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Directions:Therearetenblanksinthefollowingpassage.YouarerequiredtochoosethebestonefromthegivenfourchoicesmarkedA,B,C,andD.Thenwritedownthecorrectanswerinthebrackets.Thissectiontotals10points,onepointforeachblank.
Beforemarketingyourselfglobally,itisimportantto1yourbusinessisreadytodealwithchallengespresentedbytheinternationalenvironment2
languageandculturalbarriers,foreignlaws,orderfulfillment,andpre/postsalessupport.
LanguageandCulture-Neithertechnicalaccuracy3perfecttranslationissufficientwhenconsideringthelanguageyouwillcommunicatethrough.Itisimportanttoreallyunderstandhowalanguageisusedbythepeopleinyour4market.
RegionalLaws-Allphasesofproduct5areaffectedbyregulations.Theproductitself,suchasitsphysicalandchemicalaspects,issubjecttolaws6
toprotectconsumerswithrespecttopurity,safetyorperformance.Productfeaturessuchaspackagingandwarranties,advertising,salespromotiontechniquesarealsosubjecttolocalregulations.
OrderFulfillment-Howwillyoudeliveryourproducts?Whatbusinesspartnerswillyouneedtoensuresmoothlogisticsofyourproduct?Canyouhandleyourshipmentcosts?Ifyoucannot7demandorensuresmoothdeliveryofyourproduct,youareatriskofnegativelyaffectingyourbusinessanditsimage.Itisimportanttofindandqualify8
distributors,andpayparticularattentiontocontractnegotiationanddistributionmanagement.
PreandPostSalesSupport-9withyourcustomersaswellasyourbusinesspartnersisanimportantconsiderationwhenmarketingandsellinginternationally.Manybusinessesareabletomeetcustomerexpectationsthroughstrategicalliancesorforeigndistributorswhodealwiththelocalcustomerbaseontheir10.
()1A.ensureB.assureC.reassureD.sure
()2A.excludingB.excludedC.includingD.included
()3A.soB.norC.andD.or
()4A.localB.ownC.targetD.home
()5A.salesB.exhibitionC.promotionD.development
()6A.plannedB.proposedC.supposedD.designed
()7A.meetB.runintoC.encounterD.face
()8A.potentB.politeC.ethicalD.potential
()9A.ConnectionB.CommunicationC.LinkD.Contact
()10A.accountB.partC.behalfD.market
PartIIICloze
Directions:Therearetwentyblanksinthefollowingpassage.Foreachblanktherearefourchoices.ChoosetheonethatbestfitsintothepassageandthenmarksyouranswerontheAnswerSheet.
Therearetwofactorswhichdetermineanindividual’sintelligence.Thefirstisthesortofbrainheisborn61.Humanbrainsdifferconsiderably,62beingmorecapablethanothers.63nomatterhowgoodabrainhehastobeginwith,anindividualwillhavealoworderofintelligence64hehasopportunitiestolearn.Sothesecondfactoriswhat65totheindividual—thesortofenvironmentinwhichheisbrought66.Ifanindividualishandicapped(受阻碍)67,itislikelythathisbrainwill68todevelopandhewill69attainthelevelofintelligenceofwhichheis70.
Theimportanceofenvironmentindetermininganindividual’sintelligencecanbe71bythecasehistoryoftheidenticaltwins,PeterandJohn.Whenthetwinswerethreemonthsold,theirparentsdied,andtheyareplacedin72foster(寄养)homes.Peterwasrearedbyparentsoflowintelligenceinan73communitywithpooreducational74.John,75,waseducatedinthehomeofwell-to-doparentswhohasbeentocollege.Thisenvironmental76continueduntilthetwinswere77theirlateteens,78theyweregiventeststo79theirintelligence.John’sI.Q.(智商)was125,twenty-fivepointshigherthanthe80andfullyfortypointshigherthanhisidenticalbrother.
