can help to create a soothing atmosphere
C.it can boost sales or increase factory production erywhere
D.it can make customers eat their meals quickly
2.Background music means ________.
A.light music that customers enjoy mostB.fast music that makes people move
fast
C.slow music that can make customers enjoy their meals
D.the music you are listening to while you are doingomething
3.Restaurant owners complain about background musicbecause ______.
A.it results in indigestion
B.it increases their sales
C.it keeps customers moving
D.it decreases their sales
4.The word"up-tempo music"probably means_____.
A.slow music
B.fast music
C.light music
D.classical music
In some countries where racial prejudice is acute, violence has so come to be taken for granted as a means of solving differences, that it is not even questioned. There are countries where the white man imposes his rule by brute force; there are countries where the black man protests by setting fire to
cities and by looting and pillaging. Important people on both sides, who would in other respects appear to be reasonable men, get up and calmly argue in favor of violence – as if it were a legitimate solution, like any other. What is really frightening, what really fills you with despair, is the realization that
when it comes to the crunch, we have made no actual progress at all. We may wear
collars and ties instead of war-paint, but our instincts remain basically
unchanged. The whole of the recorded history of the human race, that tedious
documentation of violence, has taught us absolutely nothing. We have still not
learnt that violence never solves a problem but makes it more acute. The sheer
horror, the bloodshed, the suffering mean nothing. No solution ever comes to
light the morning after when we dismally contemplate the smoking ruins and
wonder what hit us. The truly reasonable men who know where the solutions lie
are finding it harder and herder to get a hearing. They are despised, mistrusted
and even persecuted by their own kind because they advocate such apparently
outrageous things as law enforcement. If half the energy that goes into violent
acts were put to good use, if our efforts were directed at cleaning up the slums
and ghettos, at improving living-standards and providing education and
employment for all, we would have gone a long way to arriving at a solution. Our
strength is sapped by having to mop up the mess that violence leaves in its
wake. In a well-directed effort, it would not be impossible to fulfill the
ideals of a stable social programme. The benefits that can be derived from
constructive solutions are everywhere apparent in the world around us. Genuine
and lasting solutions are always possible, providing we work within the
framework of the law. Before we can even begin to contemplate peaceful
co-existence between the races, we must appreciate each other's problems. And to
do this, we must learn about them: it is a simple exercise in communication, in
exchanging information. "Talk, talk, talk," the advocates of violence say, "all
you ever do is talk, and we are none the wiser." It's rather like the story of
the famous barrister who painstakingly explained his case to the judge. After
listening to a lengthy argument the judge complained that after all this talk,
he was none the wiser. "Possible, my lord," the barrister replied, "none the
wiser, but surely far better informed." Knowledge is the necessary prerequisite
to wisdom: the knowledge that violence creates the evils it pretends to
solve.
1. What is the best title for this passage?
[A] Advocating Violence.
[B] Violence Can Do Nothing to Diminish Race Prejudice.
[C] Important People on Both Sides See Violence As a Legitimate Solution.
[D] The Instincts of Human Race Are Thirsty for Violence.
2. Recorded history has taught us
[A] violence never solves anything. [B] nothing. [C] the bloodshed means
nothing. [D]everything.
3. It can be inferred that truly reasonable men
[A] can't get a hearing.
[B] are looked down upon.
[C] are persecuted.
[D] Have difficulty in
advocating law enforcement.
4. "He was none the wiser" means
[A] he was not at all wise in listening.
[B] He was not at all wiser than nothing before.
[C] He gains nothing after listening.
[D] He makes no sense of the argument.
5. According the author the best way to solve race prejudice is
[A] law enforcement. [B] knowledge. [C] nonviolence. [D] Mopping up the
violent mess.
The food we eat seems to have profound effects on our health. Although
science has made enormous steps in making food more fit to eat, it has , atthe
same time, made many foods unfit to eat. Some research has shown that perhaps
eighty percent of cancer is related to the diet as well, especially cancer the
colon . Different cultures are more prone to contract certain illnesses because
of the food that is characteristic in these cultures. That food related to
llness is not a new discovery. In 1945 , government researchers realized that
itrates and nitrites, commonly used to preserve color in meats, and other food
dditives, caused cancer. Yet, these carcinogenic additives remain in our food,
nd it becomes more difficult all the time to know which things on the pack ging
labels of processed food are helpful or harmful.The additives which we eat are
not all so direct. Farmers often give penicillin to beef and poultry, and
because of this, penicillin has been found in the milk of treated cows.
Sometimes similar drugs are administered to animals not for medicinal purposes,
but for financial reasons. The farmers are simply trying to fatten the animals
in order to obtain a higher price on the market. Although the Food and Drug
Administration (FDA) has tried repeatedly to controlthese procedures, the
practices continue.
48. What is the main topic of the passage?
A. Food and our health
B Food and additives
C. Food and cancer
D Food and culture
49 All of the following statements are true EXCEPT_______.
A Forty percent of cancer is caused by problems related to food.
B Researchers have known about the potential danger of food additivesfor many
years
C. We eat some of the food additives directly and some indirectly
D Drugs are always given to animals for medicinal purposes
50. Why do farmers give drugs to their animals?
A. to speed up the growth of animals
B To make theanimals fatter
C to make the animals ’ meat fit to eat
D To make the animals’ meat rich in nutrients
51. It can be inferred from the passage that_________.
A scientist have made all the food fit to eat
B only in recent years have people found that the food is related to one’s
illness
C all kinds of cancer are related to the diet
D some additives are harmful to our health
52. The word “ this ”in the second sentence of paragraph 2 most
probablyrefers to __________.
A farmer
B penicillin
C beef and poultry
D the fact that farmers often give penicillin to a beef
