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Directions:Therearetenblanksinthefollowingpassage.YouarerequiredtochoosethebestonefromthegivenfourchoicesmarkedA,B,C,andD.Thenwritedownthecorrectanswerinthebrackets.Thissectiontotals10points,onepointforeachblank.
Beforemarketingyourselfglobally,itisimportantto1yourbusinessisreadytodealwithchallengespresentedbytheinternationalenvironment2
languageandculturalbarriers,foreignlaws,orderfulfillment,andpre/postsalessupport.
LanguageandCulture-Neithertechnicalaccuracy3perfecttranslationissufficientwhenconsideringthelanguageyouwillcommunicatethrough.Itisimportanttoreallyunderstandhowalanguageisusedbythepeopleinyour4market.
RegionalLaws-Allphasesofproduct5areaffectedbyregulations.Theproductitself,suchasitsphysicalandchemicalaspects,issubjecttolaws6
toprotectconsumerswithrespecttopurity,safetyorperformance.Productfeaturessuchaspackagingandwarranties,advertising,salespromotiontechniquesarealsosubjecttolocalregulations.
OrderFulfillment-Howwillyoudeliveryourproducts?Whatbusinesspartnerswillyouneedtoensuresmoothlogisticsofyourproduct?Canyouhandleyourshipmentcosts?Ifyoucannot7demandorensuresmoothdeliveryofyourproduct,youareatriskofnegativelyaffectingyourbusinessanditsimage.Itisimportanttofindandqualify8
distributors,andpayparticularattentiontocontractnegotiationanddistributionmanagement.
PreandPostSalesSupport-9withyourcustomersaswellasyourbusinesspartnersisanimportantconsiderationwhenmarketingandsellinginternationally.Manybusinessesareabletomeetcustomerexpectationsthroughstrategicalliancesorforeigndistributorswhodealwiththelocalcustomerbaseontheir10.
()1A.ensureB.assureC.reassureD.sure
()2A.excludingB.excludedC.includingD.included
()3A.soB.norC.andD.or
()4A.localB.ownC.targetD.home
()5A.salesB.exhibitionC.promotionD.development
()6A.plannedB.proposedC.supposedD.designed
()7A.meetB.runintoC.encounterD.face
()8A.potentB.politeC.ethicalD.potential
()9A.ConnectionB.CommunicationC.LinkD.Contact
()10A.accountB.partC.behalfD.market
Onceitwaspossibletodefinemaleandfemaleroleseasilybythedivisionoflabor.Menworkedoutsidethehomeandearnedtheincometosupporttheirfamilies,whilewomencookedthemealsandtookcareofthehomeandthechildren.Theseroleswerefirmlyfixedformostpeople,andtherewasnotmuchopportunityforwomentoexchangetheirroles.Butbythemiddleofthiscentury,men’sandwomen’sroleswerebecominglessfirmlyfixed.
Inthe1950s,economicandsocialsuccesswasthegoalofthetypicalAmerican.Butinthe1960sanewforcedevelopedcalledthecounterculture.Thepeopleinvolvedinthismovementdidnotvaluethemiddle-classAmericangoals.Thecounterculturepresentedmenandwomenwithnewrolechoices.Takingmoreinterestinchildcare,menbegantosharechild-raisingtaskswiththeirwives.Infact,someyoungmenandwomenmovedtocommunalhomesorfarmswheretheeconomicandchildcareresponsibilitiesweresharedequallybybothsexes.Inaddition,manyAmericansdidnotvaluethetraditionalmaleroleofsoldier.SomeyoungmenrefusedtobedraftedassoldierstofightinthewarinVietnam.
Intermsofnumbers,thecounterculturewasnotaverylargegroupofpeople.ButitsinfluencespreadtomanypartsofAmericansociety.Workingmenofallclassesbegantochangetheireconomicandsocialpatterns.Industrialworkersandbusinessexecutivesalikecutdownon“overtime”worksothattheycouldspendmoreleisuretimewiththeirfamilies.Somedoctors,lawyers,andteachersturnedawayfromhighpayingsituationstopracticetheirprofessionsinpoorerneighborhoods.
Inthe1970s,thefeministmovement,orwomen’sliberation,producedadditionaleconomicandsocialchanges.Womenofallagesandatalllevelsofsocietywereenteringtheworkforceingreaternumbers.Mostofthemstilltooktraditionalwomen’sjobsaspublicschoolteaching,nursing,andsecretarialwork.Butsomewomenbegantoentertraditionallymaleoccupations:policework,banking,dentistry,andconstructionwork.Womenwereaskingforequalwork,andequalopportunitiesforpromotion.
