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Directions: There are ten blanks in the following passage. You are required
to choose the best one from the given four choices marked A, B, C, and D. Then
write down the correct answer in the brackets. This section totals 10 points,
one point for each blank.
Before marketing yourself globally, it is important to 1 your business is
ready to deal with challenges presented by the international environment 2
language and cultural barriers, foreign laws, order fulfillment, and pre/post
sales support.
Language and Culture - Neither technical accuracy 3 perfect translation is
sufficient when considering the language you will communicate through. It is
important to really understand how a language is used by the people in your 4
market.
Regional Laws - All phases of product 5 are affected by regulations. The
product itself, such as its physical and chemical aspects, is subject to laws
6
to protect consumers with respect to purity, safety or performance. Product
features such as packaging and warranties, advertising, sales promotion
techniques are also subject to local regulations.
Order Fulfillment - How will you deliver your products? What business
partners will you need to ensure smooth logistics of your product? Can you
handle your shipment costs? If you cannot 7 demand or ensure smooth delivery of
your product, you are at risk of negatively affecting your business and its
image. It is important to find and qualify 8
distributors, and pay particular attention to contract negotiation and
distribution management.
Pre and Post Sales Support - 9 with your customers as well as your business
partners is an important consideration when marketing and selling
internationally. Many businesses are able to meet customer expectations through
strategic alliances or foreign distributors who deal with the local customer
base on their 10 .
( )1 A. ensure B. assure C. reassure D. sure
( )2 A. excluding B. excluded C. including D. included
( )3 A. so B. nor C. and D. or
( )4 A. local B. own C. target D. home
( )5 A. sales B. exhibition C. promotion D. development
( )6 A. planned B. proposed C. supposed D. designed
( )7 A. meet B. run into C. encounter D. face
( )8 A. potent B. polite C. ethical D. potential
( )9 A. Connection B. Communication C. Link D. Contact
( )10 A. account B. part C. behalf D. market
Read the text about career-planning services.
Choose the best sentence from the opposite page to fill each of the gaps
.
For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .
Do not use any letter more than once .
There is an example at the beginning .(0)
Your Career Path Can Lead You Anywhere
We used to be advised to plan our careers. We were told to make a plan during
the later stages of our education and continue with it through our working
lives.(0)_____ some people still see careers in this way. However, to pursue a
single option for life has always been unrealistic.
Planning for a single career assumes that we set out with a full
understanding of our likes and dislikes and the employment opportunities open to
us. (9)____ For most people this degree of certainty about the future does not
exist.
Our initial choice of career path and employer is often based on inadequate
knowledge and false perceptions. But with age and experience, we develop new
interests and aptitudes and our priorities alter. The structure of the
employment market and, indeed of employment itself, is subject to change as both
new technologies and new work systems are introduced (10) _____ We must face the
uncertainties of a portfolio career.
It is clear from the recent past that we cannot foresee the changes which
will affect our working lives. The pace of change is accelerating , as a result
of which traditional career plans will be of very limited use. (11)_____ They
will need updating to reflect changes in our own interests as well as in the
external work environment. Flexible workers already account for about half the
workforce. (12)______ We are likely to face periods as contract workers,
self-employed freelances, consultants, temps or part-timers.
Many employers encourage staff to write a personal development development
(PDP) (13)_____ Although some people use it only to review the skills needed for
their job, a PDP could be the nucleus of wider career plan –setting out
alternative long-term learning needs and a plan of self-development.
A report issued by the Institute of Employment Studies advises people to
enhance their employability by moving from traditional technical skills towards
the attainment of a range of transferable skills. (14)_____ Instead, special
schemes should be established to encourage people to examine their effectiveness
and to consider a wider range of needs.
0 A B C D E F G H
A This dual effect means that the relationship between employers and workers
has evolved to such and extent that we can no longer expect a long-term
relationship with one employer.
B. It carries an implicit assumption that we ourselves, and the jobs we
enter, will change little during our working lives.
C. This growth suggests that a career plan should not be expressed only in
terms of full-time employment but should make provision for the possibility of
becoming one of the.
D this is a summary of one’s personal learning needs and an action plan to
meet them.
E Consequently, they must now accommodate a number of objectives and enable
us to prepare for each on a contingency basis.
F However, it warns that employers often identify training needs through
formal appraisals, which take too narrow a view of development.
G . Such a freelance of consultant would be constantly in demand.
H We were expected to work towards that one clear goal and to consider a
career change as a bad thing.
