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简述公众印象形成的要素。

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正确答案:

(1)被印象者

在组织与公众的交往关系中,被印象者指的则是在公众的头脑中形成印象的组织。

(2)印象者

印象者也可以称为知觉者。在公众印象形成过程中,印象者也就是公众。

(3)交往情景

人们的交往总是在特定的情景下进行的,因此交往情景同样在人们印象的形成过程中发挥着不可低估的作用。同一事物,在不同的情景下,往往会给人留下不同的印象。

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