Todaytheexpertsgenerallyagreethatimportantchangesaretakingplaceintherolesofmenandwomen.Naturally,therearedifficultiesinadjustingtothesetransformations.
1.WhichofthefollowingbestexpressthemainideaofParagraph1?
A.Womenusuallyworkedoutsidethehomeforwages.
B.Menandwomen’sroleswereeasilyexchangedinthepast.
C.Men’srolesathomeweremorefirmlyfixedthanwomen’s.
D.Menandwomen’sroleswereusuallyquiteseparatedinthepast.
2.WhichsentencebestexpressesthemainideaofParagraph2?
A.Thefirstsentence.
B.Thesecondandthethirdsentences.
C.Thefourthsentence.
D.Thelastsentence.
3.Inthepassagetheauthorproposesthatthecounterculture___.
A.destroyedtheUnitedStates.
B.transformedsomeAmericanvalues.
C.wasnotimportantintheUnitedStates.
D.broughtpeoplemoreleisuretimewiththeirfamilies.
4.Itcouldbeinferredfromthepassagethat___.
A.menandwomenwillneversharethesamegoals.
B.somemenwillbewillingtoexchangetheirtraditionalmaleroles.
C.mostmenwillbehappytosharesomeofthehouseholdresponsibilitieswiththeirwives.
D.moreAmericanhouseholdsareheadedbywomenthaneverbefore.
5.Thebesttitleforthepassagemaybe___.
A.ResultsofFeministMovements
B.NewinfluenceinAmericanLife
C.CountercultureandItsconsequence
D.TraditionalDivisionofMaleandFemaleRoles.
HowaFrenchmanisrevivingMcDonald’sinEurope
A.WhenDenisHennequintookoverastheEuropeanbossofMcDonald’sinJanuary2004,theworld’sbiggestrestaurantchainwasshowingsignsofrecoveryinAmericaandAustralia,butsalesinEuropeweresluggishordeclining.OneexceptionwasFrance,whereMrHennequinhaddoneasterlingjobasheadofthegroup’sFrenchsubsidiarytosellmoreBigMacstohiscompatriots.Histaskwastoreplicatethissuccessinall41oftheEuropeancountrieswhereanti-globalisers’favouriteenemyoperates.
B.SofarMrHennequinisdoingwell.LastyearEuropeansalesincreasedby5.8%andthenumberofcustomersby3.4%,thebestannualresultsinnearly15years.Europeaccountedfor36%ofthegroup’sprofitsandfor28%ofitssales.DecemberwasanespeciallygoodmonthascustomerstooktoseasonalmenuofferingsinFranceandBritain,andtoapromotioninGermanybasedonthegameofMonopoly.
C.MrHennequin’srecipeforrevivalistobemoreopenabouthiscompany’soperations,tobe“locallyrelevant”,andtoimprovetheexperienceofvisitinghis6,400restaurants.McDonald’sisblamedformakingpeoplefat,exploitingworkers,treatinganimalscruelly,pollutingtheenvironmentandsimplyforbeingAmerican.MrHennequinsayshewantstoengageinadialoguewiththepublictoaddresstheseconcerns.
D.Heintroduced“opendoor”visitordaysineachcountrywhichbecamehugelypopular.InPolandalonesome50,000visitorscametoMcDonald’sthroughthevisitors’programmelastyear.TheNutritionInformationInitiative,launchedlastyear,putdetailedlabelsonMcDonald’spackagingwithdataoncalories,protein,fat,carbohydratesandsaltcontent.Thedetailsarealsoprintedontray-liners.
E.MrHennequinalsowantspeopletoknowthat“McJobs”,thelow-paidmenialjobsatMcDonald’srestaurants,aremuchbetterthanpeoplethink.Butsomeofhiseffortshavebackfired:lastyearhesparkedacontroversywiththeintroductionofa“McPassport”thatallowsMcDonald’semployeestoworkanywhereintheEuropeanUnion.PoliticiansaccusedthefirmofaploytomakecheaplabourfromeasternEuropemoreeasilyavailabletoMcDonald’smanagersacrossthecontinent.
F.Tostayintouchwithlocalneedsandpreferences,McDonald’semployslocalbossesasmuchaspossible.ARussianisrunningMcDonald’sinRussia,thoughaSerbisinchargeofGermany.Thegroupbuysmainlyfromlocalsuppliers.Four-fifthsofitssuppliesinFrancecomefromlocalfarmers,forexample.(SomeoftheFrenchfarmerswhocampaignedagainstthecompanyinthelate1990ssubsequentlydiscoveredthatitwas,infact,buyingtheirproduce.)AndithirescelebritiessuchasHeidiKlum,aGermanmodel,aslocalbrandambassadors.