61.A.forB.byC.withD.in
62.A.mostB.someC.manyD.few
63.A.ButB.ForC.StillD.And
64.A.ifB.thoughtC.asD.unless
65.A.refersB.appliesC.happensD.concerns
66.A.aboutB.upC.forwardD.forth
67.A.relativelyB.intelligentlyC.regularlyD.environmentally
68.A.failB.helpC.manageD.stop
69.A.everB.neverC.evenD.nearly
70.A.ableB.capableC.availableD.acceptable
71.A.demonstratedB.deniedC.neglectedD.ignored
72.A.separateB.similarC.remoteD.individual
73.A.omittedB.isolatedC.enclosedD.occupied
74.A.possibilitiesB.opportunitiesC.capacitiesD.responsibilities
75.A.moreoverB.consequentlyC.thenD.however
76.A.exceptionB.divisionC.differenceD.alteration
77.A.inB.byC.atC.for
78.A.whileB.sinceC.whenD.because
79.A.estimateB.countC.decideD.measure
80.A.averageB.commonC.usualD.ordinary
HowaFrenchmanisrevivingMcDonald’sinEurope
A.WhenDenisHennequintookoverastheEuropeanbossofMcDonald’sinJanuary2004,theworld’sbiggestrestaurantchainwasshowingsignsofrecoveryinAmericaandAustralia,butsalesinEuropeweresluggishordeclining.OneexceptionwasFrance,whereMrHennequinhaddoneasterlingjobasheadofthegroup’sFrenchsubsidiarytosellmoreBigMacstohiscompatriots.Histaskwastoreplicatethissuccessinall41oftheEuropeancountrieswhereanti-globalisers’favouriteenemyoperates.
B.SofarMrHennequinisdoingwell.LastyearEuropeansalesincreasedby5.8%andthenumberofcustomersby3.4%,thebestannualresultsinnearly15years.Europeaccountedfor36%ofthegroup’sprofitsandfor28%ofitssales.DecemberwasanespeciallygoodmonthascustomerstooktoseasonalmenuofferingsinFranceandBritain,andtoapromotioninGermanybasedonthegameofMonopoly.
C.MrHennequin’srecipeforrevivalistobemoreopenabouthiscompany’soperations,tobe“locallyrelevant”,andtoimprovetheexperienceofvisitinghis6,400restaurants.McDonald’sisblamedformakingpeoplefat,exploitingworkers,treatinganimalscruelly,pollutingtheenvironmentandsimplyforbeingAmerican.MrHennequinsayshewantstoengageinadialoguewiththepublictoaddresstheseconcerns.
D.Heintroduced“opendoor”visitordaysineachcountrywhichbecamehugelypopular.InPolandalonesome50,000visitorscametoMcDonald’sthroughthevisitors’programmelastyear.TheNutritionInformationInitiative,launchedlastyear,putdetailedlabelsonMcDonald’spackagingwithdataoncalories,protein,fat,carbohydratesandsaltcontent.Thedetailsarealsoprintedontray-liners.
E.MrHennequinalsowantspeopletoknowthat“McJobs”,thelow-paidmenialjobsatMcDonald’srestaurants,aremuchbetterthanpeoplethink.Butsomeofhiseffortshavebackfired:lastyearhesparkedacontroversywiththeintroductionofa“McPassport”thatallowsMcDonald’semployeestoworkanywhereintheEuropeanUnion.PoliticiansaccusedthefirmofaploytomakecheaplabourfromeasternEuropemoreeasilyavailabletoMcDonald’smanagersacrossthecontinent.
F.Tostayintouchwithlocalneedsandpreferences,McDonald’semployslocalbossesasmuchaspossible.ARussianisrunningMcDonald’sinRussia,thoughaSerbisinchargeofGermany.Thegroupbuysmainlyfromlocalsuppliers.Four-fifthsofitssuppliesinFrancecomefromlocalfarmers,forexample.(SomeoftheFrenchfarmerswhocampaignedagainstthecompanyinthelate1990ssubsequentlydiscoveredthatitwas,infact,buyingtheirproduce.)AndithirescelebritiessuchasHeidiKlum,aGermanmodel,aslocalbrandambassadors.
G.InhispreviousjobMrHennequinestablisheda“designstudio”inFrancetospruceuphiscompany’sdrabrestaurantsandadapttheinteriortolocaltastes.ThestudioisnowmastermindingimprovementseverywhereinEurope.Healsosetupa“foodstudio”,wherecooksdevisenewrecipesinresponsetolocaltrends.
