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名词解释:竞争战略

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Investingthousandsofpoundsintherecruitmentandtrainingofeachnewgraduaterecruitmaybejustthebeginning.Choosingthewrongcandidatemayleaveanorganisationpayingforyearstocome. Fewcompanieswillhaveescapedallofthefollowingfailures:peoplewhopanicatthefirstsightofstress;thosewithlongimpressivequalificationswhoseemincapableoflearning;hypochondriacswhoseabsenteerecordbecomesastonishing;andtheunstablepersonlaterdiscoveredtobeathieforworse. Lessdramatic,butjustasmuchaproblem,isthepersonwhosimplydoesnotcomeuptoexpectations,whodoesnotquitedeliver;whoneverbecomesahigh-flierorevenasteadyperformer;theemployeewithafinefuturebehindthem. Thefirstpointtobearinmindattherecruitmentstageisthatpeopledon’tchange.Intelligencelevelsdeclinemodestly,butchangelittleovertheirworkinglife.Thesameistrueofabilities,suchaslearninglanguagesandhandlingnumbers. Mostpeopleliketothinkthatpersonalitycanchange,particularlythemorenegativefeaturessuchasanxiety,lowesteem,impulsivenessoralackofemotionalwarmth.Butdatacollectedover50yearsgivesaclearmessage:stillstableafteralltheseyears.Extrovertsbecomeslightlylessextroverted;theacutelyshyappearalittlelessso,butthefundamentalsremainmuchthesame.Personalcrisescanaffectthewaywecopewiththings:wemighttakeupordropdrink,drugs,religionorrelaxationtechniques,whichcanbehaveprettydramaticeffects.Skillscanbeimproved,andnewonesintroduced,butatratherdifferentrates.Peoplecanbegroomedforajob.Justaspoliticiansarecarefullyrepackagedthroughdress,hairstyleandspeechspecialists,sopeoplecanbesentontrainingcourses,diplomasorexperimentalweekends.Butthereisacosttoallthiswhichmaybemorethanthepriceofthecourse.Bettertoselectforwhatyouactuallyseeratherthanattempttochangeit. ()1.Thepurposeofthispassageistogivemanagerstheadvicethat. A.Employersshouldselectcandidatesfortheirpotential. B.Employersshouldselectcandidatesforwhattheyareratherthanfortheirpotential. C.Employersshouldselectthenewlygraduatedandsendthemontrainingcourses,diplomasorexperimentalweekends. D.Employersshouldselectexperiencedcandidatestoavoidspendingthousandsofpoundsintraining. ()2.Accordingtothepassage,whichofthefollowingstatementsistrue?. A.Absolutely,Peopledon’tchangeduringtheirworkinglives. B.Generally,peoplechangetoalargeextentduringtheirworkinglives. C.Fundamentally,peoplestaythesameduringtheirworkinglives. D.Normally,peopledon’tchangeatallduringtheirworkinglives. ()3.Whatdoesafinefuturebehindthem(line3ofparagraph3)means?. A.Somepeoplewillcertainlyhaveapromisingfuturethoughtheyarenotverycompetentintheirpresentwork. B.Somepeopledon’thaveanypotentialfortheirworkthoughtheyareemployed. C.Somepeoplecanhaveabrightfuturethoughtheycan’tdotheirworkwell. D.Somepeoplehavepotentialwhentheyareemployed,butneverrealizethatpotential. ()4.Accordingtothepassage,people’sbasicabilitieslikelanguagelearningandnumeracy. A.changelittleovertheirworkinglife. B.neverchangeovertheirworkinglife. C.changefundamentallyovertheirworkinglife. D.changeprofoundlyovertheirworkinglife. ()5.Theworddeliver(line2ofparagraph3)means. A.totakegoodstotheplacesorpeopletheyareaddressedto B.togiveaspeech C.todowhatyoupromisedtodo D.tohelpawomantogivebirthtoababy.
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Asianeconomieswillcontinuetoexpandrapidlyinthenexttwoyearsonthebackofforeigninvestments,exportsanddomesticdemand,butwillnotbefreeofworries,accordingtoarecentsecuritiescompanyeconomicreport.Massiveinfrastructurespending,thebenefitsofpastinvestmentsandderegulationandgrowingregionaltradewillpushalongregionalgrowth. ThereporttippedChina’sgrossdomesticproducttogrowby9.5percentin1996and10.5percentin1997,andHongKong’stogrowby4.3and5.0percent.Singapore’srealGDPwasforecasttogrowby7.6and7.4percent,Malaysia’sby8.6and8.1percent,Thailand’sby8.8and8.4percent,Indonesia’sby7.3and7.1percentandPhilippines’by5.6and5.8percent. “However,allisnotrosy,”cautionedthereport,whichlistedoverheatingastheregion’sbiggestchallengeintheshorttermandskilled-laborshortagesinthelongrun. Itcitedstrainsfromrapidgrowththathadbeguntostretchcurrentaccountdeficitsandspurinflationinsomeregionaleconomies,whichcouldpreventtheircentralbanksfromloweringinterestrates. “Thisimpliesthateconomicvulnerabilitytounexpectedshockswillremainhigh,”thereportsaid,forecastingafurthertighteningofmonetarypolicyincountriessuchasthePhilippinesandMalaysia,andnosignificanteasinginThailand,IndonesiaandChina. CrosbySecuritiesalsocitedmassivenewinvestmentprogramsgeneratedbydemandsoninfrastructuresuchaspower,telecommunicationsandtransportwhichhadfuelledover-heating. ItsaidAsiawouldalsofaceabiggerchallengefromnewlyderegulatingeconomiesinEasternEuropewhichofferedlowercostsandbetter-educatedworkerstoforeigninvestors. Asia’smainforeigninvestorsshould,however,continuetoexpandtheirpresenceintheregion,thesecuritieshousesaid,notingnewtrendsofintra-Asianinvestment. Singaporeisshiftingitslowervalue-addeddiscdriveandelectronicsindustrytoMalaysia,whichinturnismovingsomeofitsgarment-makingandconsumerelectronicsmanufacturingtoIndonesiaandThailand.Thailand,MalaysiaandSingaporeareincreasinglyinvestinginVietNam,MyanmarandLaos. “Asiawillbenefitfromthistrendinseveralways,”thereportsaid. ()1Asiaeconomywillcontinuetogrowbecauseof_____________. A.foreigninvestmentB.demandsinAsiancountries. C.exportD.alloftheabove ()2Inthenext2years,thehighesteconomicgrowthwillappearin____________. A.SingaporeB.Thailand C.HongKongD.China ()3Yearslater,theprobleminAsianeconomymaybe_________________. A.toolittleinvestmentB.toomuchinvestment C.notenoughqualifiedlaborsD.monetaryinstability ()4Accordingtothisreport,economicchangesinEastEuropeare___________. A.harmfulB.challenging C.helpfulD.useless ()5ThereportisabouttheprospectofAsianeconomy. A.optimisticB.pessimistic C.moreoptimisticthanpessimisticD.morepessimisticthanoptimistic
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