G.InhispreviousjobMrHennequinestablisheda“designstudio”inFrancetospruceuphiscompany’sdrabrestaurantsandadapttheinteriortolocaltastes.ThestudioisnowmastermindingimprovementseverywhereinEurope.Healsosetupa“foodstudio”,wherecooksdevisenewrecipesinresponsetolocaltrends.
H.GivenFrance’sreputationasthemostanti-AmericancountryinEurope,itseemsoddthatMcDonald’srevivalinEuropeisbeingledbyaFrenchman,usingideascookedupintheFrenchmarket.ButFranceisinfactthecompany’smostprofitablemarketafterAmerica.ThemarketwhereMcDonald’sisweakestinEuropeisnotFrance,butBritain.
I.“FixingBritainshouldbehispriority,”saysDavidPalmer,arestaurantanalystatUBS.Almosttwo-thirdsofthe1,214McDonald’srestaurantsinBritainarecompany-owned,comparedwith40%inEuropeand15%inAmerica.Thecompanysuffersfromthevolatilityofsalesatitsownrestaurants,butcanrelyonsteadyincomefromfranchisees.Soitshouldsellasmanyunderperformingoutletsaspossible,saysMrPalmer.
J.M.MarkWiltamuth,ananalystatMorganStanley,estimatesthatEuropeancompany-ownedrestaurants’marginswillincreaseslightlyto16.4%in2007.Thisisstilllessthaninthelate1990sandbelowAmerica’s18-19%today.ButitismuchbetterthanbeforeMrHennequin’sreign.HeisalreadybeingtippedasthefirstEuropeancandidateforthegroup’stopjobinIllinois.NobodywouldcallthataMcJob.
NotestoReadingPassage1
1.sterling高质量的
e.g.Hehasmanysterlingqualities.他身上有许多优秀的品质。
2.menial不体面的,乏味的(工作、职业)
3.spruceup打扮整齐、漂亮、装饰
4.mastermind指挥、谋划(一个计划或活动)
e.g.Thepoliceknowwhomastermindedtherobbery.警察知道是谁策划了那次抢劫。
5.underperform表现不佳表现出低于标准的工作水平、企业出现亏本
Questions1-6
DothefollowingstatementsreflecttheclaimsofthewriterinReadingPassage1?
WriteyouranswerinBoxes1-6onyouranswersheet.
TRUEifthestatementreflectstheclaimsofthewriter
FALSEifthestatementcontradictstheclaimsofthewriter
NOTGIVENifitisimpossibletosaywhatthewriterthinksaboutthis
1.McDonaldwasshowingthesignofrecoveryinallEuropeancountriesexceptFranceafterDenisHennequintookofficeasthebossofEuro-markets.
2.Startingfromlastyear,detailedlabelsareputonMcDonald’spackaginganddetailedinformationisalsoprintedontray-liners.
3.Franceissaidtobethemostanti-AmericancountryinEurope,buttheideasofthe“opendoor”visitingdaysand“McPassport”areinventedintheFrenchmarket.
4.BritainpossessestheweakestMcDonaldmarketamongEuropeancountriesandapproximately1214McDonald’srestaurantsarecompany-owned.
5.AccordingtoDavidPalmer,arestaurantanalystatUBS,DavidHennequinshouldtreattheproblemaboutMcDonaldinBritainasthemostimportantthing.
6.DavidPalmersuggestedthatthemanagementofMcDonalodinItalyshouldsellasmanyitsoutletswhichlosemoneyinbusinessaspossibleforrevival.
Questions7-10
ChoosetheappropriatelettersA-Dandwritetheminboxes7-10onyouranswesheet.
7.Theword“sterling”inline3ofParagraphAmeans__________.
A.difficult
B.menial
C.terrible
D.excellent
8.WhichofthefollowingstatementsontheaccusationofMacDonaldisNOTTRUE?
A.Ittendstomakepeoplefat.
B.Itsoperationsareveryvague.
C.Ittendstoexploitworkers.
D.Ittendstotreatanimalscruelly.
9.WhichofthefollowingmeasurestakenbyDenisHennequinproducedundesiredresult?
A.“FoodStudio”scheme.
B.“OpenDoor”visitordays.
C.The“McPassport”scheme.
D.TheNutritionInformationInitiative.
10.WhatdidDenisHennequindosoastorespondtolocaltrends?
A.setupa“FoodStudio”.
B.establisheda“DesignStudio”.
C.hiredcelebritiesaslocalbrandambassadors.
D.employedlocalbossesasmuchaspossible.
Questions11-14
Completeeachofthefollowingstatements(Questions11-14)withwordsornumbertakenfromReadingPassage1.
