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企业标准色是指什么?

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正确答案:

企业标准色指企业采用的标准的基本颜色。企业的标准色往往与企业名称、企业标志的视觉表达密切相关,例如,企业通常使用的企业名称的标准字的颜色,企业标志所采用的固定颜色。企业标准色作为企业物质文化,其物质形态就是色彩本身;其精神形态则是标准色所体现出来的企业精神。

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