H.GivenFrance’sreputationasthemostanti-AmericancountryinEurope,itseemsoddthatMcDonald’srevivalinEuropeisbeingledbyaFrenchman,usingideascookedupintheFrenchmarket.ButFranceisinfactthecompany’smostprofitablemarketafterAmerica.ThemarketwhereMcDonald’sisweakestinEuropeisnotFrance,butBritain.
I.“FixingBritainshouldbehispriority,”saysDavidPalmer,arestaurantanalystatUBS.Almosttwo-thirdsofthe1,214McDonald’srestaurantsinBritainarecompany-owned,comparedwith40%inEuropeand15%inAmerica.Thecompanysuffersfromthevolatilityofsalesatitsownrestaurants,butcanrelyonsteadyincomefromfranchisees.Soitshouldsellasmanyunderperformingoutletsaspossible,saysMrPalmer.
J.M.MarkWiltamuth,ananalystatMorganStanley,estimatesthatEuropeancompany-ownedrestaurants’marginswillincreaseslightlyto16.4%in2007.Thisisstilllessthaninthelate1990sandbelowAmerica’s18-19%today.ButitismuchbetterthanbeforeMrHennequin’sreign.HeisalreadybeingtippedasthefirstEuropeancandidateforthegroup’stopjobinIllinois.NobodywouldcallthataMcJob.
NotestoReadingPassage1
1.sterling高质量的
e.g.Hehasmanysterlingqualities.他身上有许多优秀的品质。
2.menial不体面的,乏味的(工作、职业)
3.spruceup打扮整齐、漂亮、装饰
4.mastermind指挥、谋划(一个计划或活动)
e.g.Thepoliceknowwhomastermindedtherobbery.警察知道是谁策划了那次抢劫。
5.underperform表现不佳表现出低于标准的工作水平、企业出现亏本
Questions1-6
DothefollowingstatementsreflecttheclaimsofthewriterinReadingPassage1?
WriteyouranswerinBoxes1-6onyouranswersheet.
TRUEifthestatementreflectstheclaimsofthewriter
FALSEifthestatementcontradictstheclaimsofthewriter
NOTGIVENifitisimpossibletosaywhatthewriterthinksaboutthis
1.McDonaldwasshowingthesignofrecoveryinallEuropeancountriesexceptFranceafterDenisHennequintookofficeasthebossofEuro-markets.
2.Startingfromlastyear,detailedlabelsareputonMcDonald’spackaginganddetailedinformationisalsoprintedontray-liners.
3.Franceissaidtobethemostanti-AmericancountryinEurope,buttheideasofthe“opendoor”visitingdaysand“McPassport”areinventedintheFrenchmarket.
4.BritainpossessestheweakestMcDonaldmarketamongEuropeancountriesandapproximately1214McDonald’srestaurantsarecompany-owned.
5.AccordingtoDavidPalmer,arestaurantanalystatUBS,DavidHennequinshouldtreattheproblemaboutMcDonaldinBritainasthemostimportantthing.
6.DavidPalmersuggestedthatthemanagementofMcDonalodinItalyshouldsellasmanyitsoutletswhichlosemoneyinbusinessaspossibleforrevival.
Questions7-10
ChoosetheappropriatelettersA-Dandwritetheminboxes7-10onyouranswesheet.
7.Theword“sterling”inline3ofParagraphAmeans__________.
A.difficult
B.menial
C.terrible
D.excellent
8.WhichofthefollowingstatementsontheaccusationofMacDonaldisNOTTRUE?
A.Ittendstomakepeoplefat.
B.Itsoperationsareveryvague.
C.Ittendstoexploitworkers.
D.Ittendstotreatanimalscruelly.
9.WhichofthefollowingmeasurestakenbyDenisHennequinproducedundesiredresult?
A.“FoodStudio”scheme.
B.“OpenDoor”visitordays.
C.The“McPassport”scheme.
D.TheNutritionInformationInitiative.
10.WhatdidDenisHennequindosoastorespondtolocaltrends?
A.setupa“FoodStudio”.
B.establisheda“DesignStudio”.
C.hiredcelebritiesaslocalbrandambassadors.
D.employedlocalbossesasmuchaspossible.
Questions11-14
Completeeachofthefollowingstatements(Questions11-14)withwordsornumbertakenfromReadingPassage1.
WriteNOMORETHANTHREEWORDSforeachanswer.