WriteNOMORETHANTHREEWORDSforeachanswer.
Writeyouranswersinboxes11-14onyouranswersheet.
11.AfterJanuary2004,McDonaldwasmakingimprovementfollowingaperiodofslumpinAmericaandAustralia,butsalesinEuropewere………………………….
12.BusinessofMcDonaldinFranceandBritainwasparticularlygoodinDecembersincecustomerstookto……………………………..
13.Comparedwithothercountries,FranceisMcDonald’s……………………….nexttoAmerica.
14.…………………….ofMcDonald’srestaurantsinAmericaarecompanied–ownedandthefigureismuchlowerthanthatinBritain.
Insomecountrieswhereracialprejudiceisacute,violencehassocometobetakenforgrantedasameansofsolvingdifferences,thatitisnotevenquestioned.Therearecountrieswherethewhitemanimposeshisrulebybruteforce;therearecountrieswheretheblackmanprotestsbysettingfiretocitiesandbylootingandpillaging.Importantpeopleonbothsides,whowouldinotherrespectsappeartobereasonablemen,getupandcalmlyargueinfavorofviolence–asifitwerealegitimatesolution,likeanyother.Whatisreallyfrightening,whatreallyfillsyouwithdespair,istherealizationthatwhenitcomestothecrunch,wehavemadenoactualprogressatall.Wemaywearcollarsandtiesinsteadofwar-paint,butourinstinctsremainbasicallyunchanged.Thewholeoftherecordedhistoryofthehumanrace,thattediousdocumentationofviolence,hastaughtusabsolutelynothing.Wehavestillnotlearntthatviolenceneversolvesaproblembutmakesitmoreacute.Thesheerhorror,thebloodshed,thesufferingmeannothing.Nosolutionevercomestolightthemorningafterwhenwedismallycontemplatethesmokingruinsandwonderwhathitus.Thetrulyreasonablemenwhoknowwherethesolutionsliearefindingitharderandherdertogetahearing.Theyaredespised,mistrustedandevenpersecutedbytheirownkindbecausetheyadvocatesuchapparentlyoutrageousthingsaslawenforcement.Ifhalftheenergythatgoesintoviolentactswereputtogooduse,ifoureffortsweredirectedatcleaninguptheslumsandghettos,atimprovingliving-standardsandprovidingeducationandemploymentforall,wewouldhavegonealongwaytoarrivingatasolution.Ourstrengthissappedbyhavingtomopupthemessthatviolenceleavesinitswake.Inawell-directedeffort,itwouldnotbeimpossibletofulfilltheidealsofastablesocialprogramme.Thebenefitsthatcanbederivedfromconstructivesolutionsareeverywhereapparentintheworldaroundus.Genuineandlastingsolutionsarealwayspossible,providingweworkwithintheframeworkofthelaw.Beforewecanevenbegintocontemplatepeacefulco-existencebetweentheraces,wemustappreciateeachother'sproblems.Andtodothis,wemustlearnaboutthem:itisasimpleexerciseincommunication,inexchanginginformation."Talk,talk,talk,"theadvocatesofviolencesay,"allyoueverdoistalk,andwearenonethewiser."It'sratherlikethestoryofthefamousbarristerwhopainstakinglyexplainedhiscasetothejudge.Afterlisteningtoalengthyargumentthejudgecomplainedthatafterallthistalk,hewasnonethewiser."Possible,mylord,"thebarristerreplied,"nonethewiser,butsurelyfarbetterinformed."Knowledgeisthenecessaryprerequisitetowisdom:theknowledgethatviolencecreatestheevilsitpretendstosolve.
1.Whatisthebesttitleforthispassage?
[A]AdvocatingViolence.
[B]ViolenceCanDoNothingtoDiminishRacePrejudice.
[C]ImportantPeopleonBothSidesSeeViolenceAsaLegitimateSolution.
[D]TheInstinctsofHumanRaceAreThirstyforViolence.
2.Recordedhistoryhastaughtus
[A]violenceneversolvesanything.[B]nothing.[C]thebloodshedmeansnothing.[D]everything.
3.Itcanbeinferredthattrulyreasonablemen
[A]can'tgetahearing.
[B]arelookeddownupon.
[C]arepersecuted.
[D]Havedifficultyin
advocatinglawenforcement.
4."Hewasnonethewiser"means
[A]hewasnotatallwiseinlistening.
[B]Hewasnotatallwiserthannothingbefore.
[C]Hegainsnothingafterlistening.
[D]Hemakesnosenseoftheargument.
5.Accordingtheauthorthebestwaytosolveraceprejudiceis
[A]lawenforcement.[B]knowledge.[C]nonviolence.[D]Moppinguptheviolentmess.