Writeyouranswersinboxes11-14onyouranswersheet.
11.AfterJanuary2004,McDonaldwasmakingimprovementfollowingaperiodofslumpinAmericaandAustralia,butsalesinEuropewere………………………….
12.BusinessofMcDonaldinFranceandBritainwasparticularlygoodinDecembersincecustomerstookto……………………………..
13.Comparedwithothercountries,FranceisMcDonald’s……………………….nexttoAmerica.
14.…………………….ofMcDonald’srestaurantsinAmericaarecompanied–ownedandthefigureismuchlowerthanthatinBritain.
TEXTB
Whatweknowofprenataldevelopmentmakesallthisattemptmadebyamothertomoldthecharacterofherunbornchildbystudyingpoetry,art,ormathematicsduringpregnancyseemutterlyimpossible.Howcould
suchextremelycomplexinfluencespassfromthemothertothechild?Thereisnoconnectionbetweentheirnervoussystems.Eventhebloodvesselsofmotherandchilddonotjoindirectly.Anemotionalshocktothemotherwillaffectherchild,becauseitchangestheactivityofherglandsandsothechemistryherblood.Anychemicalchangeinthemother'sbloodwillaffectthechildforbetterorworse.Butwecannotseehowalooking
formathematicsorpoeticgeniuscanbedissolvedinbloodandproduceasimilarlikingorgeniusinthechild.
Inourdiscussionofinstinctswesawthattherewasreasontobelievethatwhateverweinheritmustbeof
someverysimplesortratherthananycomplicatedorverydefinitekindofbehavior.Itiscertainthatnoone
inheritsaknowledgeofmathematics.Itmaybe,however,thatchildreninheritmoreorlessofarathergeneral
abilitythatwemaycallintelligence.Ifveryintelligentchildrenbecomedeeplyinterestedinmathematics,they
willprobablymakeasuccessofthatstudy.
Asformusicalability,itmaybethatwhatisinheritedisanespeciallysensitiveear,apeculiarstructureofthe
handsorthevocalorgansconnectionsbetweennervesandmusclesthatmakeitcomparativelyeasytolearnthe
movementsamusicianmustexecute,andparticularlyvigorousemotions.Ifthesefactorsareallorganized
aroundmusic,thechildmaybecomeamusician.Thesamefactors,inothercircumstancemightbeorganized
aboutsomeothercenterofinterest.Therichemotionalequipmentmightfindexpressioninpoetry.Thecapable
fingersmightdevelopskillinsurgery.Itisnottheknowledgeofmusicthatisinherited,thennoreventheloveof
it,butacertainbodilystructurethatmakesitcomparativelyeasytoacquiremusicalknowledgeandskill.
Whetherthatabilityshallbedirectedtowardmusicorsomeotherundertakingmaybedecidedentirelybyforces
intheenvironmentinwhichachildgrowsup.
6.Whichofthefollowingstatementsisnottrue?
A.Somemotherstrytoinfluencetheirunbornchildrenbystudyingartandothersubjectsduringtheir
pregnancy.
B.Itisutterlyimpossibleforustolearnanythingaboutprenataldevelopment.
C.Thebloodvesselsofmotherandchilddonotjoindirectly.
D.Therearenoconnectionbetweenmother'snervoussystemsandherunbornchild's.
7.Amotherwillaffectherunbornbabyontheconditionthat____.
A.sheisemotionallyshocked
B.shehasagoodknowledgeofinheritance
C.shetakespartinallkindofactivities
D.shestickstostudying
8.Accordingtothepassage,achildmayinherit____.
A.everythingfromhismotherB.aknowledgeofmathematics
C.arathergeneralabilitythatwecallintelligence
D.hermother'smusicalability
9.Ifachildinheritssomethingfromhismother,suchasanespeciallysensitiveear,apeculiarstructureofthe
handsorofthevocalorgans,hewill____.
A.surelybecomemusician
B.mostlybecomeapoet
C.possiblybecomeateacher
D.becomeamusicianontheconditionthatallthesefactorsareorganizedaroundmusic
10.Whichofthefollowingisthebesttitleforthepassage?
A.RoleofInheritance.
B.AnUnbornChild.
C.Functionofinstincts.
D.InheritedTalents.
